An intro to social media, "Becoming Social" covers the top 5 networks your company should be present in and tips for connecting with your audience.

1. David from MediaSauce talks about social media. 06.04.10

2. becoming social – what is social media? – why does it matter? – how can you get started?

3. a little bit about me…

4. work.

5. sauce.

6. it all matters!

7. social media is about people, not technology.

8. what’s old (natural) is new again.

9. listen. tell stories. be honest. have conversations.

10. word of mouth 1,000,000

11. what is social media?

12. what does it mean to be social? if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?

13. social means something different to everyone. if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?

14. why do you join anything? fraternity? cause? church? a social network?

15. you join because it’s… social (connections) relevant (to your life) interesting (to you)

16. social hey there. hello. let’s knit!

17. media

18. social media

19. so why participate?

20. 3 out of 4 americans use social technology forrester, the growth of social technology adoption, 2008

21. so what?

22. online adults with a social network profile age group 30% 35-44 19% 45-54 17% 55+ 25-34 57% 18-24 75%

23. what’s the BIG PICTURE for business?

24. social media is here to stay.

25. social media creates BIG opportunities to be first movers

26. whoever has the most connections changes the game.

27. whoever has the most connections changes the game.

28. whoever has the most connections changes the game.

29. whoever has the most connections changes the game.

30. big lesson of the day...

31. big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study

32. and …

33. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study

34. so what do you do? it varies, based on the business

35. so what do you do? be ing relevant and add ing value are always key elements

36. get in the game

37. i knew a man who grabbed a cat by the tail… – mark twain “

38. i knew a man who grabbed a cat by the tail… and learned 40% more about cats than the man who didn’t – mark twain “ ”

39. do something! … to build connections

40. it's not about putting up a billboard on I-70 anymore…

41. it's about connecting with people

42. not about shouting a message

43. the big five

44. your personal rolodex 484 million unique visitors last month

46. 50 million registered users in 170 industries your business rolodex

48. searchable micro-television 24 hours of video uploaded each minute

50. 3.6 billion images at flickr.com searchable scrapbook

52. 27.3 million tweets each day micro- blogging

54. see the big potential in social media

55. = time

56. example in action

57. my.barackobama.com

58. obama empowered the masses to unite around “Yes We Can”

59. obama empowered the masses to unite around “Yes We Can” set personal goals

60. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns

61. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care

62. people need to matter

63. 0.3% of the population joined my.barackobama.com (approx. 1 million people)

64. 0.6% of registered voters

65. 1.2% of registered democratic voters

66. big lesson of the day, take 2...

67. 1–2% of your audience can create a successful and activated community

68. example in action

69. 41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study

71. keys to successful use of social media 5

72. understand your central value to the user and have a “join strategy” 1

73. If I didn’t work here, would I care about that? Ask yourself… ” “

74. make it social . don’t fake it and let others participate. 2

75. Is there a member to member bond? Ask yourself… ” “

76. make sure it is central to your strategy . it can’t be an afterthought. 3

77. Do you have a plan and is everyone onboard? Ask yourself… ” “

78. create an ubiquitous presence on many new media platforms and cross-promote. 4

79. Don’t expect a successful launch “day” Tell yourself…

80. do something … but don’t feel like you have to do everything. 5

81. Are you in the right places? Ask yourself… ” “

82. content is king. Remind yourself…

83. things you can do this week 5

84. register your brand in social platforms that matter to your audience. 1

85. monitor. set alerts for your industry. 2

86. listen to your audience. find them where they are. survey what they like. 3

87. explore social bookmarking. 4

88. set time aside to explore … follow others, find industry experts, share knowledge. 5

89. contact me: – [email_address] link up with me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain