SlideShare uma empresa Scribd logo
1 de 9
Baixar para ler offline
Consider the “power” of a billboard that, DRIVES BY YOU
------------------------------------------------------------------------



!
Thank you for your interest in Coast 2 Coast Mobile Media.

    We offer the most reliable, professional, and cost-effective mobile

    advertising solution in the U.S.


    Our fleet of vehicles are readily available for your campaign. Anywhere! Anytime!
    For any size campaign in all U.S markets and all calendar events throughout the year.


    First, We can perform the demographic research for you; design a campaign
    specifically for your target market; and strategically promote your message.


    Second, Coast 2 Coast puts your business in front of thousands of buyers every day
    with a cutting edge marketing tool at an affordable rate.


    Third, Our clients are more than just “accounts”. We work with your company
    Or agency hand in hand to create a targeted campaign, guaranteeing that your
    company’s message will be seen in high traffic and targeted areas.
    Create custom routes and strategic stationary exposures so that you can take your
    advertisement where traditional billboards and media cannot. We provide a personal
    touch with knowledge and expertise of your geographic market.


    Ultimately, our goal is to get you the results you need with the
    service you expect at affordable prices.

                                            Contact Us:   Coast 2 Coast Mobile Media
        (6) Mobile Billboards Trucks                        1125 Peachtree St.
        (4) Scooter Billboards                              Atlanta, Ga. 30309

        (20) Street Team Members
        (8) Walking Billboards                             Phone: 770.873.7565
        (6) Interactive Video W. Billboards          Email: coast2coastdm@gmail.com
                                       Website:       www.coast2coastmobilemedia.com




!
Face to Face Marketing, At its Best…
Coast 2 Coast Mobile billboards go with the untapped flow of people - where they live,
shop, work and play. Mobile billboards are an effective advertising medium because of
their versatility and constant ability to find a receptive audience. With a massive
exterior sound system, nighttime illumination and a driver at your disposal. Our mobile
billboards are 100% interactive. Our drivers will gladly distribute product
samples, handout coupons or brochures and giveaway specialty items to
consumers when our mobile billboards are parked.

*Vibrant Mobile Billboards
Our large 13’ x 22’ mobile billboard fleet is a high impact, attention grabbing medium
that will attract thousands of new prospects to your products and services.

*Flexible Scheduling
Whether it's a one-day sporting event in Florida, a convention in Atlantic City or a
one-year run in Atlanta, we can accommodate all your needs.

*Maximize Visibility
Maybe you need to drive prospects to your grand opening and one truck will meet your
needs. Or perhaps you need several trucks cruising the city to steer customers to a
special event or promotion. We provide what works for you.

*GPS Tracking
We want you to be confident that the job will get done well. Check out the routes in
easy to read activity reports complete with maps. Pinpoint the location, speed,
direction, and status of vehicles enrolled in your advertising campaign. We can re-direct
our drivers at any time you wish to change target areas.

*Evening and Late night Advertising
All Coast 2 Coast Media trucks come equipped with illuminated signs. They are perfect
for evening and late night campaigns.

*Fast Turnaround
Coast 2 Coast can print, install and deliver a mobile billboard unit ready to market your
AD Campaign within a one week lead time.
                                                Sample   < Image of the GPS Tracking System >
“Truck side ads reach
consumers, in shopping
centers, on streets and in
their Neighborhoods. Truck
side ads heighten awareness
for advertisers in ways that
T.V., radio, newspaper,
magazine, and even
billboards can't.”
Source OAAA and Media Life.
!
Options
    Daily * Effective * Circulation (DEC) of mobile billboards can produce
    over 350,000 viewer impressions.

Target your market by region, zip code, highway, or special event.

Mobile Billboard Advertising is effective for all your needs:

Car Dealerships                      Movie releases          Spring Break
Parades                              Fairs                   Sports Marketing
Fundraisers                          Charity Events          Community Gatherings
Political Elections                  New Product Launch      Major Sporting Events
Special Events                       Conventions             Trade Shows
Concerts                             Festivals               Restaurant Grand Openings
Sales Events                         Going Out of Business   Product Demo
Taste Tests                          Product Comparisons     Product Sampling
Product Distribution                 Consumer Education      Movie In The Park
Recruitment Campaigns                Brand Awareness         New Construction

