Video Panel Monetizing Ugc Vs Proprietary

Jefferies & Company, Inc. Jefferies 4 th Annual Internet Conference February 27, 2008 CONFIDENTIAL DRAFT Member, SIPC Video Panel: Monetizing User Generated vs. Proprietary Content

Panelists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Joy Marcus GM, US David Liu Managing Director Internet & Digital Media Group Matt Wasserlauf CEO Keith Richman Founder and CEO Doug Stevenson Founder and CEO 1

What is the Video Market Opportunity? US Online Video Ad Viewers, 2006-2011E 1 US Online Video Advertising Revenue, 2006-2011E 1 ,[object Object],[object Object],(Millions) ($ Millions) 13% CAGR 60% CAGR 2

What Content Do We Watch Online? Source: eMarketer, August 2007 Video Content Viewed Online 1

Recent Developments In Online Video 5 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keith Richman Founder and CEO 7

SIGNIFICANT AUDIENCE BREAK MEDIA has the ability to sell advertising to nearly 40,000,000 men across 30 properties worldwide January Reach (A) (Unique Visitors) Break Media is the 10th largest domestic video provider (B) Source: (A) Google Analytic (B) Comscore Video Matrix, November 2007

Doug Stevenson Founder and CEO 7

NEW YORK SAN FRANCISCO LONDON PARIS HAMBURG

Company Snapshot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page

Page *comScore Worldwide, 2008

You no longer need video content to deliver video advertising. All you need are words . Source: IAB Digital Video Overview; January, 2008.

Broadband Enterprises Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Broadband Enterprises provides premium online video advertising and advanced technology solutions to advertisers Founded in 2004 Largest online video network 2 nd largest aggregator of video behind Google (1) Blue chip customer base of over 100 advertisers and 50 agencies Headquartered in New York, NY 40 Employees Company At-A-Glance

Consumers Broadband Enterprises Connects Multiple Online Video Constituencies Advertisers & Agencies Publishers (Sites / Programmers) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vindico Ad Serving & Campaign Management Platform vComm Video Content Marketplace Network of 2000+ Leading Sites The Internet Premium Content

Broadband Enterprises Platform Overview ,[object Object],Advertiser Premium Content ,[object Object],Vindico ,[object Object],vComm ,[object Object],Network Selected Accounts: Selected Examples:

Dave’s Top Five ,[object Object],[object Object],[object Object],[object Object],[object Object],13 1980s 2000s Beyond?

Dave’s Top Five Back-up 12 1980s 2000s Beyond? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Panel Monetizing Ugc Vs Proprietary

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Video Panel Monetizing Ugc Vs Proprietary