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Mobile Social Messaging and
Communication Applications Metrics 2013
Smartphone and tablet users around
the world continue to adopt mobile
messaging applications as a primary
means to communicate - often replacing
or complimenting traditional options
such as texting. Mobidia metrics offer
broader and more complete traditional
insights into the current state of this
crowded and dynamic market and
provides the essential ability to identify
emerging trends and future leaders in
all major geographies.

Increase Your Understanding of the
Mobile Communication Market
• Explore

usage trends across the globe
	 for more than 50 messaging and 	
	 communication mobile applications
• Understand

better how users are using
	 IM/chat/VOIP applications
• Benchmark
• Make

global competitors

better strategic decisions

• Plan

for global marketing and
	 product launches
• Improve

advertising targeting

Mobidia’s Mobile Metrics are Different
Usage vs. Downloads
• Typical

smartphone users have downloaded
	 many apps that they rarely or never used.
• Mobidia

measures actual application usage and
	 not just downloads. As a result, Mobidia’s metrics
	 provide insight into what apps are actually
	 used and how frequently they are used.

Cellular and Wi-Fi Network Metrics
• The

average smartphone user can spend 60-90%
	 of their time on Wi-Fi networks yet many mobile
	 metrics only track cellular usage.
• Mobidia’s

	
	
	
	

metrics provides the full views of what
applications and services are used and valued –
regardless of the network type. Mobidia’s metrics
are inclusive of usage by subscribers on cellular,
Wi-Fi, and roaming networks.

Real Users with Real Usage
• Mobidia’s

metrics are developed from
	 real users - not by panels, survey’s or paid users.

Global Sample Size
• Mobidia

has one of the largest and broadest set
	 of mobile metrics in the industry. Usage and
	 application data is available in over 50 countries
Report Definition
Metrics
Android and iOS usage metrics on social
messaging and communication applications
	 • Including chat, instant messaging,
		 and VOIP applications
	 • Categorized for easy comparisons and grouping
Application User Metrics
	 • Penetration per application per country
	 • Engagement Metrics
	 • Daily active users (DAU)

Delivery Option

Application Usage Metrics
	 • Monthly MB/user for app, by cellular and Wi-Fi
	 • Monthly application sessions/user
	 • Time spent/user for app
	 • Average daily session count
	 • Monthly MB for app as % of aggregate
	 • Monthly time for app as % of aggregate

Average Minutes per Month per User
Average Minutes per Month per User

	 • Annual subscription with detailed
		 monthly reports
Report Definition

Over 100+ applications including:
• Facebook
• Google
• Kakao
• Kik

Hangouts(Talk)

Talk

Messenger

• LINE
• Orkut

3000

• Path

2500

Minutes

Messenger

• Skype

2000

• Tango

• Tencent
• Tu

Mev

• Twitter
• Viber
• Vine
• Vonage

• SnapChat

• Voxer

Over 50 countries including:

1500

• All

1000
500
0

Brazil

China

UK

USA

WhatsApp

LINE

Viber

WeChat

Facebook
Messenger

Tango

North American Countries
• Major Western European Countries
• Eastern European Countries
• China, South Korea, Japan
• All BRIC countries
• Latin American countries

Kik Messenger

Learn More

To learn more about Mobidia’s metrics on mobile social and communication applications metrics
or other data sets, contact us at info@mobidia.com.
www.mobidia.com | info@mobidia.com
©2013 Mobidia Technology, Inc.

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Mobile Social Messaging and Communication Applications Metrics

  • 1. Mobile Social Messaging and Communication Applications Metrics 2013 Smartphone and tablet users around the world continue to adopt mobile messaging applications as a primary means to communicate - often replacing or complimenting traditional options such as texting. Mobidia metrics offer broader and more complete traditional insights into the current state of this crowded and dynamic market and provides the essential ability to identify emerging trends and future leaders in all major geographies. Increase Your Understanding of the Mobile Communication Market • Explore usage trends across the globe for more than 50 messaging and communication mobile applications • Understand better how users are using IM/chat/VOIP applications • Benchmark • Make global competitors better strategic decisions • Plan for global marketing and product launches • Improve advertising targeting Mobidia’s Mobile Metrics are Different Usage vs. Downloads • Typical smartphone users have downloaded many apps that they rarely or never used. • Mobidia measures actual application usage and not just downloads. As a result, Mobidia’s metrics provide insight into what apps are actually used and how frequently they are used. Cellular and Wi-Fi Network Metrics • The average smartphone user can spend 60-90% of their time on Wi-Fi networks yet many mobile metrics only track cellular usage. • Mobidia’s metrics provides the full views of what applications and services are used and valued – regardless of the network type. Mobidia’s metrics are inclusive of usage by subscribers on cellular, Wi-Fi, and roaming networks. Real Users with Real Usage • Mobidia’s metrics are developed from real users - not by panels, survey’s or paid users. Global Sample Size • Mobidia has one of the largest and broadest set of mobile metrics in the industry. Usage and application data is available in over 50 countries
  • 2. Report Definition Metrics Android and iOS usage metrics on social messaging and communication applications • Including chat, instant messaging, and VOIP applications • Categorized for easy comparisons and grouping Application User Metrics • Penetration per application per country • Engagement Metrics • Daily active users (DAU) Delivery Option Application Usage Metrics • Monthly MB/user for app, by cellular and Wi-Fi • Monthly application sessions/user • Time spent/user for app • Average daily session count • Monthly MB for app as % of aggregate • Monthly time for app as % of aggregate Average Minutes per Month per User Average Minutes per Month per User • Annual subscription with detailed monthly reports Report Definition Over 100+ applications including: • Facebook • Google • Kakao • Kik Hangouts(Talk) Talk Messenger • LINE • Orkut 3000 • Path 2500 Minutes Messenger • Skype 2000 • Tango • Tencent • Tu Mev • Twitter • Viber • Vine • Vonage • SnapChat • Voxer Over 50 countries including: 1500 • All 1000 500 0 Brazil China UK USA WhatsApp LINE Viber WeChat Facebook Messenger Tango North American Countries • Major Western European Countries • Eastern European Countries • China, South Korea, Japan • All BRIC countries • Latin American countries Kik Messenger Learn More To learn more about Mobidia’s metrics on mobile social and communication applications metrics or other data sets, contact us at info@mobidia.com. www.mobidia.com | info@mobidia.com ©2013 Mobidia Technology, Inc.