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Slides from a presentation I did for PSF on 30/4/09.
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Why local authorities should be on Facebook
1.
Better engagement through Facebook How
local authorities can maintain an effective presence in social networks
2.
@davebriggs d@vebrig.gs www.davepress.net
3.
4.
5.
6.
Social networks 101
7.
Focus on Facebook
8.
9.
Something changed…
10.
11.
Why have a
presence?
12.
13.
Be where people
are
14.
What sort of
presence?
15.
a) as an
organisation b) projects and campaigns c) as individuals
16.
Types of presence
17.
Profiles
18.
T&Cs say only
for real people Not good for organisations Maybe for individual officers - perhaps dedicated ‘work’ profile
19.
Groups
20.
Best for causes
and campaigns Can message up to 5,000 members Minimal customisation
21.
Pages
22.
More appropriate for
orgs More flexible Indexed by Google Can message all ‘fans’ No limits on numbers
23.
Some numbers
24.
(thanks, Liz) http://bit.ly/lgfbdata
25.
As of January
2009, of 21 Council Facebook pages…
26.
Average of 28
‘fans’
27.
Highest was Barnet
with 199
28.
Though well done
Medway (97)
29.
Lowest was 2 (and
one of those was the person who set it up)
30.
Vocabulary is an
issue
31.
32.
Profiles are for
‘friends’ Groups are for ‘members’ Pages are for ‘fans’
33.
You really do
need to market these things (talk to Mr Canning about it)
34.
Other people will
be talking about your stuff and there is nothing you can do about it
35.
36.
2,051 members
37.
Actually, there is
something you can do…
38.
…listen
39.
Another way
40.
Applications
41.
42.
43.
If it’s good
enough for Gordon…
44.
45.
Much more flexibility No
emotional commitment First step towards widgetisation
46.
Summing up
47.
Simon’s wrong I’m right
48.
But please, think
about what you are doing and why you are doing it
49.
And tell people
what you are doing!
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