                      Media Comparison(*)
Medium                                      CPM
Newspaper (1/2 page, B&W):                  $24.75
Spot TV Ad (30 sec, prime                   $19.25
time):
Magazine (1/4 page 4 color)                 $13.00
Radio (30 sec, prime time):                 $8.95
Billboard (static):                         $5.60
C2C Mobile Billboards:                      $1.50

Source: OAAA – Outdoor Advertising Association
CPM : Cost Per Thousand Impressions



Traffic congestion is BAD NEWS for motorists,
                                      ITS GREAT NEWS FOR ADVERTISERS!
!
Photo Gallery




Studies show that 96% of the viewers of mobile outdoor advertisements say they
have more impact than a static billboard. American Trucking Association Study



!
Cost Effective Alternative:
We understand that “getting the most bang for your buck” is vital when developing an
advertising campaign. Coast 2 Coast Mobile Media offers a cost effective outdoor
advertising campaign per Impression. Consider the traditional competition’s costs as
recently reported by the Wall Street Journal:


Local TV:
A 30-second television commercial on a local station in a top 10 market ranges from
$4,000, generally during a movie, to $45,000 for time on one of the highest-rated
shows.


Network TV:
A 30-second spot in prime time ranges from $80,000 to $600,000 depending upon how
high a show is rated and the show’s genre. The average is $120,000 to $140,000.


Cable TV:
A 30-second spot in prime time runs between $5,000 and 8,000 depending on the
network.


Stationary Billboards:
To place several short-term ads from one to three months on the 14X48 signs along the
freeway ranges from $5,000 to $25,000 in top 10 markets.


Radio:
Commercials range from $550 to $2,500 for a 60-second spot, depending upon criteria
such as time of day and the program’s ratings.


Newspapers:
A full-page ad in the top 10 markets runs an estimated $920 per 1,000 circulation.


Direct mail:
(Junk Mail) The most common forms of direct mail include packages of coupons in
letter-sized envelops, which cost $55 to $200 per 1,000 delivered, and single-sheet
newspaper inserts like fliers, which cost between $65 and $240 per 1,000 circulation.


C2C Mobile Billboards:
(10hrs a day/50 hrs a week)
Can generate 50,000 to 80,000 impressions a day, it is a quick way to
increase local or regional awareness and a cost effective means to build market share.


!
Frequently Asked Questions:
1) Why should I use mobile advertising?

Mobile billboard trucks are a great medium to increase your company’s REACH and IMPACT.
C2C Mobile billboards are very unique and highly affordable compared to other forms of
advertising. The buying customer is also very mobile.
You must go out and put your company’s message in front of them.


    2) For what functions should mobile billboards be used?

They can be used for numerous reasons such as: creating a company image, branding a
corporate name or product, grand openings, new product launches, event advertising,
recruitment advertising, convention advertising, trade shows, secondary media to an
already established campaign, etc.


3) Why can’t I utilize my own company van to do mobile advertising?

Almost all companies have vehicles, but how many of those company vehicles are as large,
have high-resolution graphics, are illuminated at night and are actually out on the road for
8 hours per day. Our job is to drive to your target market and reach out to your prospective
customers. We do not use these vehicles as a mode of transportation.
They are used as tools to help you, help your business!

    4) Can I use your truck as a stationary billboard?

Yes, a mobile billboard is a great way to give outdoor exposure to that one day or weekend
long event. Provide the location point and we are sure that your attendees will take notice
of your message.

    5) What is the production lead-time for the vinyl billboards?

Once we receive your artwork, a proof is available within two days. Once it is signed-off by
you, it typically takes one week to receive your vinyl billboards. Rush orders can
sometimes be accommodated.

    6) How quickly can a billboard truck get out on the road?

If we already have your vinyl billboards produced, we can typically get them on the truck
and ready to go in less than three hours.

    7) Can we utilize two trucks for our advertising campaign?

Yes, you can have access to as many vehicles in our fleet as needed.
The vehicles should be booked in advance.

8) What are the dimensions of the mobile billboard’s advertising space?

The actual dimensions for the advertising space are 10’1”high X 22’9.5” wide.
This dimension is the same for each side of the vehicle.


!
9) Can we have different artwork produced for either side of the truck?

Yes, numerous companies place different messages on opposite sides of the vehicle.

10) Is there advertising space on the back of the truck?

Yes, a custom rear mounted 5’H x 3’W Lighted Scrolling Sign.
(10) different Ad availabilities.

11) What is a DMA and how do you determine this?

