SlideShare uma empresa Scribd logo

The Ethics Of Social Media PR

•Transferir como PPT, PDF•
•
Dave Fleet
Dave Fleet

Slides from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008

NegóciosTecnologia
1 de 19
The Ethics of Social Media PR Talk Is Cheap November 12, 2008
Rule #1: Use common sense Rule #2: Follow rule #1
IP
[object Object],[object Object],[object Object],[object Object]
Astroturfing
 
 
Ghost blogging
 
online persona
 
Wikipedia
 
 
WikiScanner.virgil.gr
 
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Questions?

Recomendados

The Ethics Of Social Media PR
The Ethics Of Social Media PRThe Ethics Of Social Media PR
The Ethics Of Social Media PRDave Fleet
 
Dark Arts for PBS Producers
Dark Arts for PBS ProducersDark Arts for PBS Producers
Dark Arts for PBS ProducersMatthew Thompson
 
Applikationsdrift: 10 punkter att tänka på vid outsourcing
Applikationsdrift: 10 punkter att tänka på vid outsourcingApplikationsdrift: 10 punkter att tänka på vid outsourcing
Applikationsdrift: 10 punkter att tänka på vid outsourcingIdenet
 
Mary Catherine Petrus
Mary Catherine PetrusMary Catherine Petrus
Mary Catherine PetrusMary Catherine Petrus
 
Twitter1
Twitter1Twitter1
Twitter1Carol Tovar
 
Dark arts preso
Dark arts presoDark arts preso
Dark arts presoMatthew Thompson
 
Social Media
Social MediaSocial Media
Social MediaJoel Florian
 
Social Media: managing the complexity
Social Media: managing the complexitySocial Media: managing the complexity
Social Media: managing the complexityNiccolo' Magnani
 

Recomendados

The Ethics Of Social Media PR
The Ethics Of Social Media PRThe Ethics Of Social Media PR
The Ethics Of Social Media PRDave Fleet
 
Dark Arts for PBS Producers
Dark Arts for PBS ProducersDark Arts for PBS Producers
Dark Arts for PBS ProducersMatthew Thompson
 
Applikationsdrift: 10 punkter att tänka på vid outsourcing
Applikationsdrift: 10 punkter att tänka på vid outsourcingApplikationsdrift: 10 punkter att tänka på vid outsourcing
Applikationsdrift: 10 punkter att tänka på vid outsourcingIdenet
 
Mary Catherine Petrus
Mary Catherine PetrusMary Catherine Petrus
Mary Catherine PetrusMary Catherine Petrus
 
Twitter1
Twitter1Twitter1
Twitter1Carol Tovar
 
Dark arts preso
Dark arts presoDark arts preso
Dark arts presoMatthew Thompson
 
Social Media
Social MediaSocial Media
Social MediaJoel Florian
 
Social Media: managing the complexity
Social Media: managing the complexitySocial Media: managing the complexity
Social Media: managing the complexityNiccolo' Magnani
 
The Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital ChannelsThe Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital ChannelsDave Fleet
 
The Power of Loyalty in Social Media
The Power of Loyalty in Social MediaThe Power of Loyalty in Social Media
The Power of Loyalty in Social MediaDave Fleet
 
From One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleFrom One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleDave Fleet
 
Six Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategySix Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategyDave Fleet
 
Strategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBookStrategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBookDave Fleet
 
Getting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and InfluencersGetting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
 
20 Social Media Business Trends in 2011
20 Social Media Business Trends in 201120 Social Media Business Trends in 2011
20 Social Media Business Trends in 2011Dave Fleet
 
Social Media Policies Ebook
Social Media Policies EbookSocial Media Policies Ebook
Social Media Policies EbookDave Fleet
 
Social Media Policies And Ethics
Social Media Policies And EthicsSocial Media Policies And Ethics
Social Media Policies And EthicsDave Fleet
 
PodCamp Toronto - Measuring Social Media
PodCamp Toronto - Measuring Social MediaPodCamp Toronto - Measuring Social Media
PodCamp Toronto - Measuring Social MediaDave Fleet
 
Edelman Trust Barometer 2008
Edelman Trust Barometer 2008Edelman Trust Barometer 2008
Edelman Trust Barometer 2008Dave Fleet
 
Ignite The Spark
Ignite The SparkIgnite The Spark
Ignite The SparkDave Fleet
 
Social Media in a Disaster
Social Media in a DisasterSocial Media in a Disaster
Social Media in a DisasterDave Fleet
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...Call girls in Goa, +91 9319373153 Escort Service in North Goa
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 

Mais conteúdo relacionado

Mais de Dave Fleet

The Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital ChannelsThe Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital ChannelsDave Fleet
 
The Power of Loyalty in Social Media
The Power of Loyalty in Social MediaThe Power of Loyalty in Social Media
The Power of Loyalty in Social MediaDave Fleet
 
From One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleFrom One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleDave Fleet
 
Six Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategySix Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategyDave Fleet
 
Strategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBookStrategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBookDave Fleet
 
Getting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and InfluencersGetting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
 
20 Social Media Business Trends in 2011
20 Social Media Business Trends in 201120 Social Media Business Trends in 2011
20 Social Media Business Trends in 2011Dave Fleet
 
Social Media Policies Ebook
Social Media Policies EbookSocial Media Policies Ebook
Social Media Policies EbookDave Fleet
 
Social Media Policies And Ethics
Social Media Policies And EthicsSocial Media Policies And Ethics
Social Media Policies And EthicsDave Fleet
 
PodCamp Toronto - Measuring Social Media
PodCamp Toronto - Measuring Social MediaPodCamp Toronto - Measuring Social Media
PodCamp Toronto - Measuring Social MediaDave Fleet
 
Edelman Trust Barometer 2008
Edelman Trust Barometer 2008Edelman Trust Barometer 2008
Edelman Trust Barometer 2008Dave Fleet
 
Ignite The Spark
Ignite The SparkIgnite The Spark
Ignite The SparkDave Fleet
 
Social Media in a Disaster
Social Media in a DisasterSocial Media in a Disaster
Social Media in a DisasterDave Fleet
 

Mais de Dave Fleet (13)

The Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital ChannelsThe Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital Channels
 
The Power of Loyalty in Social Media
The Power of Loyalty in Social MediaThe Power of Loyalty in Social Media
The Power of Loyalty in Social Media
 
From One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleFrom One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at Scale
 
Six Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategySix Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media Strategy
 
Strategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBookStrategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBook
 
Getting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and InfluencersGetting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and Influencers
 
20 Social Media Business Trends in 2011
20 Social Media Business Trends in 201120 Social Media Business Trends in 2011
20 Social Media Business Trends in 2011
 
Social Media Policies Ebook
Social Media Policies EbookSocial Media Policies Ebook
Social Media Policies Ebook
 
Social Media Policies And Ethics
Social Media Policies And EthicsSocial Media Policies And Ethics
Social Media Policies And Ethics
 
PodCamp Toronto - Measuring Social Media
PodCamp Toronto - Measuring Social MediaPodCamp Toronto - Measuring Social Media
PodCamp Toronto - Measuring Social Media
 
Edelman Trust Barometer 2008
Edelman Trust Barometer 2008Edelman Trust Barometer 2008
Edelman Trust Barometer 2008
 
Ignite The Spark
Ignite The SparkIgnite The Spark
Ignite The Spark
 
Social Media in a Disaster
Social Media in a DisasterSocial Media in a Disaster
Social Media in a Disaster
 

Último

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 

Último (20)

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 

The Ethics Of Social Media PR