Microsoft Silverlight Windows Phone Application

1. Microsoft Silverlight David Chou david.chou@microsoft.com blogs.msdn.com/dachou

2. What is Silverlight? …a powerful development platform for creating engaging, interactive user experiences for Web, desktop, and mobile applications when online or offline … a free plug-in powered by the .NET framework that is compatible across multiple browsers, devices and operating systems to bring a new level of interactivity wherever the Web works. Silverlight helps create visually rich experiences with backend support for rapid development through the Microsoft Web Platform, Visual Studio and Expression Studio

3. Next-Generation Application Platform Cross-Platform Windows PC (XP, Vista, 7), Windows Phone 7 Series, Apple OS/X, Linux, Nokia S40/S60; Internet Explorer, Firefox, Safari, Opera, Chrome .NET C#, VB, Ruby, Python, JavaScript/AJAX; WPF UI, LINQ, integrated data binding, WCF (WS-*/SOAP, REST/JSON/POX, RSS/ATOM), base class library (generics, collections, cryptography, threading, etc.), sockets, cross-domain access, etc.; managed extensibility framework (MEF), media framework, analytics framework, install framework, WCF RIA Services Rich Interactive Applications Out-of-browser, desktop integration, elevated trust (local file system access, toast notifications, native interop, etc.) printing, HTML hosting, SEO discoverability, enhanced graphics (GPU acceleration, bitmap API, improved text rendering, etc.) Rich Media Experiences 1080p HD WMV/VC-1 & MP4/F4V H.264, native multicast, local recording, digital rights management, output protection, IIS Smooth Streaming, IIS Media Services Advanced Content DeepZoom, Photosynth, perspective and 3D, anaglyph & anachrome image rendering, augmented reality, etc.

4. Rich Media Delivery Highest Quality Media Up to 1080p, 60fps true HD-quality and DRM-protected video using H.264 MP4/F4V or WMV/VC-1 Smooth Streaming Extend engagement times using HTTP adaptive streaming for live or on-demand video. Silverlight adjusts quality in real-time based upon changing bandwidth and CPU conditions Proven Scalability and Reliability Successful track record for massive audiences – NBC Olympics (2008 Beijing and 2010 Vancouver), Netflix, BlockBuster, CBS Sports, Wimbledon, NFL Sunday Night Football, etc. Sophisticated Viewing Experience 1080p HD, multiple simultaneous video views, DVR, slow-motion, timeline markers, fast start-up & seek times, etc. Content Access and Protection PlayReady DRM, on/off-line support, persistent (multi-use based on time) and non-persistent (single-use) licenses, domain support, chained licenses Lower Delivery Costs Leverage existing HTTP infrastructure and improve delivery over proprietary streaming servers Multiple Playback Devices Windows Phone, desktop, and Xbox 360 leveraging IIS Smooth Streaming and IIS Media Services (frag. mp4/H.264) NBC 2008 Beijing Olympics 50M unique visitors 3.5PB, 70M videos delivered 600M minutes content delivered 130K peak streams 1.3B page views 27 minutes viewing / session CBS NCAA 2010 Tournament March Madness 2009 tournament program stats: 5.6M unique visitors in 1st 4 days 6.5M hours of video delivered $30M in advertising revenue 1-3M video streams / game MSN Videos +45M monthly unique visitors +5B streams delivered / year 39 markets, 35 countries, 19 lang. 300+ partners 100+ advertisers Netflix France 24 Obama Inaug. Rai.tv QQ Live Nos.nl

5. Engaging Consumer Experiences Deep Zoom Allows users to pan around and zoom in a large, high resolution image or a large collection of images. Reduces the time required for initial load by downloading only the region being viewed and/or only at the resolution it is displayed at. Subsequent regions are downloaded as the user pans to them Photosynth Analyzes digital photographs and generates a three-dimensional model of the photos and a point cloud of a photographed object. Pattern recognition components compare portions of images to create points, which are then compared to convert the image into the 3D model Beyond the Browser Build immersive experiences, local file access, friction-free deployment (silent install & zero-footprint run mode), on/off-line modes, 25MB isolated store, HTML hosting, chrome customization, toast notifications, offline DRM, native interop, trusted applications, XAP digital signing, Web cam & microphone & devices integration, etc. Enhanced Performance GPU acceleration, cached native code generation, compiled managed code Multiple Screens Browser plug-in, Windows Phone 7 Series, Xbox 360 Nike JumpMan Mosaic 23/25 www.jumpman23mosaic.com 5 gigapixel mosaic created from user-submitted photos Deep Zoom and multi-touch experience with rich search and navigation features MGM Stargate Universe Photosynth stargate.mgm.com/photosynth 100’s of hi-res photos, “synthed” to create a 3-D panoramic view of the starship Destiny Enables fans to experience what it’s like to be on the set Photobucket Visual Search photobucket.com/visualsearch 30M+ searches / day 27M+ visitors/month US 46M+ visitors/month worldwide 7B+ images uploaded Line Rider Rockband NewEgg Kelley Blue Book McDonalds WW Telescope

