http://socialmarketingblackbox.com The top 5 blogging marketing mistakes, and how to avoid them! Because having a top ranked blog is fun ;-)

1. The Top Five Blogging
Mistakes
In my humble, but correct opinion ;-)
By Dave Sherwin
socialmarketingblackbox.com

2. Sad but true.

3. Mistake One
Using the wrong platform!
Free blogs won’t cut it
Most content managers won’t either
Solution: A self-hosted Wordpress Blog

4. Experts Agree!

5. Mistake Two
Wrong Permalink structure! (URL)

6. Wrong!
Wrong!
Wrong!
Wrong!
Right!
The URL must contain the
keyword!

7. Custom Permalink Architecture
Edit your permalink (in left hand navigation of your
wordpress blog)
Choose “Custom” and paste this in:
/%postname%/%post_id%/
(Really! It works!

8. Mistake Three
Not creating a title, description and keyword list

9. Title
Description
How my #1 ranked blog title and
description appears in a search...

10. Mistake Four
Lack of keyword research on each blog post!
Did you know that EACH POST has the
potential to get ranked? Wow!
Use Google’s free external keyword tool to do this

11. Enter your
topic word here
Related words,
and total monthly
searches, appear
here.
Google’s external keyword tool

12. Mistake Four
For best results, choose “long tail” keywords with
between 500-20,000 global searches a month
Try to find words that work well in a title and body of
your writing (this makes it a lot easier to write the
content around the keyword!)

13. Mistake Five
Lack Of Activity!
Just 3-5 posts per week gets great results! You can do
it!
Most bloggers are lazy. They are your competition.
If you do 3-5 posts per week, you literally beat 99% of
your competitors!

14. About Dave
Triathlete, online marketer, consultant, and all round
swell guy.
Owner of the SocialMarketingBlackbox.com
Need help? blackboxhelp@gmail.com
Thanks for watching this presentation!