5. “Very techy”
“Can’t help feeling their time has passed”
“Too focused on B2B”
Opinions are mixed
“Give off a geeky aura”
“Great company, great product”
Thursday, 3 December 2009
7. THE JOURNALIST
Andrew Lim
Editorial Director
recombu.com
• Great browser for the mobile environment
• But limited presence in the browser market
• Site compatibility issues dissuades users
• Tend to focus on B2B rather than B2C
• Viewed as a geeky and techy company
Thursday, 3 December 2009
8. THE ANALYST
Joss Gillet
Senior Analyst
GSMA
• Opera is one of the best browsers in his mind
• They are proactive at improving capabilities based on
users expectations
• Tracking consumer usage gives them a great advantage
to understand their own strengths and weaknesses
• Easy integration and synchronisation between desktop
and mobile browsing
Thursday, 3 December 2009
9. THE INDUSTRY
Mark Squires
Head of Social Media
Nokia Mobile Phones
• Thinks Opera browser still one of the best for
mobile optimised devices
• BUT feels Nokia browser now gives better
web experience for rich experience devices
• Too techy and geeky by reputation
Thursday, 3 December 2009
10. SOME THOUGHTS
• Definitive positioning of the companies intent
• Pushing ahead with Opera on the iPhone
• Land grab optimised mobile browser market
• Differentiate Opera from the crowd
• Alter industry perception from geek to chic
Thursday, 3 December 2009