Designated Market Areas (DMA’s) are used to identify TV stations whose broadcast signals
reach a specific area and attract the most viewers. A DMA consists of all counties whose
largest viewing share is given to stations of that same market area.
Nielsen Media Research Study

    12) Can the truck run on roads with its advertising floodlights on?

We travel highways and side roads with our billboard flood lights on so that your message
will be seen even when the sun goes down.

13) What is GPS? (Global Positioning System)

When our trucks are out on the road, a satellite system is taking a picture of the location of
the truck every few minutes. The data is then recorded inside the truck and is later
downloaded to show our customers the exact route of the truck.

14) What is CPM? (Cost Per Thousand Impressions)

It is used in “marketing” as a benchmark to calculate the relative cost of an advertising
campaign or an ad message in a given medium. Rather than an absolute cost,
CPM estimates the cost per 1000 views of the ad.

15) Is there a way to include sound with the Ad Campaign?

Absolutely, our trucks are fully equipped with a massive A/V Entertainment System.
Allowing you to play a commercial or music, while your advertisement is on display
or in motion.

16) What is DEC?

The Daily Effective Circulation is the average number of persons 18+ potentially exposed to
an out of home advertising display.
-------------------------------------------------------------------------------------------------------

Benefits:   Your advertisement will penetrate the minds of commuters,
pedestrians and large crowds as they are captivated by the moving
message.

Flexibility: is the main advantage of this unique "mobile billboard." This
product can be used to achieve market saturation, or be skewed to reach a
specific demographic target. It can also be used geographically by providing
coverage in and around specific venues such as schools, sporting events and
conventions.
!
Artwork Submission Requirements
Adobe PhotoShop

All colors should be converted to CMYK.
Finished copy area is 10’ 1” (Height) and 22’ 9.5” (Width).
Images should be at a 1 inch = 1 foot scale, at 370dpi.
If possible keep all elements in layers for editing.

Adobe Illustrator


All colors should be converted to CMYK.
Finished copy area is 10’ 1” (Height) and 22’ 9.5” (Width).
For best results use 1 inch = 1 foot scale.
If you have placed art in your document, please make sure you supply the
necessary support files. Please make sure you Create Outlines to all type.

Macromedia FreeHand

All colors should be converted to CMYK.
Finished copy area is 10’ 1” (Height) and 22’ 9.5” (Width).
For best results use 1 inch = 1 foot scale.
If you have placed art in your document, please make sure you supply the
necessary support files. Please make sure you Create Outlines to all type.

Corel Draw

All colors should be converted to CMYK.
Finished copy area is 10’ 1” (Height) and 22’ 9.5” (Width).
For best results use 1 inch = 1 foot scale.
Convert all type to Curves, or include necessary fonts.

!

