A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

1. SOCIAL MEDIA
Enables you to connect & share information with
friends and colleges

2. SOCIAL MEDIA

Social media enables people to share information with friends and
colleges using the Internet.

A group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, and that allow the creation
and exchange of user-generated content.

3. SOCIAL MEDIA SITES

4. WHY IS SOCIAL MEDIA

If your kids are awake they are probably online

The average young American now spends every waking minute –

Except the time in school –

Using a smart phone,

Computer, TV

Other electronic device

According to a new study from the Kaiser Family Foundation. Those
ages 8 – 18 spend more than 7 hours a day with such devices.

And that does not count the hour and a half that youths spend texting or
talking on their phones.

5. SOCIAL MEDIA FOR MARKETING

Refers to the process of gaining website traffic or attention through
social media sites.

Social media marketing programs usually center on efforts to create
content that attracts attention and encourages readers to share it
with their social networks.

6. SOCIAL MEDIA OPTIMIZATION

Social media optimization (SMO) refers to the use of a number of social
media outlets and communities to generate publicity to increase the
awareness of a product, brand or event.

Types of social media involved include

RSS feeds,

Social news and

Bookmarking sites,

As well as social networking sites.

SMO is similar to search engine optimization in that the goal is to generate
traffic and awareness for a website.

In general, social media optimization refers to optimizing a website and its
content in terms of sharing across social media and networking sites.

7. CONCLUSION

Social media is a phrase being tossed around a lot these days, but it
can sometimes be difficult to answer the question of what is social
media.

If Facebook is a social media site, and Twitter is a social media site,
and Wikipedia is a social media site, then just what is social media?

8. Actiance, Inc.
1400 Seaport Blvd.
Building B, Third Floor
Redwood City, CA 94063
http://www.actiance.com
Tel: (650) 631-6300
Fax: (650) 598-2820