A collection of anecdotes and tips about social media's role in world natural disasters, political revolutions, PR missteps, and how to change conundrums into opportunities. Examples include: - Egyptian Revolution - Japan Earthquake - .Ly domain suffix - AWS dark day - Redcross #gettingslizzerd - Chrysler motorcity tweet - Weiner, Stanley Cup, AplusK - Saudi women driving - Etc. Plus tips for community building around unforeseen events.