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Can Enterprise 2.0 work for the SME? Stories from the trenches David Terrar – D2C and WordFrame International Forum on Enterprise 2.0 – June 3 rd
Charles Darwin – natural selection  “ The theory of evolution by  cumulative natural selection  is the only theory we know of  that is, in principle, capable  of explaining the existence of  organized complexity.” Richard Dawkins
Recommended reading http://www.throwingsheep.com/   “ Networked Web 2.0 tools and technologies are making a profound impact on every aspect of our lives as social networking changes forms of entertainment in our personal lives and business models in the workplace.”  John Chambers,  Chairman and CEO, Cisco  “ Web 2.0 social networking has far-reaching consequences for corporate executives managing relationships with customers, employees and business partners.”  Henning Kagermann,  Chairman and CEO, SAP
From Command and Control to Teamwork and Collaboration  http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://
Agenda  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of an SME/SMB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M =  under 250 employees S =  under 50 employees
Economic backdrop ,[object Object],[object Object],[object Object]
Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
The 9x Effect ,[object Object],[object Object],[object Object],http://www.scribd.com/doc/16696/Eager-Sellers-and-Stony-Buyers-June-2006
Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
Making enterprise 2.0 work S W I =  our methodology T C H
S tart with the end in mind ,[object Object],[object Object],http://www.flickr.com/photos/leena/2748174727/in/pool-roadsigncities
W hat's in it for me ?
I ntuitive and simple http://blogs.msdn.com/officeoffline/archive/2007/12/12/easy-to-use.aspx
T echnology supporting not leading
C ommunity management
C ommunity facilitation
C ommunity management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
H elp and resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ICAEW online community
edu1world.org from Tambellini Group
Investor Matrix from RelationSys
SocialMediaToday LLC www.SocialMediaToday.com
Goodman Jones
Edge International ,[object Object],[object Object],[object Object],[object Object]
NinComSoup
NinComSoup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended reading Meatball Sundae: Is Your Marketing out of Sync? and Tribes – Seth Godin
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact details David Terrar CEO – D2C and  Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285  (direct) m: +44 (0)7715 159423 e:  [email_address]  and  [email_address]   w:  www.d2c.org.uk  and  www.wordframe.com   skype: david_terrar twitter: DT linkedin:  http://www.linkedin.com/in/davidterrar   blog:  http://biztwozero.com

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Can Enterprise 2.0 Work For The SME/SMB

  • 1. Can Enterprise 2.0 work for the SME? Stories from the trenches David Terrar – D2C and WordFrame International Forum on Enterprise 2.0 – June 3 rd
  • 2. Charles Darwin – natural selection “ The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.” Richard Dawkins
  • 3. Recommended reading http://www.throwingsheep.com/ “ Networked Web 2.0 tools and technologies are making a profound impact on every aspect of our lives as social networking changes forms of entertainment in our personal lives and business models in the workplace.” John Chambers, Chairman and CEO, Cisco “ Web 2.0 social networking has far-reaching consequences for corporate executives managing relationships with customers, employees and business partners.” Henning Kagermann, Chairman and CEO, SAP
  • 4. From Command and Control to Teamwork and Collaboration http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://
  • 5.
  • 6.
  • 7.
  • 8. Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
  • 9.
  • 10. Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
  • 11. Making enterprise 2.0 work S W I = our methodology T C H
  • 12.
  • 13. W hat's in it for me ?
  • 14. I ntuitive and simple http://blogs.msdn.com/officeoffline/archive/2007/12/12/easy-to-use.aspx
  • 15. T echnology supporting not leading
  • 18.
  • 19.
  • 22. Investor Matrix from RelationSys
  • 25.
  • 27.
  • 28.  
  • 29.
  • 30. Recommended reading Meatball Sundae: Is Your Marketing out of Sync? and Tribes – Seth Godin
  • 31.
  • 32. Contact details David Terrar CEO – D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com

Editor's Notes

  1. All of the case study stories today, along with the cases studies available online are for big enterprises and multi-nationals. Andrew Gilboy’s story of the what you can do with the Oracle product set was very impressive, but I can’t afford that scale of solution. What can we do for smaller organizations? What we can do for the SME or SMB is even more important here in Italy, because of the culture and structure of business. Compared to the UK’s or the French business landscape Italy has 10 times the number of small and medium businesses as a proportion of the overall market.