How Companies Can Position Themselves In the New Mobile Internet Models
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The document discusses the changing value of content in the new mobile internet era. It argues that content itself is not inherently valuable, but that value is created through the conversations and actions that content enables. Specifically, content gives people something to talk about, and those discussions are where ideas turn into actions. This action is what generates real value. The document also discusses how the traditional value chain is being disrupted and replaced by a value web, with changes in how and by whom content is created and distributed. It advocates for a community-focused approach where user-generated content and niche conversations are prioritized over mass broadcasts and restricted views.
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How Companies Can Position Themselves In the New Mobile Internet Models
- 1. David Cushman Bauer Consumer Media How companies can position themselves in the new mobile internet media models
- 2. The science bit* *Warning: The value of content can go down, er that’s it actually
- 12. Value chain is now a value web
- 16. The world we’re witnessing Share Trust Connect Community
- 19. To engage with the network
- 21. A community is a community…
- 22. Always on Always with you Always yours
- 24. Starting a fire on the village green
- 28. Screen size?
- 30. Mobile first
- 32. Itsmy.com
- 40. They show the way
Notas do Editor
- Intro me and Bauer, Note that I’m going to talk in quite general terms about the position we need to take in the emerging mobile internet ecology.