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A new alternative for
server virtualisation
Alex Hill
Citrix Systems
Centralize, Virtualize, Optimize



     Delivery Network                      Workflow Studio               Dynamic Datacenter

                              XenDesktop      XenApp         XenServer

Monitor   Optimize   Secure                                                   Provision
                                              NetScaler
One copy of each app
One desktop OS image
One image of each workload
One password & identity
One instance of data
One user experience
Open, simple, powerful server virtualization.
Operating Expense Outstripping
    New Investments



                      Most of housing serversspend $0.50 for
                      Cost organizations will is approximately:
                      $8 •spent per maintenance for $1 spent in
                                  in sq. ft. or
                           $1,000
                      power and cooling for every $1 in servers
                      new$2,400 per server or
                         • infrastructure
                      •$29B to be spent on power and cooling
                          • $40,000 per rack




Source: John Humphries, IDC (2007)
Servers: Cost of Ownership
 Spending                                                                                        Installed Base
 (US$B)                                                                                          (M Units)
    $300                                                                                                     50
                                                                                                            45
   $250                 New Server Spending
                                                                                                            40
                        Power and Cooling
                                                                                                            35
   $200                 Cost of Management and Admin
                                                                                                            30
   $150                                                                                                     25
                                                                                                            20
   $100
                                                                                                            15
                                                                                                            10
     $50
                                                                                                            5
      $0                                                                                                    0




                                                                                      08

                                                                                            09

                                                                                                    10
                   97

                          98

                                99

                                      00

                                            01

                                                  02

                                                        03

                                                              04

                                                                    05

                                                                          06

                                                                                07
             96




                                                                                                           Source: IDC




                                                                                     20

                                                                                           20

                                                                                                  20
                  19

                        19

                               19

                                     20

                                           20

                                                 20

                                                       20

                                                             20

                                                                   20

                                                                         20

                                                                               20
            19
Why Virtualize?

Server or data center consolidation
  Average physical servers utilized only <15%
  More efficient use of physical assets
  Promotes greater centralization and security
  Reduced capital and operating costs
  “Green Computing” – less power / cooling

Flexibility - Allow IT agility
  Dynamically respond to business needs
  Virtual workloads are mobile and easy to create and manage

Business Continuity
  Improve application availability
  Key part of disaster recovery strategy
Citrix XenServer…Now Free                                                                 Similar 
                                                                                       functionality 
A free hypervisor alone is not a solution                                                in other 
                                                                                      products $5k+ 
        Features include at no cost      Citrix XenServer   VMware ESXi                 per   server
  Bare Metal Hypervisor                       64‐bit           32‐bit
  Max virtual CPUs                              8                4
  Windows® and Linux guests
  Unlimited servers, VMs, memory                                          Bare Metal Hypervisor
  P2V &V2V conversion
  Shared SAN and NAS Storage
  Centralized multi‐server management
  Resilient distributed management 
  architecture
  Live motion                                                             Multi‐Server Management
  Shared VM template library
  Centralized configuration management
  Virtual infrastructure patch 
                                                                          XenMotion
  management
  Intelligent initial VM placement
  Intelligent Server maintenance mode
                                                                          And Much More….
  Fine‐grained CPU resource controls
  How‐swappable disks and NICs
Enterprise Reliability



• Live Migration / Motion
• Dynamic Resource
  Pooling
• Automated Host Level HA
• Fault Tolerance
• Storage support for DR
• Distributed management
Dynamic Workload Streaming (Provisioning)

    Silo One


                                                 A



                 Provisioning Server
                 (streaming service)
                                                 B
    Silo Two

                                       Network
                                       storage   C




    Silo Three
Dynamic Workload Streaming (Provisioning)

Silo One


                                                     A



                     Provisioning Server
                     (streaming service)
                                                     B
Silo Two

                                           Network
                                           storage   C




Silo Three




                                                         12
Dynamic Workload Streaming (Provisioning)
Virtual or Physical Servers


Silo One


                                                                     A



                                     Provisioning Server
                                     (streaming service)
                                                                     B
Silo Two

                                                           Network
                                                           storage   C




Silo Three
Storage Comparison

Without XenServer Provisioning         With XenServer Provisioning
  • Single image for every machine       • Single OS image to store & maintain
  • Machines managed individually        • Apps not installed; stored as single image,
  • Same problems, in a new location       delivered on demand and maintained centrally
                                         • Managed profiles



