Presented at TwinCitiesTechPulse 2010, a presentation on how to integrate social media into your website effectively and strategically.

1. Social Media IntegrationPresenter: davemeyerCompany: bizzyweb TechPulse2010

2. First, a quick primer What is social media anyway? How to take advantage of “the new art of conversation”?

3. Listen first! Social media = “the greatest research tool ever created” Get to know your audience search.twitter.com Google Alerts Advanced search on LinkedIn

4. Effective business strategies Marketing < brand Build your reputation Solve problems Competitive Intelligence Find hot topics & trends No “marketing speak” Interactions speak louder than press releases Be real, and be helpful

5. LinkedIn 65 million users Perfect for Connecting Job Hunting Branding Corporate Users B2B marketing

6. Twitter “Microblogging” 140 characters or less 75 million accounts(25 million active) 35-49: largestage group 30 million tweetsper day

7. Facebook 500 million active users Fastest growinggroup: 35+ Company page:the new “website”

8. Power Uses Target potential customers Follow users who comment about you or your market Engage them – discuss, ask questions Announce members-only offers Highlight/invite to events Use your other resources Include your profiles on business cards, ads, postcards, etc.

9. Why Integrate? Do more with less input Engage your audience where they are (don’t make them come to you) Boost search engine results

10. Common Methods Widgets & Plugins Twitter Tweet your posts Special offers to followers Link to your profile Facebook Connect Share content Company pages: “Like” Live conversations/comments

11. Common Methods Badges Twitter Facebook LinkedIn ShareThis Sociable

12. Consolidation Posterous FriendFeed

13. Using WordPress “Blogging” pulls it all together Quick edits, easy posts It’s all about the plugins Widgets make it easy Frequent updates = more traffic

14. Tool suggestion: Tweet Deck

15. Tool suggestion: HootSuite

16. How to Measure “Followers ain’t everything” What to look for: Number of re-tweets Positive mentions of your brand Count customer interactions Actual actions, dollars or leads

17. Form a strategy Think about measurement, but focus on outcomes What do you want to accomplish? Be yourself Create a mix of content: 1/3 about you, 1/3 sharing ideas & articles, 1/3 conversation with others

18. How BizzyWeb can help Designing sites that use social media SEO/Marketing Blogs and startup sites eCommerce Helping clients integrate their social media Speaking/consulting on strategy

19. Thank you! dave.meyer@bizzyweb.com 612-293-9323 bizzyweb.com twitter.com/dave1meyer facebook.com/BizzyWeb linkedin.com/in/dave1meyer