Get a handle on what

1. Facebook
Dave Meyer
President, BizzyWeb LLC

2. Agenda
• About Us
• Facebook
– New Look & Feel
– Advanced tactics
• Q&A/Tech Support
2

3. What We Do
Web Design and Social Media Integration
SEO, Content Marketing, Pay Per Click Ads, Hosting
3

4. Social Media
4

5. 5

6. NEW Timeline View
• Fewer distractions
• Inspired by mobile
• Feeds for friends, music
& photos
• New Pages feed
• Larger images
• Banner across the top
• Integration with
– Foursquare
– Pinterest
– Instagram
6

7. Facebook Company Page
– Need a profile first
– Create page
– Invite/suggest to friends
– Set a custom landing page
– Share news and updates
with fans
7

8. Get a Facebook Page
• Set it up
– facebook.com/pages
• Grab the correct type
• Become your first “fan”
and promote to friends
• Market to others
– Get a Badge
– Add a “Like Box”
• When you hit 30 fans,
get a username
– facebook.com/username
8

9. Timeline Setup
• Go to your page
• Add the necessary elements
– Cover Photo
• 851 x 315
– Profile
• 180 x 180
– Tab images
• 111 x 74
• New design
coming soon
https://www.facebook.com/TimelineDimensions
9

10. Timeline setup continued
• Choose apps/tabs to highlight
– You get four on the top
– You can switch them around
when you have more than four
• Review Timeline
– Star to feature (makes a post wider)
– Click the Pencil to pin a post
to the top
– Delete or hide posts if necessary
– Add items to the timeline:
• When opened
• Significant events/etc.
10

11. Admin Panel
• Keep track of activity right from your page
• You can hide or show the admin panel at any time
• New: Build Audience/Help tabs/Notifications
• Messages
allow you
to interact
privately
with fans
11

12. Facebook Ads
• Easy to setup and manage
• Average Cost Per Click (CPC): $2.50
• Average cost per thousand impressions (CPM):
$1.07
• Great way to
research your
markets
• You can be
INCREDIBLY
narrow in your
targets.
12

13. Building Traffic and Likes
• Suggest to Friends
• Create quality
content
• Use social plugins
• Send an update
• Hold an event
13

14. Facebook Business Tactics
• Search/Listen
– Find examples, topics, targets
• Follow/Like
– Customers, prospects, referral partners
– Industry leaders, experts
• Create
– Content for your customers
• Engage
– Answer (and ask) questions
– Thank your fans
• Convert
– Send them to your site/give them something to do
14

15. Demo Time
15

16. Wrapping Up
16

17. Measure, Rinse, Repeat
• Know WHAT you’re doing
– Everything should link
to your central hub
• Track HOW you’re doing
– Are you moving the needle?
– Activity does not equal results
• Remind people where
they can find you
• Let your clients connect
where they spend their time
17

18. How BizzyWeb Can Help
• Optimized websites
for social content
• Social Media
• Content creation
and monitoring
• SEO/SEM
• Web hosting
• Speaking/consulting
on strategy
18

19. Join Us Every Wednesday!
• Buzz Builders Webinars
are FREE every Weds
from noon to 1 p.m.
• Go to BizzyWeb.com/BB
to register and watch
• Each week’s event is
posted to YouTube
• Ask questions, receive
free tech support and
learn about what’s new!
19

20. Request a Buzz Report!
BizzyWeb.com/Buzz
20