               1:1



  Hypervisor         Network Storage        Xen, Hyper-V, VM            Network Storage
XenConvert – P2V Conversions
What is it?
  Feature of XenServer 5
  Stand-alone Wizard Interface
  Enables the conversion of a physical server
    or desktop workload into a virtual machine
    (VM)

What formats does it support?
  Conversion to a XenServer ready VM (XVA)       XenServer
    which can be imported into XenCenter
  Conversion to a Microsoft Virtual Hard Drive
    VM (VHD)
And many additional enterprise features…
  Workflow Studio-enabled
                                                                        Auto backup of VM metadata
     Oracle DB certified hypervisor               NetApp SR driver                                        Workflow templates

Automated High Availability to protect against host failures
                                                                        XenConvert P2V                          SLES 10 x64 support
                                                                               Role-based admin for streaming
                      Increasednumberofsupportedhosts per pool                                          Oracle Apps certified hypervisor
                                                                                      Latest Xen 3.x hypervisor
          Host networking config via XenCenter
NIC bonding      SLES 9 SP4 support
                                                                                        Windows Server 2008 support 32 & 64-bit (incl. streaming)

                                                                                    Bulletproof Reliability
  New Guest /HV Support
                                                                                        Sorting, searching, grouping, tagging in XenCenter
        Snapshots for advanced storage arrays
                                                                                            XenConvert P2V        Intuitive XenCenter UI
  Near bare-metal performance                                                              Search and Tag Virtual Machines
                 Persistent performance data / trending                                               Increasednumberofsupportedhosts per pool
       FT upgradable            Alerting for key runtime events                   Business Continuity
   Automated High Availability to protect against host failures                     Windows PV drivers for max performance
  MSFT certified hypervisor           I/O multi-path support            IncreasednumberofsupportedhostphysicalNICs       10 to Xen installation

          Dell EqualLogic SR driverFC                       + iSCSI SAN Support SR creation via XenCenter
                                                                              FC
    Multi-site Disaster Recovery enablement                        QLogic / Emulex 8Gb FC HBA support

      Xen SDK                     Auto VM placement and load balancing        XenAPI             Full 32 and 64-bit RHEL support
Optimized for XenApp
                   XenServer


                    73%
                   more
                    users

Other Guys
Reducing XenApp Server Count

Solution: Virtualise the server with Citrix® XenServer™
     3-4 times more users per (host) server


    Before: 100 users                             After: 300+ users


                                          16 GB RAM
     Physical Server                      Two Quad-core processors
     4 GB RAM                             4 XenApp Virtual Machines
     Two processors                       (4 GB RAM, 2 Virtual CPUs for each)
Beating the Competition




                     At least 30% Less
                                         At least 40% Less
nominees are running on XenServer



Tesco, the world's third largest retailer, has embraced virtualization to enable the company to drive
  growth and expansion in new geographies while increasing operational efficiency. By virtualizing
  its servers to boost performance, Tesco nearly quadrupled the speed of store transactions while
  cutting power consumption, overhead and carbon emissions and simplifying IT management.

Virtualizing 1,500 physical servers on XenServer, including 80 XenApp servers
Aiming for a conservative 10:1 consolidation
Hitting 70% CPU utilization (up from 6%)
Reducing carbon emissions by 20% (leveraging corporate "greening" budget)
Citrix Essentials for XenServer and Hyper-V
Advanced automation and management for the virtual datacenter



                                 Citrix Essentials
                                 • Simplifies lab and stage management
                                 • Delivers server workloads on-demand
                                 • Enables advanced storage features
                                 • Automatically recovers from server and VM failures



                                  XenServer Virtualization Infrastructure
                                  • Centralized management
                                  • Fast bare metal performance
                                  • Windows and Linux support
                                  • Broad open standards support


                                                                        21
Citrix Essentials for XenServer
 Server farm scaling                Enterprise storage architectures
 • Terminal services/XenApp         • Native storage service enablement
 • VDI/XenDesktop                   • FC SANs and iSCSI
 • Web servers
                                                Advanced storage 
          Dynamic provisioning              integration (StorageLink)
               services



