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Why It Pays
             To Be
        #Likeable
@DaveKerpen, CEO, @LikeableMedia
    Author of @LikeableBook
   Slideshare.net/DaveKerpen
#Likeable
Listen first
        &
never stop listening

                       #Likeable
#Likeable
Responsiveness
    is NOT
    a choice
               #Likeable
#Likeable
#Likeable
#Likeable
Meaningful
engagement
 cannot be
mechanical
             #Likeable
#Likeable
“I’m sorry.”


               #Likeable
#Likeable
“Thank you.”


               #Likeable
#Likeable
10% Off   = Marketing

50% Off   = Value

100% Off = Loyal customers for life



                               #Likeable
#Likeable
Every brand has a story.
Tell yours.


                       #Likeable
#Likeable
Inspire
 customers to
share their stories


                      #Likeable
#Likeable
SURPRISE!
 & delight

             #Likeable
#Likeable
Social ads = perfect targeting



                          #Likeable
#Likeable
Don’t sell –compel


                 #Likeable
#Likeable
It’s just a
 cocktail
 party
              #Likeable
Feedback?
Grand Prize!
    @DaveKerpen
FB.com/LikeableMedia
  @LikeableMedia
 dave@likeable.com

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