Mais conteúdo relacionado

Último

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 

Último (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 

Coast 2 Coast Mobile Media packet

  • 1. Consider the “power” of a billboard that, DRIVES BY YOU ------------------------------------------------------------------------ !
  • 2. Thank you for your interest in Coast 2 Coast Mobile Media. We offer the most reliable, professional, and cost-effective mobile advertising solution in the U.S. Our fleet of vehicles are readily available for your campaign. Anywhere! Anytime! For any size campaign in all U.S markets and all calendar events throughout the year. First, We can perform the demographic research for you; design a campaign specifically for your target market; and strategically promote your message. Second, Coast 2 Coast puts your business in front of thousands of buyers every day with a cutting edge marketing tool at an affordable rate. Third, Our clients are more than just “accounts”. We work with your company Or agency hand in hand to create a targeted campaign, guaranteeing that your company’s message will be seen in high traffic and targeted areas. Create custom routes and strategic stationary exposures so that you can take your advertisement where traditional billboards and media cannot. We provide a personal touch with knowledge and expertise of your geographic market. Ultimately, our goal is to get you the results you need with the service you expect at affordable prices. Contact Us: Coast 2 Coast Mobile Media  (6) Mobile Billboards Trucks 1125 Peachtree St.  (4) Scooter Billboards Atlanta, Ga. 30309  (20) Street Team Members  (8) Walking Billboards Phone: 770.873.7565  (6) Interactive Video W. Billboards Email: coast2coastdm@gmail.com Website: www.coast2coastmobilemedia.com !
  • 3. Face to Face Marketing, At its Best… Coast 2 Coast Mobile billboards go with the untapped flow of people - where they live, shop, work and play. Mobile billboards are an effective advertising medium because of their versatility and constant ability to find a receptive audience. With a massive exterior sound system, nighttime illumination and a driver at your disposal. Our mobile billboards are 100% interactive. Our drivers will gladly distribute product samples, handout coupons or brochures and giveaway specialty items to consumers when our mobile billboards are parked. *Vibrant Mobile Billboards Our large 13’ x 22’ mobile billboard fleet is a high impact, attention grabbing medium that will attract thousands of new prospects to your products and services. *Flexible Scheduling Whether it's a one-day sporting event in Florida, a convention in Atlantic City or a one-year run in Atlanta, we can accommodate all your needs. *Maximize Visibility Maybe you need to drive prospects to your grand opening and one truck will meet your needs. Or perhaps you need several trucks cruising the city to steer customers to a special event or promotion. We provide what works for you. *GPS Tracking We want you to be confident that the job will get done well. Check out the routes in easy to read activity reports complete with maps. Pinpoint the location, speed, direction, and status of vehicles enrolled in your advertising campaign. We can re-direct our drivers at any time you wish to change target areas. *Evening and Late night Advertising All Coast 2 Coast Media trucks come equipped with illuminated signs. They are perfect for evening and late night campaigns. *Fast Turnaround Coast 2 Coast can print, install and deliver a mobile billboard unit ready to market your AD Campaign within a one week lead time. Sample < Image of the GPS Tracking System > “Truck side ads reach consumers, in shopping centers, on streets and in their Neighborhoods. Truck side ads heighten awareness for advertisers in ways that T.V., radio, newspaper, magazine, and even billboards can't.” Source OAAA and Media Life. !
  • 4. Options Daily * Effective * Circulation (DEC) of mobile billboards can produce over 350,000 viewer impressions. Target your market by region, zip code, highway, or special event. Mobile Billboard Advertising is effective for all your needs: Car Dealerships Movie releases Spring Break Parades Fairs Sports Marketing Fundraisers Charity Events Community Gatherings Political Elections New Product Launch Major Sporting Events Special Events Conventions Trade Shows Concerts Festivals Restaurant Grand Openings Sales Events Going Out of Business Product Demo Taste Tests Product Comparisons Product Sampling Product Distribution Consumer Education Movie In The Park Recruitment Campaigns Brand Awareness New Construction Media Comparison(*) Medium CPM Newspaper (1/2 page, B&W): $24.75 Spot TV Ad (30 sec, prime $19.25 time): Magazine (1/4 page 4 color) $13.00 Radio (30 sec, prime time): $8.95 Billboard (static): $5.60 C2C Mobile Billboards: $1.50 Source: OAAA – Outdoor Advertising Association CPM : Cost Per Thousand Impressions Traffic congestion is BAD NEWS for motorists, ITS GREAT NEWS FOR ADVERTISERS! !
  • 5. Photo Gallery Studies show that 96% of the viewers of mobile outdoor advertisements say they have more impact than a static billboard. American Trucking Association Study !
  • 6. Cost Effective Alternative: We understand that “getting the most bang for your buck” is vital when developing an advertising campaign. Coast 2 Coast Mobile Media offers a cost effective outdoor advertising campaign per Impression. Consider the traditional competition’s costs as recently reported by the Wall Street Journal: Local TV: A 30-second television commercial on a local station in a top 10 market ranges from $4,000, generally during a movie, to $45,000 for time on one of the highest-rated shows. Network TV: A 30-second spot in prime time ranges from $80,000 to $600,000 depending upon how high a show is rated and the show’s genre. The average is $120,000 to $140,000. Cable TV: A 30-second spot in prime time runs between $5,000 and 8,000 depending on the network. Stationary Billboards: To place several short-term ads from one to three months on the 14X48 signs along the freeway ranges from $5,000 to $25,000 in top 10 markets. Radio: Commercials range from $550 to $2,500 for a 60-second spot, depending upon criteria such as time of day and the program’s ratings. Newspapers: A full-page ad in the top 10 markets runs an estimated $920 per 1,000 circulation. Direct mail: (Junk Mail) The most common forms of direct mail include packages of coupons in letter-sized envelops, which cost $55 to $200 per 1,000 delivered, and single-sheet newspaper inserts like fliers, which cost between $65 and $240 per 1,000 circulation. C2C Mobile Billboards: (10hrs a day/50 hrs a week) Can generate 50,000 to 80,000 impressions a day, it is a quick way to increase local or regional awareness and a cost effective means to build market share. !
