A leading provider of mobile usage data, in collaboration with Informa, a leading London-based analyst firm, today released new research, and the latest update, to their popular white paper series, “Understanding Today’s Smartphone Users.”

1. For additional information, contact:
Danielle Zarrella
Communiqué PR
Email: danielle@communiquepr.com
Phone: +1-206-282-4923 ext. 124
Jen Hibberd
Liberty Communications
Email: mobidia@libertycomms.com
Phone: +011-44-207-751-4444
New Global Research on LTE Usage Demonstrates 4G’s Positive
Impact on Mobile Operators’ Business
Usage Data from Mobidia’s Mega-Panel Shows Increased Cellular Usage and Migration to
Larger Volume Data Plans by LTE Subscribers in Leading LTE Markets
VANCOUVER, British Columbia – Feb. 24, 2014 – (PR NEWSWIRE) — Mobidia
Technology, Inc., a leading provider of mobile usage data, in collaboration with Informa, a
leading London-based analyst firm, today released new research, and the latest update, to
their popular white paper series, “Understanding Today’s Smartphone Users.” The white
paper offers new insights into LTE usage from an extended analysis of the leading LTE
markets of the U.S., Brazil, Canada, Germany, Korea, Japan, Russia, Saudi Arabia, South
Africa and the U.K.
The analysis, which was based on a data set spanning the full 12 months of 2013 and
covering LTE markets with the majority of current LTE subscribers, indicates a positive
impact for the more than 100 mobile operators that have deployed LTE. For instance, LTE
subscribers are shown to use more data and buy larger data plans. Additionally, the data
demonstrates a continued decrease in the number of subscribers with unlimited plans and a
higher utilization of plans for those subscribers on metered plans.
The data also reveals the continued reliance of Wi-Fi networks by smartphone subscribers –
a trend that has been significant over the last few years. Operators continue to be
challenged with preventing erosion to mobile data business from Wi-Fi, while better
integrating Wi-Fi with other mobile and fixed broadband offerings to enhance the user
experience.
The analysis highlights the following trends:
 Across the markets studied, 4G subscribers consumed dramatically larger amounts of
data than 3G subscribers. In Dec 2013, the average 4G subscriber consumed 1.9GB
while 3G subscribers consumed only 894MB.

2.  Wi-Fi continues to be a primary means of connectivity for smartphone subscribers, both
3G and 4G. Globally, Wi-Fi usage represented 78 percent of all data consumed on
smartphones for all data subscribers in the markets studied.
 Despite the growing Wi-Fi usage, 4G subscribers are buying larger plans. In Jan. 2013,
61 percent of 4G smartphone users have plans larger than 1GB compared with only 31
percent of 3G smartphone users. While the percentage declined slightly by the end of
2013, the data clearly shows 4G users are buying and utilizing larger data plans.
 More 4G subscribers are exceeding data plan limits relative to 3G subscribers. This
trend increased throughout 2013, suggesting users are more likely to upgrade to larger
plans – a big benefit to mobile operators.
Global Share of Android 3G and 4G Smartphone Users Using >100 percent of Monthly
Data Limits, by Plan, Jan and Dec 2013
Source: Mobidia
“Mobidia’s mega-panel of LTE subscribers offers the most comprehensive global view of
LTE usage trends and provides insights that are just not available anywhere else in the
industry,” said Chris Hill, senior vice president of marketing at Mobidia. “Our latest data set,
shared in this white paper, points to some very positive trends for mobile operators that
have invested in LTE upgrades and roll-outs.”
With a global set of data provided by millions of smartphone users, Mobidia is able to
provide the mobile industry ecosystem with detailed and unique insights into real subscriber
behavior surrounding data and application-specific usage on all the networks to which
smartphones and tablets connect, including mobile cellular (and LTE), roaming and Wi-Fi.
The data also includes both aggregate data amounts consumed by, and time spent in,
specific applications and services.

3. For more information about Mobidia’s mobile data, please visit Mobidia’s website, where you
will find detailed white papers available for download.
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Note to Editor:
Mobidia analyzed data collected January 2013 through December 2013 from hundreds of
thousands of Android users in 10 of the leading, global LTE markets to analyze LTE usage
trends. This data was collected on a strictly anonymous and optional basis from a sample of
millions of users who have downloaded Mobidia’s smartphone application, My Data
Manager.
About Mobidia Technology, Inc.
Mobidia is a leading mobile analytics provider with the largest global sample of smartphone
and tablet users. Mobidia's mobile analytics and metrics platform provides unique
insights into mobile usage trends on mobile applications and mobile networks. Real usage
from real users on both cellular and Wi-Fi networks provides a comprehensive and unique
understanding of what people do and value in the mobile world.
Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S.
and Europe. For more information, visit www.mobidia.com or call +1-604-304-8640.