 Pre‐production                      Datacenter automation
 environments                        • Automated disaster recovery
 • Development and Test labs         • Workload balancing
 • Integration and UAT workflow
 •Stage/Pre‐producstion                       Workflow orchestration 
             Automated lifecycle                 & management
                management
Burton Group says XenServer is Enterprise-
Production Ready

• Citrix XenServer & VMware and are the only platforms to
  achieve this distinction from Burton Group
 • Meets 100% of Burton Groups required features
Citrix XenServer

XenServer – Enterprise Class, Cloud Proven, Free
  The best platform for server, desktop and application virtualization
  Enterprise ready Server Virtualisation

Citrix Essentials for XenServer
  Advanced virtualization management and automation
  Centralized management and process control of lab and staging environments
  Integration with existing storage solutions and tools
  Intelligent placement of new and existing workloads
Citrix - Alternative For Server Virtualistion

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Citrix - Alternative For Server Virtualistion

  • 1. A new alternative for server virtualisation Alex Hill Citrix Systems
  • 2. Centralize, Virtualize, Optimize Delivery Network Workflow Studio Dynamic Datacenter XenDesktop XenApp XenServer Monitor Optimize Secure Provision NetScaler
  • 3. One copy of each app One desktop OS image One image of each workload One password & identity One instance of data One user experience
  • 4. Open, simple, powerful server virtualization.
  • 5. Operating Expense Outstripping New Investments Most of housing serversspend $0.50 for Cost organizations will is approximately: $8 •spent per maintenance for $1 spent in in sq. ft. or $1,000 power and cooling for every $1 in servers new$2,400 per server or • infrastructure •$29B to be spent on power and cooling • $40,000 per rack Source: John Humphries, IDC (2007)
  • 6. Servers: Cost of Ownership Spending Installed Base (US$B) (M Units) $300 50 45 $250 New Server Spending 40 Power and Cooling 35 $200 Cost of Management and Admin 30 $150 25 20 $100 15 10 $50 5 $0 0 08 09 10 97 98 99 00 01 02 03 04 05 06 07 96 Source: IDC 20 20 20 19 19 19 20 20 20 20 20 20 20 20 19
  • 7. Why Virtualize? Server or data center consolidation Average physical servers utilized only <15% More efficient use of physical assets Promotes greater centralization and security Reduced capital and operating costs “Green Computing” – less power / cooling Flexibility - Allow IT agility Dynamically respond to business needs Virtual workloads are mobile and easy to create and manage Business Continuity Improve application availability Key part of disaster recovery strategy
  • 8. Citrix XenServer…Now Free Similar  functionality  A free hypervisor alone is not a solution in other  products $5k+  Features include at no cost Citrix XenServer VMware ESXi per   server Bare Metal Hypervisor 64‐bit 32‐bit Max virtual CPUs 8 4 Windows® and Linux guests Unlimited servers, VMs, memory Bare Metal Hypervisor P2V &V2V conversion Shared SAN and NAS Storage Centralized multi‐server management Resilient distributed management  architecture Live motion Multi‐Server Management Shared VM template library Centralized configuration management Virtual infrastructure patch  XenMotion management Intelligent initial VM placement Intelligent Server maintenance mode And Much More…. Fine‐grained CPU resource controls How‐swappable disks and NICs
  • 9. Enterprise Reliability • Live Migration / Motion • Dynamic Resource Pooling • Automated Host Level HA • Fault Tolerance • Storage support for DR • Distributed management
  • 10. Dynamic Workload Streaming (Provisioning) Silo One A Provisioning Server (streaming service) B Silo Two Network storage C Silo Three
  • 11. Dynamic Workload Streaming (Provisioning) Silo One A Provisioning Server (streaming service) B Silo Two Network storage C Silo Three 12
  • 12. Dynamic Workload Streaming (Provisioning) Virtual or Physical Servers Silo One A Provisioning Server (streaming service) B Silo Two Network storage C Silo Three
  • 13. Storage Comparison Without XenServer Provisioning With XenServer Provisioning • Single image for every machine • Single OS image to store & maintain • Machines managed individually • Apps not installed; stored as single image, • Same problems, in a new location delivered on demand and maintained centrally • Managed profiles 1:1 Hypervisor Network Storage Xen, Hyper-V, VM Network Storage
