The Marketers Desktop: Tools and Technologies

The Marketers Desktop:
Tools and Technologies
Originally Presented by David Gadarian
at the Natick Microsoft Store for the
MetroWest Marketing Group MeetUp

Gadarian Digital | www.gadarian.com

1

A few quick notes….

First – thanks for stopping by!
Second – while the presentation covers a ton of ground this is not
the end all, be all.
Third – if you’d like, feel free to Tweet me @davidgadarian with
some of your own “faves” and perhaps there will be a 2.0 for this
presentation.


2

And here we go….
The Marketers Desktop:
Tools and Technology


3

The In Box
Google Apps for Business

http://www.google.com/intx/en/enterprise/apps/business/

4

The In Box
Rapporitve – a good service for Outlook was
Xobni (inbox backwards…)

http://rapportive.com/


5

The In Box


6

The In Box
• Boomerang “Let’s You Conquer Your InBox”

http://www.boomeranggmail.com/


7

Phone Solutions
• Skype…

http://www.skype.com/en/

8

Phone Solutions
• Phone strategies
– Scripts
– Messaging
– Headset / Sound Quality
– Professionalism


9

Phone Solutions

• Google Voice Mail – nothing quite as good as
getting emails with transcription…

https://www.google.com/voice/

10

The Desk
• Standing Desk (not
for everyone…)

http://www.gadarian.com/mystanding-desk/
11

The Desk
• External Monitor

12

The Desk
• Wireless Keyboard and Mouse


13

The Desk
• A solid headset – I use a USB headset which
works great.
•Read the reviews.
•I have heard of people
having issues with wireless
headsets…
•Make sure there is a mute
button


14

Colors, Fonts and Grabbers
• Instant Eyedropper
• http://instant-eyedropper.com/


15

• Wonder Web Ware
• http://wonderwebware.com/
• No clue why I have this for free, but I do…


16

• Pendule Chrome Extension

https://chrome.google.com/webstore/detail/pendule/gbkffbkamcejh
kcaocmkdeiiccpmjfdi?hl=en


17

• SnagIt (also have Jing for free, and Camtasia for higher end videos screen grabs)

http://www.techsmith.com/snagit.html

18

• Chrome Inspect Elements

19

Element Inspectors –
• Firefox Version (for sure)
• Internet Explorer Version (not sure?)


20

• Another way to play is to “view source” to see
what sites are using, how they are built etc.
• Right click and then view source.


21

• Photo Shop by Adobe
• The Gimp Open Source
• Both do much of the same things. Get really
good at using one of them…


22

HootSuite
•

Social

Sprout Social. There are enterprise versions such as Involver, Buddy Media and
Wildfire… but they seem to get purchased…

https://hootsuite.com/

23

Social
• Shortstack (Facebook App Building Platform

http://www.shortstack.com/

24

Social
• http://www.bing.com/social
Does great with both Twitter and Facebook!


25

Newlsetter
• MailChimp – great service, and for marketers, a great
communication company
•
•

Constant Contact (based here in Massachusetts)
Aweber

http://mailchimp.com/

26

Measurement
• Google Analytics

http://www.google.com/analytics/

27

Measurement
• MS Excel


28

Measurement
• Lucky Orange
• http://luckyorange.
com/

29

Measurement
• Bit.ly (a url shortener)

https://bitly.com/

30

Websites
• WordPress!!!

http://wordpress.org/


31

Websites
• Headway
•

Genesis, Thesis, Pagelines, Theme Forest…

http://headwaythemes.com/


32

Websites
• Backup Buddy

http://ithemes.com/purchase/backupbuddy/

33

• Sucuri

Websites

http://sucuri.net/

34

Websites
• FileZilla FTP

https://filezilla-project.org/

35

Websites
• Dreamweaver by Adobe (or Kompozer if you
prefer an open source alternative)

http://www.adobe.com/products/dreamweaver.html

36

Websites
• Notepad ++ - free text editor

http://notepad-plus-plus.org/

37

Websites
• http://www.w3schools.com/


38

Websites
• Teach Yourself CSS in 10 Minutes (There are lots of books out there, and
there is even a new CSS standard – CSS3, but this book helped me
immensely.)

http://www.maxdesign.com.au/book/

39

Diagram and Charts
• Lucid Chart – wire framing, charts, graphics

https://www.lucidchart.com/

40

http://headwaythemes.com/anatomy-of-ablog-post/

I made this diagram using LucidChart!

41

Diagram and Charts
• Infographics – all the cool kids are making
them…
– Piktochart
– http://create.visual.ly/

• Good to create, but also great resources to
augment and validate your own ideas while
using infographics created by others.

42

Landing Pages
•
•
•
•
•

https://www.optimizely.com/
http://unbounce.com/
http://www.leadpages.net/products/
http://www.instapage.com/
https://support.google.com/analytics/answer/
1745147?hl=en

PS – I am not an expert in lands pages… but there was a specific request
for some landing page solutions in advance of the presentation.


43

Collaboration
• Dropbox

https://www.dropbox.com/home

44

Collaboration
• Google Drive (have some nice sharing features but
there can be pushback if people are not already using
Google… - every brand has its fans)
• MS Skydrive
• Copy

http://www.google.com/drive/about.html

45

Management
• Asana

https://asana.com/

46

• Freshbooks

Management

http://www.freshbooks.com/

47

Management
• CRM
– Nimble
– Zoho
– Salesforce
– Nutshell


48

Management
• Evernote

http://evernote.com/

49

Management
• MS OneNote (not sure about 2013, but I find
this program to be great.)


50

Management
• Pocket
• Flipboard
• (still looking for my Delicious replacement)


51

Management
• Zapier

https://zapier.com/


52

Management
• Zapier
Quick note regarding Zapier – this is a service that I do not yet
use, but do intend to bring into my mix for 2014.
What this software manages to do is quite amazing,
groundbreaking and disruptive and I suspect this type of
solutioning will quickly become a “must have” for most online
marketers in the next 18 months.
https://zapier.com/


53

Operating System
I follow the clients… and most of my clients use this…


54

Operating System
I follow the clients… and most of my clients use this…

Google has some interesting alternative, but they are not nearly as robust, and
they don’t work as well right now. That said Google is a fast moving company…


55

Accelerators

Time – make the most of it.
Spend some of it focused on professional
development. Do this EVERY week


56

Accelerators
Time – make the most of it.
Spend some of it mastering your own set of
solutions to provide you with a good return
over the lifetime usage of your solutions.


57

Accelerators

• Search Engines – great information there for
you to access – make the most of it!


58

Accelerators

• YouTube – this is often under valued as a
resources, but if you are looking for “how to’s”
chances are someone somewhere has put up
a video showing you…


59

Mobility
• MiFi


60

Reading List
• TechCruch
• Unbounce
• Copyblogger
• KISSmetrics blog http://blog.kissmetrics.com/
And this list could go on and on… just make sure
you take the time to continually educate
yourself

61

David Gadarian
Company: Gadarian Digital
Website: www.gadarian.com
Twitter: https://twitter.com/davidgadarian
LinkedIn:
http://www.linkedin.com/in/davidgadarian
Possibly my all time favorite photo not involving
my family:
http://legault.perso.sfr.fr/iss_atlantis_transit.h
tml

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The Marketers Desktop: Tools and Technologies

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