  • 7. Frequently Asked Questions: 1) Why should I use mobile advertising? Mobile billboard trucks are a great medium to increase your company’s REACH and IMPACT. C2C Mobile billboards are very unique and highly affordable compared to other forms of advertising. The buying customer is also very mobile. You must go out and put your company’s message in front of them. 2) For what functions should mobile billboards be used? They can be used for numerous reasons such as: creating a company image, branding a corporate name or product, grand openings, new product launches, event advertising, recruitment advertising, convention advertising, trade shows, secondary media to an already established campaign, etc. 3) Why can’t I utilize my own company van to do mobile advertising? Almost all companies have vehicles, but how many of those company vehicles are as large, have high-resolution graphics, are illuminated at night and are actually out on the road for 8 hours per day. Our job is to drive to your target market and reach out to your prospective customers. We do not use these vehicles as a mode of transportation. They are used as tools to help you, help your business! 4) Can I use your truck as a stationary billboard? Yes, a mobile billboard is a great way to give outdoor exposure to that one day or weekend long event. Provide the location point and we are sure that your attendees will take notice of your message. 5) What is the production lead-time for the vinyl billboards? Once we receive your artwork, a proof is available within two days. Once it is signed-off by you, it typically takes one week to receive your vinyl billboards. Rush orders can sometimes be accommodated. 6) How quickly can a billboard truck get out on the road? If we already have your vinyl billboards produced, we can typically get them on the truck and ready to go in less than three hours. 7) Can we utilize two trucks for our advertising campaign? Yes, you can have access to as many vehicles in our fleet as needed. The vehicles should be booked in advance. 8) What are the dimensions of the mobile billboard’s advertising space? The actual dimensions for the advertising space are 10’1”high X 22’9.5” wide. This dimension is the same for each side of the vehicle. !
  • 8. 9) Can we have different artwork produced for either side of the truck? Yes, numerous companies place different messages on opposite sides of the vehicle. 10) Is there advertising space on the back of the truck? Yes, a custom rear mounted 5’H x 3’W Lighted Scrolling Sign. (10) different Ad availabilities. 11) What is a DMA and how do you determine this? Designated Market Areas (DMA’s) are used to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Nielsen Media Research Study 12) Can the truck run on roads with its advertising floodlights on? We travel highways and side roads with our billboard flood lights on so that your message will be seen even when the sun goes down. 13) What is GPS? (Global Positioning System) When our trucks are out on the road, a satellite system is taking a picture of the location of the truck every few minutes. The data is then recorded inside the truck and is later downloaded to show our customers the exact route of the truck. 14) What is CPM? (Cost Per Thousand Impressions) It is used in “marketing” as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad. 15) Is there a way to include sound with the Ad Campaign? Absolutely, our trucks are fully equipped with a massive A/V Entertainment System. Allowing you to play a commercial or music, while your advertisement is on display or in motion. 16) What is DEC? The Daily Effective Circulation is the average number of persons 18+ potentially exposed to an out of home advertising display. ------------------------------------------------------------------------------------------------------- Benefits: Your advertisement will penetrate the minds of commuters, pedestrians and large crowds as they are captivated by the moving message. Flexibility: is the main advantage of this unique "mobile billboard." This product can be used to achieve market saturation, or be skewed to reach a specific demographic target. It can also be used geographically by providing coverage in and around specific venues such as schools, sporting events and conventions. !
  • 9. Artwork Submission Requirements Adobe PhotoShop All colors should be converted to CMYK. Finished copy area is 10’ 1” (Height) and 22’ 9.5” (Width). Images should be at a 1 inch = 1 foot scale, at 370dpi. If possible keep all elements in layers for editing. Adobe Illustrator All colors should be converted to CMYK. Finished copy area is 10’ 1” (Height) and 22’ 9.5” (Width). For best results use 1 inch = 1 foot scale. If you have placed art in your document, please make sure you supply the necessary support files. Please make sure you Create Outlines to all type. Macromedia FreeHand All colors should be converted to CMYK. Finished copy area is 10’ 1” (Height) and 22’ 9.5” (Width). For best results use 1 inch = 1 foot scale. If you have placed art in your document, please make sure you supply the necessary support files. Please make sure you Create Outlines to all type. Corel Draw All colors should be converted to CMYK. Finished copy area is 10’ 1” (Height) and 22’ 9.5” (Width). For best results use 1 inch = 1 foot scale. Convert all type to Curves, or include necessary fonts. !