Citrix Event "From Data Centre to Delivery Centre" at Kensington Roof Gardens on 11th August 2009. 10:30 - 11:00 Transforming App Delivery

1. Transforming Application
Delivery
Alex Hill
Citrix Systems

2. Centralize, Virtualize, Optimize
Delivery Network Workflow Studio Dynamic Datacenter
XenDesktop XenApp XenServer
Monitor Optimize Secure Provision
NetScaler

3. One copy of each app
One desktop OS image
One image of each workload
One password & identity
One instance of data
One user experience

4. The Best Way to Virtualize and Deliver
All Windows Applications On-Demand

5. Typical Application Lifecycle Management
Deployment
• Test all server, client,
machine combinations
• Regression testing
• Software installation
End of Life Maintenance /Updates
• Software removal • Regression testing
• Clean-up • Software installation
Application Support
• Application conflict
• Help desk calls
• Trouble shoot at end-point

6. Application Virtualization
Application
Virtualization Virtualize
1. Eliminate app conflicts
Streaming 2. Eliminate regression
testing
Streaming
XenApp Centralize
Server 1. Install once
2. Secure app and
data
Presentation
Virtualization
Separate the App, User and Machine
• Virtual App – Hosted • Virtual App – Local
• Any device, any network • Offline use
• Use local resources

7. Application Lifecycle Savings with Delivery
On Demand Software Delivery
• No Regression testing
• No Software installation
End of life Maintenance/Updates
• No Software Un-install • No Regression testing
• No Post-removal cleanup • No Software installation
Application Support
• No Application conflict
• Application Re-set
• Reduced Help desk calls

8. Remote or local apps
Citrix
XenApp
Hosted or streamed
Windows apps
Laptops, Microsoft Terminal Services
desktop PCs,
mobile devices,
virtual desktops

9. • Reduces application management
costs by 50%
XenApp • Delivers applications instantly to
users anywhere
App virtualization • Improves data security and
for Windows eliminates data loss
• Enables users to be more mobile
and productive on any device

10. IT operational HW & SW Worker IT staff
costs costs downtime productivity
Gartner - August 4, 2008

11. XenApp – End-to-end Application Delivery System
Users Apps
Application Performance Security and Compliance Application Virtualization
Performance Monitoring • Branch Repeater • SmartAccess • Hosted and Streamed
• WANScaler Mobile Client •Single Sign-on Management
• Smart Auditor
EasyCall Scalability
High Availability

12. TCO Comparison: Desktop PCs vs. SBC
Costs are per user per year
Source: Gartner (August 2008)

13. XenApp Delivers
50% lower TCO
Source: Gartner (August 2008)

14. Are All Your Users the Same??

15. What does your user base look like?
30% 55% 15%
Task Workers Office Workers Mobile Workers

16. Task Workers – Keep It Simple
Standardized work environment
Fast startup / low support
Data security
Compliance control
Task Workers (30%)
Delivering shared desktops w/ apps
Thin client
XenApp

17. Mobile Workers – Flexible Portability
Frequent travel and offline work
Unmanaged/low-managed devices
PC upgrade, move, refresh
Mobile Workers (15%)
Delivering apps into an installed desktop OS
Laptop
XenApp

18. Office Workers – Pristine, Yet Personalized
Office day extension
Inter / intra office roaming
Infrequent travel
PC upgrade, move, refresh
Office Workers (55%)
Delivering virtual desktops with apps
Deliver apps into VMs
Desktop Appliance, XenApp for
Repurposed PC XenDesktop Virtual Desktops

19. XenApp Product Line
Platinum Offers a strategic end-to-end application delivery system that
Edition virtualizes all Windows applications
Enterprise Delivers a wide variety of mission-critical Windows applications
Edition
Advanced Provides server-side application virtualization capabilities
Edition
Citrix XenApp
Fundamenta Provides a turnkey solution for small and mid-size businesses
ls with limited IT resources to deliver secure, remote access

20. Why Should IT Act Now?
Reduce application management costs by up to 50%
Best way to address business climate / economic conditions
− Virtual Workplace
− Green IT
− Work from Home
− Business continuity
Flexibility and agility to respond to business needs
Most secure way to deliver all Windows applications
Ability to support the broadest range of users and devices
while maintaining control