6. Sophisticated Business Applications WCF RIA Services Introduces enterprise-class networking and data access for building n-tier applications, including transactions, paging of data, WCF and HTTP enhancements Forms Controls A complete set of forms controls with over 60 customizable and styleable components. New controls include: Rich Textbox with hyperlinks, images and editing, Masked textbox for complex field validation. Enhanced controls include: Data grid with sortable/resizeable columns and copy/paste rows Enhanced Data Binding Improvements increase flexibility and productivity through data grouping/editing and string formatting Internationalization Support for bi-directional text, complex scripts such as Arabic, Hebrew and Thai, and 31 new languages (41 total) User Interaction Drag & drop, Web cam & microphone integration, printing, clipboard, COM/native code integration, out-of-browser & desktop integration Managed Extensibility Framework Enables dynamic and incremental loading of application components via multiple XAP files

7. Personalized and Contextualized Mobility Silverlight 3+ Input – touch & hardware buttons Media – digital media capture & playback; media library access Data – isolated storage, LINQ (obj/xml) WCF – SOAP/REST Device – integrated access to phone UI, sensors; picker for contacts & photos Application Hosting and Runtime Applications as Silverilght XAP packages System provides host process Sandbox based on declared capabilities and into separate security accounts Phone only runs apps with valid marketplace licenses Isolated, least-privilege host process All code is CLS-verifiable Frameworks support for interaction with app model, UI model, & device HW UI Model Application – provides UI represented as XAML pages connected into cross-app flows by URI’s Shell frame – requests pages, renders UI, and handles navigation across apps Sessions and history – groups together sequences of pages corresponding to a user’s activity across pages Application Frameworks Cloud services integration Location service (GPS, AGPS, Wi-Fi) Push notification service Gamer Services APIs for Xbox Live Software Architecture Application Framework

8. Silverlight 4 Indic Languages Commanding XPath for XML IDataErrorInfo MP4 DRM Google Chrome Sockets Security Networking Text Trimming Offline DRM Fluid UI Cross-Domain Networking Right Click Protected Path Output Trusted Applications Full Keyboard Full Screen INotifyDataErrorInfo Silent Install Webcam Drag/Drop HTML BiDi & RTL RichTextBox Composite Transform COM Automation Printing StringFormat Private Mode Browsing Clipboard Access Custom Window Chrome Local File System Datagrid Enhancements Windowing controls Window Close Event MVVM UDP, WMS Multicast Extended Languages MEF Microphone XAP Signing Toast Notifications Mouse Wheel WCF RIA Services Full PNG Support GPU Acceleration Viewbox

9. Silverlight 4 Beta Out of Browser Applications Elevated Privileges Support (including Automation) HTML Hosting Support Notifications Media WMS Multicast Support MP4 Playback Protected by PlayReady DRM Offline DRM Output Protection WebCam/Mic Support (raw stream only) Printing Printing Support Text RichTextBox Arabic and Hebrew Text Support IME Improvements for TextBox UIElement.TextInput event Controls, Control Model, Layout Theming via Implicit Styles ViewBox RTL Layout DataGrid * Column Support ItemsControl support for Blend Fluid Layout MouseWheel Support on ScrollViewer, TextBox, ComboBox, Calendar, DatePicker VisualStateGroup.CurrentStateGroup property Command Property on ButtonBase & Hyperlink SelectedValue and SelectedValuePath Properties on Selector Navigation Navigation Loader Extensibility (Hook Frame Navigates) Databinding Improvements DataBinding Support for DependencyObjects StringFormat, TargetNullValue & FallBackValue Properties on Binding Binding to String Indexers IDataErrorInfo Support Asynchronous Data Validation (INotifyDataErrorInfo) ObservableCollection<T> IList/IEnumerable cstrs Graphics/Imaging Support for more PNG Formats Unseal Path CompositeTransform Networking UDP Listener Automatically Adding Referer Header Authentication Support on ClientHttpWebRequest Memory Usage Fix During Progressive Downloads Tools Support Dispatcher Support on the Tools Design Surface SDK ADO.NET Data Services 2.0 Support Managed Extensibility Framework (MEF) Better Transport for WCF (Socket Support) Other Support for C# & VB.NET 4.0 Features Expose Runtime Version to 3rd Party DLLs NGEN Support for Core Runtime Binaries Group Policy Hooks to Disable WebCam & Elevated Apps

