The document provides information about Facebook in 2012 and the new Timeline layout being introduced. Some key points: - Facebook had 850 million monthly and 480 million daily active users in 2012. - All pages were switching to the new Timeline layout by March 31, 2012, which included changes like larger custom page widths and cover images. - The Timeline layout featured elements like a cover image, profile picture, about section, apps display, activity feed, pinned posts, and milestones. - Pages were encouraged to take advantage of the new design elements and features to effectively engage and interact with their fans.

1. By Dave Woodson | DaveWoodson.com | Dave@DaveWoodson.com | (219)872-8000

2. FACEBOOK IN 2012
 850 million monthly active users
 480 million daily active users
 425 million monthly active users who used Facebook
mobile products
 Available in more than 70 languages
 Accounts for more than 95% of social networking

3. THE TIMELINES LAYOUT
 Introduced to Pages on Feb. 29th
 Grace period until March 31st
 All pages switch to the new Timeline layout on
March 31st.
 Many new changes such as no default landing
page, bigger custom page width, large cover image plus
many more

4. What's New with Timelines?
Cover Image Friend Feed
Profile Picture Pin Posts
About Section Milestones
App Display Starred Stories
Highlight Feed Private Message
Timeline Navigation Admin Panel
Activity Feed Activity Log

5. 1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity

6. COVER IMAGE

7. WHAT CANNOT BE ON THE COVER
 851 x 315 pixels (min. 399 pixels wide)
 Make it stand out; represent your brand well
 NO – Price or purchase info
 NO – Contact info such as website, ph. no., address
 NO – Like or Share references
 NO – Calls to Action i.e Click Like, Sign up Now

8. GREAT COVER IMAGE EXAMPLES

9. PROFILE PICTURE
 180 x 180 pixels – gets resized to 32 x 32 pixels
 Follows you around Facebook and the Web
 Should be your logo, brand, product or
spokesperson
 If your brand is you, use a headshot
 Can be creatively combined with your Cover
Image

10. COMBINING PROFILE PICTURE & COVER IMAGE

11. ABOUT SECTION
 155 characters long
 Good to include URL (start with http:// to make it
clickable)
 If URL is too long, use shortening service (bit.ly)
 Should describe your company and what you do
 Entire box is automatically
linked to your Info page

12. APP DISPLAY
 Only 4
displayed
–users must click the drop down / more arrow
 1st one – photos, can’t be changed; others can – make
good use of this prime real estate
 Thumbnail is customizable – 111 x 74 pixels
 Choose thumbnails that encourage the user to click

13. HIGHLIGHT FEED
 Allows users ability to choose how
they interact with your page
 Highlights – what FB deems most
important
 Posts by Page – only admins’ posts shown
 Posts by Others – everyone except admins’ posts.
Allows users to see what others are saying about your
brand

14. TIMELINE NAVIGATION
 Allows users to easily navigate your page by date
 Since users can now dig deeper into your page’s
history, make sure you prune your page
 Go through each date in your page’s past and
ask,“Does this represent my company the way I
want it to?”

15. TIMELINE NAVIGATION CONT’D
 Statistics box appears at the end of
each month
 Shows what / who the page has
liked, how many likes the page has
and how many people are “talking
about this” i.e. engaging with your page

16. ACTIVITY FEED
 Activity Feed is the new Wall
 Facebook’s Edgerank algorithm decides which
stories are to be displayed and which are to be
hidden.
 Admins can change / edit any post with the little
pencil icon at the top right of all posts.
 Admins can also disable posting for specific fans
in case someone starts spamming your page

17. PIN POSTS
 Pinning posts keeps it at the top of your activity feed
for 7 days
 Use it for important updates,
contests, announcements etc
 Add links and additional info in
the description
 Pin posts by clicking pencil icon
at the top right of the post

18. FRIEND FEED
 Focuses on highlighting the users’ friends’
interaction with the page.
 Shows interaction from your fans’ friends
 Increases social proof
 Feature can be turned off
in admin panel

19. MILESTONES
 Used to highlight important dates & events
 Admins set the date of milestones which enter the
timeline at that date
 Milestones hold more weight in FB’s algorithm so they
will appear in more fans’ newsfeeds
 Use for new store opening,
new product launch, when
you company was founded etc

20. STARRED STORIES
 Any post can be starred so that it stands out
 Similar to Milestones but not as big of an
event
 Stretch to fill up entire page (both sides)
 Dates can be changed so they
appear where you want
them to in your page’s
timeline

21. PRIVATE MESSAGE
 Fans and non-fans can send messages to pages
 This feature can be turned on or off
 Pages can only respond – not initiate a
conversation
 Pages can only send 2 messages back for every 1
received
 Not to be used to sell – use it to build trust and
relationships with your fans

22. ADMIN PANEL
 Appears at the top of your page
 Can be hidden from view
 Allows for quick access to
stats such as notifications,
likes, messages and Insights
 Also where you edit your
page info and settings

23. ACTIVITY LOG
 Allows admins to see page activity broken down
by category
 Provides admins with easy access to all parts of
their page

24. WRAP UP
 Timelines become mandatory as of March 31st 2012.
 Default landing pages / welcome tabs do NOT exist
inside the new timelines layout
 All apps will function as normal
 Custom page sizes have increased to 810 pixels wide
 Embrace the changes or become obsolete!

25. For More information
Call Dave @ (219)872-8000