  • 14. XenConvert – P2V Conversions What is it? Feature of XenServer 5 Stand-alone Wizard Interface Enables the conversion of a physical server or desktop workload into a virtual machine (VM) What formats does it support? Conversion to a XenServer ready VM (XVA) XenServer which can be imported into XenCenter Conversion to a Microsoft Virtual Hard Drive VM (VHD)
  • 15. And many additional enterprise features… Workflow Studio-enabled Auto backup of VM metadata Oracle DB certified hypervisor NetApp SR driver Workflow templates Automated High Availability to protect against host failures XenConvert P2V SLES 10 x64 support Role-based admin for streaming Increasednumberofsupportedhosts per pool Oracle Apps certified hypervisor Latest Xen 3.x hypervisor Host networking config via XenCenter NIC bonding SLES 9 SP4 support Windows Server 2008 support 32 & 64-bit (incl. streaming) Bulletproof Reliability New Guest /HV Support Sorting, searching, grouping, tagging in XenCenter Snapshots for advanced storage arrays XenConvert P2V Intuitive XenCenter UI Near bare-metal performance Search and Tag Virtual Machines Persistent performance data / trending Increasednumberofsupportedhosts per pool FT upgradable Alerting for key runtime events Business Continuity Automated High Availability to protect against host failures Windows PV drivers for max performance MSFT certified hypervisor I/O multi-path support IncreasednumberofsupportedhostphysicalNICs 10 to Xen installation Dell EqualLogic SR driverFC + iSCSI SAN Support SR creation via XenCenter FC Multi-site Disaster Recovery enablement QLogic / Emulex 8Gb FC HBA support Xen SDK Auto VM placement and load balancing XenAPI Full 32 and 64-bit RHEL support
  • 16. Optimized for XenApp XenServer 73% more users Other Guys
  • 17. Reducing XenApp Server Count Solution: Virtualise the server with Citrix® XenServer™ 3-4 times more users per (host) server Before: 100 users After: 300+ users 16 GB RAM Physical Server Two Quad-core processors 4 GB RAM 4 XenApp Virtual Machines Two processors (4 GB RAM, 2 Virtual CPUs for each)
  • 18. Beating the Competition At least 30% Less At least 40% Less
  • 19. nominees are running on XenServer Tesco, the world's third largest retailer, has embraced virtualization to enable the company to drive growth and expansion in new geographies while increasing operational efficiency. By virtualizing its servers to boost performance, Tesco nearly quadrupled the speed of store transactions while cutting power consumption, overhead and carbon emissions and simplifying IT management. Virtualizing 1,500 physical servers on XenServer, including 80 XenApp servers Aiming for a conservative 10:1 consolidation Hitting 70% CPU utilization (up from 6%) Reducing carbon emissions by 20% (leveraging corporate "greening" budget)
  • 20. Citrix Essentials for XenServer and Hyper-V Advanced automation and management for the virtual datacenter Citrix Essentials • Simplifies lab and stage management • Delivers server workloads on-demand • Enables advanced storage features • Automatically recovers from server and VM failures XenServer Virtualization Infrastructure • Centralized management • Fast bare metal performance • Windows and Linux support • Broad open standards support 21
  • 21. Citrix Essentials for XenServer Server farm scaling Enterprise storage architectures • Terminal services/XenApp • Native storage service enablement • VDI/XenDesktop • FC SANs and iSCSI • Web servers Advanced storage  Dynamic provisioning  integration (StorageLink) services Pre‐production  Datacenter automation environments • Automated disaster recovery • Development and Test labs • Workload balancing • Integration and UAT workflow •Stage/Pre‐producstion Workflow orchestration  Automated lifecycle  & management management
  • 22. Burton Group says XenServer is Enterprise- Production Ready • Citrix XenServer & VMware and are the only platforms to achieve this distinction from Burton Group • Meets 100% of Burton Groups required features
  • 23. Citrix XenServer XenServer – Enterprise Class, Cloud Proven, Free The best platform for server, desktop and application virtualization Enterprise ready Server Virtualisation Citrix Essentials for XenServer Advanced virtualization management and automation Centralized management and process control of lab and staging environments Integration with existing storage solutions and tools Intelligent placement of new and existing workloads