Email Marketing Presetation

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Last 12 months - 86 686 Marketing Messages Last 3 months- 27 300 Marketing Messages Direct Mail Cost $104 023 Online Emailing Cost US$600

In the past, relationship marketing was primarily done through direct marketing initiatives. These proved to be too expensive for small businesses to use effectively... Email marketing drastically changed the economics making relationship marketing viable for businesses of all sizes and types – saving time and money! WHY Email Market?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-MAIL ME THAT When asked e-mail usage in daily Business activities, 85% said they use e-mail to communicate with customers, 80% said they communicate with partners and business associates via e-mail, and 67% e-mail potential buyers Source: Interland WHY Email Market?

Demystifying Email Marketing SMALL BUSINESS

SPAM Email Marketing ONLINE Direct Mail OFFLINE = Viral E-zine / E-newsletter HTML Email Opt Out /Unsubscribe Bounces – Soft & Hard Email Marketing Permission Based / Opt In = = = = = = = = = = = Word of Mouth Conversion Rate Click Through Rate Demystifying Email Marketing = Dynamic Email Auto Responder

NO JUNK MAIL SPAM Email Marketing ONLINE Direct Mail OFFLINE = Viral E-zine / E-newsletter HTML Email Opt Out /Unsubscribe Bounces – Soft & Hard Email Marketing Permission Based / Opt In = = = = = = = = = = = Word of Mouth Requests to Stop Returned Mail Direct Mail Sign Ups / People Expecting Newsletter Colour Brochure Conversion Rate Click Through Rate Enquiries ROI / No. of Sales Demystifying Email Marketing = Dynamic Email Automatic Letter Response Auto Responder Letterhead

1. Targeted x7 Advantages of Email Marketing 2. Build Relationships

Sales & Profits Investment ($ and time) Most new and growing businesses focus on acquisition Most profits are generated by repeat customers 2. Build Relationships x7 Advantages of Email Marketing

1. Targeted x7 Advantages of Email Marketing 2. Build Relationships 3. Low Cost – Instantaneous @ the Moment 4. Flexible 5. Personal 6. Provides Instant Measurable Results 7. Tangible

[object Object],6 Essential Tools for You & Your Staff 2. Database JPEG Images 3. PDF Files ,[object Object],[object Object],5. Writing Training Tools of the Trade – 1 on 1 From: xxxxxx Sent: Monday, 28 May 2007 8:17 PM To: enquiries@alerthire.com.au Subject: re: snow machine hire hi. i'm one of the leaders at xxxxxxxxxx st (HYS). in about 3 weeks time we are going to have a bit of a snowboard showcase in the carpark behind the st marys church. we are planning on getting some snow from the ice rinks (penrith and maybe blacktown) so that we can set up a table top to ride (me and a mate of mine). it'd be sick to get a snow machine too, because most, if not all, of the kids that will rock up on the friday night will never have seen snow before. it'll be a tripper for them... i'm just wondering how the snow machine works, how much snow it produces (keeping in mind that we'll get heaps from the ice rinks), what the cost would be to hire it and if you guys can swing any kind of deal for us? let us know. thanks heaps. xxxxxxx. 6. Scripts

Tools of the Trade – Mass Email Marketing Email marketing services automate best practices Free 60-day Trial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Collect Email Addresses BCP Business Cross Pollinisation Exchange of Value on your website Collect Business Cards Trade Shows / Sales Calls Networking Events Data Mining Be SPAM Act Compliant Centralised Database Website Signup Creating A Winning Email Strategy

2. Determine an Appropriate Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating A Winning Email Strategy

3. Determine a Frequency & Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating A Winning Email Strategy

Creating A Winning Email Strategy Day Time Open Rate Tuesday / Wednesday 11:30am - 11:30pm 50-62% Thursday 3:30pm 34-44% Friday 9:30am 18%

4. Getting Email Opened ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],60% of consumers say the "from" line most often determines whether they open an email or delete it. Source: DoubleClick Creating A Winning Email Strategy

5. Your Legal Responsibility ,[object Object],[object Object],[object Object],Creating A Winning Email Strategy SPAM

6. Evaluate Your Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating A Winning Email Strategy

44% Open Rate & we booked x5 people into the course @ $356.40 each

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Email Marketing Presetation

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