1. Why It Pays To Be
Likeable
Wharton Club of New York
March 26, 2012
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook
Slideshare.net/DaveKerpen

2. Social Media Realities
• Social media is not free
• Social media will not bring you instant results
• Social media cannot make up for a bad product or service

3. 1. Listen First…

4. …And Never Stop Listening
• Listening should always be
50% of the conversation
• There’s a different between
listening and monitoring
• What’s the cost of not
listening?

5. 2. Way Beyond Women 25-54

6. 3. Think (And Act) Like Your Customer

7. 4. Compel Your Customers To Be Your First Fans

8. 5. Engage

9. 6. Respond Quickly To All Negative Comments

11. 7. Respond To Positive Comments Too
In Your Unique Brand Voice

12. 8. Be Authentic

13. 9. Be Honest & Transparent

14. 10. Create Engaging Content

15. 11. Provide Value
• Free value builds
trust, reputation, and sales
• Stay consistent
• 5% off is marketing,
50% off is value

16. 12. Every Brand Has A Story

17. 13. Inspire Customers To Share Their Stories

18. 14. Integrate Social Media Into Entire Experience

19. 15. Use Ads For Greater Impact

20. 16. Admit (And Leverage) Mistakes

21. 17. Surprise & Delight

22. 18. Don’t Sell—Compel Customers to Buy

23. If 18 Rules Are Too Difficult To Remember….
• Listen Up
• Be Transparent
• Respond To Everyone
• Just Be Likeable!

24. Thank You!
Feedback/Grand Prize
@DaveKerpen
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com
212-660-2458