Where best to direct your IT Budget (and a bit about the future of IT) for The CESA Conference 2013 in association with the FCSI and BHA, 13 & 14 November, Savill Court Hotel, Windsor - Setting the Standard for the Foodservice Industry: A bit of a history lesson to explain the current IT landscape Explain “The Big Shift” or “Digital Disruption” and why it’s so important? Why consider this Cloud thing? Where should you be spending? Next steps

1. Where best to direct your
IT Budget
(and a bit about the future of
IT)
David Terrar | D2C | techUK | EuroCloud | Cloud Industry Forum
@DT on Twitter, BizTwoZero.com, www.d2c.org.uk

2. Agenda
• A bit of a history lesson to explain the current IT
landscape
• Explain “The Big Shift” or “Digital Disruption” and why
it’s so important?
• Why consider this Cloud thing?
• Where should you be spending?
• Next steps

6. World Wide Web – 20 years old
• Tim Berners-Lee invented the web at CERN - March 1989
• First website - http://info.cern.ch – 6 August 1991
• CERN statement World Wide Web technology available on a royalty
free basis - 30 April 1993
• Mid to late 90s – the web gets commercial
• Google founded 1998
• 1999 to 2001 – the dot-com boom and bust – web 1.0
• 2002 to now – the web gets interactive – web 2.0 and beyond

8. "the fundamental interconnectedness of all
things"

10. 2005
2006
2004
2011
2007
2010
2010

11. 2007
2010

12. http://www.youtube.com/watch?v=aXV-yaFmQNk

16. do more with less and do it better

18. Gartner Magic Quadrant for
Cloud Infrastructure as a Service

19. What next?
• Internet of Things
• 3D printing
• Nanotechnology
• Rate of change is getting faster
• What will happen in the next 5 years?

20. do more with less and do it better

21. Why cloud?
• Lower costs – pay as you go vs. capex
• More flexible – scale up, scale down
• 24/7 access – anytime, anywhere, PC, tablet and smart phone
• Faster deployment – faster time to benefit
• Innovation for strategic advantage
• Less IT headaches
• Richer user experience
• Facilitates collaboration
• Availability and security

23. • Great pricing – 2-3 years pay back to standard Office license
• Always on the latest Office versions on up to 5 devices
• No capital investment – monthly/yearly pay as you go
• Microsoft running exchange for you on their servers
• No IT support required – from in house or external provider
• Great support from people you can actually talk to
• Some collaboration built in
• Not perfect – confusing licencing options

24. Cloud based CRM
Plenty of options, invoicing, projects

25. Cloud based Payroll
Options from MyPaye to ADP

26. Cloud based Collaboration

27. Cloud based Document Management

28. Cloud based Accounting
over 75 cloud accounting solutions in the UK

29. Integrated business solutions

30. More Cloud considerations
• Cloud Servers e.g. Amazon Elastic Compute Cloud (EC2)
• Hosted Desktop (as a halfway house)
• Cloud Backup
• Disaster Recovery

31. Social Media – IT & Marketing budget
overlap
• Reputation monitoring
• Marketing & PR
• Market research
• Customer services & support
• Sales & lead generation
• Research & development
• Management & collaboration
Tools
+
Time
+
Content
+
Content
+
Content

32. Social Media Channels
?
Where does your target audience hang out?
Go there and join the conversation!

33. Types of social media
• Social networks:
• Twitter, LinkedIn, Facebook, (Pinterest, Tumblr, etc.)
• Blogs
• Communities and discussion forums
• Sharing via media / bookmarks / RSS feeds
• YouTube, Google+, Podcasts
• LiveChat

34. Getting Social
• You need a Social Media Strategy
• It needs to be fully integrated with your:
 Business objectives
 Marketing plan
 Overall communications strategy

35. Mobile Ready? - Responsive Web
Design

36. What do I do next?
• Look for some quick wins – email, CRM, collaboration
• Fix your website if it isn’t Responsive Design yet
• Review your Social Media Strategy (or create one)
• Audit your apps and IT infrastructure
• Do some research, ask questions, see what the competition is doing
http://www.slideshare.net/david_terrar/where-best-to-direct-your-it-budget

37. References and photo sources
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http://en.wikipedia.org/wiki/File:IBM_card_punch_029.JPG
http://en.wikipedia.org/wiki/File:Blue-punch-card-front-horiz.png
http://en.wikipedia.org/wiki/File:Apple_II_tranparent_800.png
http://upload.wikimedia.org/wikipedia/commons/f/f1/Ibm_pc_5150.jpg
http://www.youtube.com/watch?v=aXV-yaFmQNk
http://en.wikipedia.org/wiki/File:IPhone_2G_PSD_Mock.png
http://en.wikipedia.org/wiki/File:IPad_1_PSD_Mockup.png
http://secrets-of-self-sufficiency.com/how-to-install-a-plug-socket-outlet
http://www.gartner.com/technology/reprints.do?id=1-1IMDMZ5&ct=130819&st=sb
http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg
http://clearslide.com/view/mail?iID=UA7WEVJ8XPWPYSG62QW6
http://mashable.com/2012/12/11/responsive-web-design/

38. Contact details
David Terrar
D2C | techUK | EuroCloud | Cloud Industry Forum
p: +44 (0)1727 866309
m: +44 (0)7715 159423
e: dt@d2c.org.uk
w: www.d2c.org.uk
skype: david_terrar
twitter: http://twittter.com/DT @DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://biztwozero.com