Why and What when it comes to social media listening and engaging.

1. I love stories.
@davidalston

2. Brand is the sum of all
conversations

3. Google is your
homepage.

4. Your customers already
“signed you up”
in social media

5. Why aren’t you
answering the social
phone?

6. Return On Investment.
Return On Ignoring.

7. Marketers are farmers.

8. Ears and Eyeballs.
Hearts and Minds.

9. Traditional media
best as a
“remarkable ideas”
seeder.

10. What’s my brand
wearing today?
* *

11. Are you
“dominating the hive?”

12. Listening to the point of
need like a clothing
store sales clerk.
*

13. So when I eventually
pop up into your cloud.

14. The power of thank you
& discovering fans.
*

15. Huh? What’s a
Twebinar?
*

16. FYI, do you know a
rockstar?
*

17. Dave, the rapping flight
attendant.
*

18. ROI of when the
community steps in.

19. The unexpected
headache.
*

20. So did it stick?

21. Yes, a 17 footer or
larger.
*

22. But I want that burger.
*

23. Needing the General
& the army.

24. Putting “relations” back
in PR and CRM

25. You’ve gotta have
hustle.
*

26. Do you want to
measure the “social”
or the “media”?

27. Listen.
Respond.
Participate.
Share.
Contribute.

28. Connect.
@davidalston
@radian6
www.slideshare.net/davidalston