10. Silverlight 4 RC Parser New architecture enables future innovation Performance and stability improvements XmlnsPrefix & XmlnsDefinition attributes Support setting order-dependent properties Input Pinned full-screen mode on secondary display HTML hosting accessibility Arabic, Hebrew and Thai input on Mac Rich Text Text position and selection APIs RichTextBox.Xamlproperty for serializing text content XAML clipboard format FlowDirection support on Runs “Format then type” support Thai & Vietnamese input support UI Automation Text pattern Networking UploadProgress support (client stack) Caching support (client stack) Sockets policy file retrieval via HTTP Accept-Language header Out of Browser / Elevated Trust XAP signing Silent install and emulation mode Custom window chrome Better support for Automation Cancelable shutdown event Updated security dialogs Sockets security restrictions removal Media Webcam/Mic configuration preview More descriptive MediaSourceStream errors Updates to H.264 content protection (ClearNAL) Digital Constraint Token CGMS-A Graphics card driver validation & revocation Graphics/Imaging Hardware-accelerated Perspective Transforms Ability to query page size and printable area Memory usage and perf improvements Data Entity-level validation support of INotifyDataErrorInfo for DataGrid XPath support for XML SDK System.Numerics.dll System.Xml.XPath.dll Dynamic XAP support (MEF) Frame/Navigation refresh support Other Support for 32 new languages (41 total) Update to Deep Zoom code base with HW acceleration Support for Private mode browsing Google Chrome support (Windows) FrameworkElement.Unloaded event IsoStore perf improvements

11. Thank you david.chou@microsoft.com blogs.msdn.com/dachou © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Silverlight MomentumBy the Numbers 26 months since launch Silverlight first shipped in 2007…

13. Silverlight MomentumBy the Numbers 26 months since launch 500m+ downloads 500m+

14. Silverlight MomentumBy the Numbers 26 months since launch 500m+ downloads 500,000+ Developers & Designers 500,000+ Source: Microsoft Developer Tracker 2008 Report

15. Silverlight MomentumBy the Numbers 26 months since launch 500m+ downloads 500,000+ Developers & Designers 350+ partners in 30 countries

16. Silverlight MomentumBy the Numbers 26 months since launch 500m+ downloads 500,000+ Developers & Designers 350+ partners in 30 countries 350+ Microsoft Products & Websites

17. Silverlight MomentumBy the Numbers 26 months since launch 500m+ downloads 500,000+ Developers & Designers 350+ partners in 30 countries 350+ Microsoft Products & Websites Thousands of Apps across the world www.silverlight.net/showcase

19. 5 simultaneous camera views

20. Instant Replay and Slow-Motion

21. Live Chat and Real-time Statistics "NBC Sports is committed to bringing our viewers premier sporting events such as the Association of Volleyball Professionals (AVP) events, the Wimbledon Championships and the Olympic Games. NBC Sports has evaluated many different technologies for delivering high-quality experiences online, and none have delivered the video quality, scalability and business value that Microsoft Silverlight has consistently brought. As we look forward to the 2010 Olympic Winter Games in Vancouver as well as other major championships in 2010, we will be using Silverlight as the preferred technology to deliver the best in next-generation online high-definition video experiences.” Perkins Miller, SVP Digital Media, NBC Sports

23. First live test of Smooth Streaming using Beta code

24. 139,710 unique users

25. 290k hours of video delivered

26. Average daily visit 64 minutes

27. 80% of streams > 1Mpbs

28. 50% of streams @ 3Mbps“"The HD broadcast of Roland Garros shown on our websites (www.france2.fr and www.france3.fr) was successful, For two weeks, nearly 140 000 users have watched this HD broadcast with an amazing record time of 64 minutes on average viewing per user and per day for a total of 290 000 hours available in HD." Laurent Souloumiac, CEO of France Télévisions Interactive.

30. Live and on-demand video, multiple video streams

31. Rich Interactive Player

32. Average 27 Minutes spent on site (compare with 3 minutes average for other, non-Silverlight sites)

33. 1.3 Billion page views

34. 70 Million video streams

35. 600 Million minutes of video content“The Olympics are a massive project, an event with 34 sports, 304 medal events, and 10,000 athletes, all of which happens in just 17 days. So how do you take 2,000 hours of live video and 3,500 hours of on-demand video and put it on a digital platform? How do you deliver this content to the online audience, an audience that is becoming more and more important to us, in a way that will engage and entertain them? How do you manage all that while upholding obligations to exclusive advertisers on the Web, who have come to expect very high levels of production value? We looked around the spectrum of companies, all over the world, and there was really only one we felt could do this, and that was Microsoft.” Perkins Miller, SVP Digital Media, NBCSports

37. 10 Million Subscribers (Feb 2009)

38. 12,000 Movies and TV episodes

39. Instantly stream movies to PC and Mac

40. PlayReady DRM for content protection

41. Timeline navigation; rewind, fast-forward

42. Faster, more robust connection“Netflix chose Silverlight because it makes a faster and more agile development environment possible, allowing Netflix to quickly deliver a superior instant watching experience to our subscribers. When Netflix deployed Silverlight last fall, Netflix members realized a richer experience of access and quality to instantly watch movies and TV episodes from Netflix on their PCs and, for the first time, were able to instantly watch the same content on their Intel-based MacIntosh computers.” Steve Swasey, Netflix VP of Corporate Communications

44. Web-based line of business applications

45. User base includes Windows, Macintosh and Linux

46. Streamlined development and accelerated time to market

47. Enabled company to capitalize on market opportunity“We researched a lot of different technologies for this project and we ultimately selected Silverlight over other technologies such as Adobe Flash and Ajax. We want to deliver an application that combines our domain expertise and uses the best of currently available technologies to deliver an outstanding solution to our customers. With Silverlight, our developers can use familiar tools, libraries and programming concepts to provide the means for scientists and engineers to create rich Web-based and desktop applications” Kamran Shah, Senior Group Manager, National Instruments

49. Powerful decision support tools

50. Novel collaborative features

51. Modular application based on Silverlight and .NET

52. Secure internal web services through Windows Communication Foundation.“We realized that we could do things with the technology that we couldn’t with any other interactive Web technology. It exactly fit our goal of creating uniquely rich and responsive Web interfaces. It has all the advantages of a desktop application without the complexity of deploying client software. Silverlight puts us two generations ahead of generic financial sites in terms of user experience.” Pat Brazel, CEO, Digital Minds Ltd

54. Originally selected Flash but switched to Silverlight after slow progress prototyping

55. Expression Blend

56. Windows Workflow Foundation and .NET“The combination of powerful client software—in this case, Silverlight—and a Web-based service provides a powerful new software development and distribution model. We can develop capabilities without concern for the back-end infrastructure required to run it because there is infinite processing power in the ‘cloud.’ But having powerful, locally installed software makes the user experience even better. We are now free to create solutions that take advantage of rich desktop software.” Samad Wahedi, CEO, Snapflow

58. Reservation System was rewritten as a RIA

59. Call Center Agents can now provide better service

60. Browser based application reduced costs

61. Cross-platform, cross-browser capabillity reduces development, configuration and deployment costs“One of the things I truly enjoyed about working with Silverlight was being able to decouple the business logic from the user interface. We didn’t have to wait for the design to be done, and Infusion (the design agency) didn’t have to wait for us to be done.” “Because Silverlight supports multiple languages, including C#, we could take advantage of our existing Microsoft investment and experience and easily extend it out to the Web. We can also give our application a richer feel and a stronger user experience.” Jeff Matthew, Senior Manager in Technology, Continental Airlines

63. Creates process-driven Applications without code

64. Visually build Sharepoint workflow applications

65. Silverlight based tooling“Our investments in Silverlight allows us to go beyond anything we have managed to do before in a timeframe that continues to keep us in the leadership position for building workflow based applications on Microsoft’s platform. We plan to continue to invest in Silverlight moving forward and are really excited about the new features in Silverlight 3, particularly the new offline and out of browser capabilities" Adriaan van Wyk, CEO of K2

67. Simple Web Access to imaging and completed reports allows remote diagnosis

68. Silverlight overcame bandwidth issues while delivering superior image quality with a low deployment footprint

69. Offering is now a full product release, in use by customers“Simply put, this application could not have been implemented using conventional web technologies. The flexibility of the user interface, the quality of the video, the excellent tool suite (Expression Blend in particular), and the integration with Visual Studio makes Silverlight a truly revolutionary web technology. From a medical perspective, syngo Dynamics Portal is providing access to medical images throughout major hospital systems in a fashion never seen before. One of our early customer installs described the Portal as “transformative.” Silver-light was the key to making this happen” Siemens whitepaper

71. Photosynth and Deep Zoom enable

72. Interstitial advertising opportunity generates revenue

73. Potential opportunities for richer experiences using Silverlight on other MGM franchises“We knew the content had to be visually compelling, but we also wanted people to interact with and explore every detail of the images in front of them.” “This experience is going to offer Stargate fans just what they want to see in just the kind of detail that they like. It’s a unique opportunity for people to walk around the ship, virtually, on their computer. It’s phenomenal.” Thomas Hughes, VP of Digital Marketing, MGM Studios

75. Displays eBay activity even when away from eBay website

76. Prototyped by one engineer, half time for a week

77. Rich interactive experience packs a lot of content into a small space“Because of its highly dynamic nature, we figured that Silverlight could help us make transitions easily, present highly contextual information without having to worry about AJAX workarounds, and pack a lot of information into a very small space. We also figured that with Silverlight, if we could imagine it, we could do it, without the technical limitations of working in HTML.” Jonathan Gabbai, Global Innovations Manager, Internet Marketing for eBay

79. Silverlight Deep Zoom allows inspection of minute detail and intuitive navigation

80. Metadata provides facts about the image being browsed

81. Built in just 30 days“Once we saw Deep Zoom in action, there was no longer a debate about which technology we would use. Deep Zoom doesn’t just approximate the real-life experience people have at Hard Rock, it goes even further so that fans can get closer and interact with pieces in ways they couldn’t in person.” Michael Lemme, Creative Director at Duncan/Channon

83. A new model for monetizing printed content archives

84. Deep Zoom and text search featured

85. Rolling Stone Archive launches Summer 2009“Silverlight gave us the tools we need to effectively monetize archival publishing content and deliver a compelling user experience”. Marat Aktar, Co-founder, Bondi Digital Publishing

87. 12 Million website visits per month

88. RIA enables customers to find perfect car

89. Rich Silverlight Controls

90. DeepZoom photo explorer

91. 2 months, 1 developer

92. ASP.NET Ajax, Visual Studio, 64-bit Windows Server and IIS, SQL Server“Although the customer experience delivered by our Silverlight client is entirely new, the technology we used to deliver that experience was already familiar… a C# developer who had never used Silverlight before was able to deliver a mockup in just two days without learning any new skills or tools and complete the project in less than two months. Some people believe that Silverlight is just the Microsoft version of Adobe Flash, but we could never have used Flash to deliver what we did in only eight weeks.“ Andy Lapin, Director or Architecture

94. 23 Million Users/month

95. Rich Internet Application

96. Integrates Silverlight and Live Search

97. Searching 30 million resumes

98. Integration with Social Networking sites

99. Rapidly narrows candidate search

100. Dynamically sort by content type

101. Scheduled for release in 2009" Applicant Explorer is designed to provide employers with a more complete picture of an applicant, pulling information from a variety of sources to highlights skills, experience and accomplishments . Working with Microsoft Silverlight gives us the ability to easily load, sort, filter and page data so recruiters can dynamically sift through large amounts of data quickly and easily. We expect the application will introduce a greater efficiency and depth of knowledge into the overall recruitment experience.” Greg Brass, Director, Profile Search, Careerbuilder.com

103. Demonstrated car to potential customers via the Web as no showroom models available

104. Showroom and Web experience built in 15 days

105. Distributed to 450 showrooms and millions of online visitors“Given the constraints we had, I think the product we delivered was phenomenal, Microsoft gave us the right technology at the right time and the right cost. We definitely want to use this sort of experience to help market our existing cars and the new cars we’ll roll out in the future. It’s a great way to give customers an understanding of our products.” Nitin Seth, Head of Car Product Group (Passenger Car Business Unit), Tata Motors

107. New model for advertising/brand promo

108. Eyewonder in-stream ad platform

109. Akamai media player framework

110. Interaction rates 10% higher“This joint project produced a richer, more engaging ad experience for viewers and proved a great example of how sites can monetize their video content and create new advertising space.” Ricky McClellen, CIO of EyeWonder