1. A Life In The Day Of:
Getting Personal: David Walker
Title: Principal Consultant
Data Management & Warehousing
Responsibilities: Strategy, Architecture and Team
Leadership in large data warehouse
projects
Staff size: Depends on projects etc but between 1 and 20 normally
Previous jobs: Technical Leader (Databases), Sequent Computer Systems
Head of Customer Services, EMIS
Computer Resources Manager, BCFE
Education: Degree in Maths and some other bits of paper
Claims to fame:
I once did the traffic news for a San Francisco radio station. I went down to do a helicopter
sight seeing trip and the guy also did the traffic news and thought it would be fun to have
“a British person do it with his English accent”
For a laugh:
Sherlock Holmes and Dr Watson are going camping. They pitch their tent under the stars
and go to sleep. Sometime in the middle of the night Holmes wakes Watson up.
"Watson, look up at the stars, and tell me what you deduce."
Watson says, "I see millions of stars, and if there are millions of stars, and if even a few of
those have planets, it’s quite likely there are some planets like Earth, and if there are a few
planets like Earth out there, there might also be life."
Holmes replied: "Watson, you idiot, somebody stole our tent!"
How the devil are you?
Well, my shoulder is a bit stiff, and I had a nasty cough last week, and there’s this nail on
my big toe, and … Oh I’m fine thanks.

2. Currently, what's giving you a buzz?
Wasps – my son and I are big fans of London Wasps rugby team.
On the work front delivery is, and always has been, the biggest buzz going for me – being
in a project that is actually achieving what it sets out to do and being at the heart of it is
great, long hours and late nights are just forgotten when you are succeeding especially if
the project is doing something interesting and/or worthwhile.
In technology I am looking at what column storage databases and data warehouse
appliances will deliver to businesses over the next three years and if they can disrupt the
existing technologies.
What challenges are you currently facing?
Data Warehousing projects often are difficult to justify based on the initial cost and yet at
the same time the business wants faster, more accurate data. The challenge is therefore to
reduce cost and yet increase benefit.
There are also a large number of quick wins offered to businesses that really either cost too
much or lock the business in to a vendor – these are difficult to compete with when you feel
you have a better long term solution for the client.
What projects top your priority list for 2008?
Company projects include producing more high quality white papers, so many produced
these days are empty advertorials but when I take the time to write I want it to convey
something of value.
Client projects will, I am sure, be focused around driving more information and less data
from systems and getting better value from their data warehouses. This will include faster,
higher quality data and re-hosting to new platforms
What really rattles your cage?
Technology for technology sake – My mother constantly feels the need to get a
video/DVD/camcorder/computer for which she has no use, then after six months on the
shelf I get a phone call that starts ‘I’ve got a … and I can’t get it to work.’
I’ve had the same conversation with clients who have bought software or hardware but
failed to find a true use for it and eventually call needing help either to commission or de-
commission it – in either case it is a waste of time and money.
What initiatives have added real value to our lives?
Two areas strike me as important, the first is social justice, things that help people get on
the bottom rung of the ladder but not handouts – give a man a fish and you feed him for a
day, give him a rod and you feed him for a life time type stuff.
The second area is communications – as the cost of communication has dropped we have
had the opportunity to understand others better, it has however often been a wasted
opportunity.

3. If you could travel back in time what technology would you drown at birth?
Why?
Microsoft Visual Basic. It was an innovative product that made it really easy for anyone to
start programming and that was the problem. Suddenly everyone was a programmer and
this led to a rapid demise in the quality of programming, a loss of good design,
abandonment of change management and the birth of the script bunnies who have created
so many of the viruses that are around.
What's the next big thing?
In the technology market in general it will be some change in the way in which media
(music, books, movies) etc is handled. The current status quo of copyright, DRM etc. is not
sustainable and people want more media for less cost so will work to break protection
where it exists. In the data warehousing space it will be a boom in appliances and the
rationalisation of tool vendors that will most change the market
Who do you most admire?
My wife; she puts up with me coming and going around the world for work whilst keeping
the kids on the level. Cooks for unexpectedly large groups at the drop of a hat and still has
a sense of humour after fifteen years of marriage.
Outside of work, what do you get up to?
I coach and play rugby and as a family we also go to the theatre a lot. We spend as much
time as we can at our house in Dorset. I also enjoy travelling, reading and listening to
music. My nerd factor comes from my stamp collection which I find incredibly therapeutic
just sifting and sorting stuff without any responsibilities.
Who's invited to your dinner party?
My family and friends – celebrity is over-rated. If I did have to pick from the famous then
Richard Feynmann (Physist) , Umberto Eco (Author and Professor of Semiotics), Bernard
Knight (Pathologist, but dead funny!)
What's the worst job you've ever had?
I worked for a small company immediately after leaving Sequent. It only lasted a few weeks
because the owner was one of the most dishonest people I have ever met – he misled me
about the company product, company turnover, sales pipeline, and just about everything
else – but even then I am more disappointed with myself for believing him.
Aside from your house, what's the most expensive thing you've ever bought?
I once spent £2,000 on a pair of 1920 Egyptian Revival enamelled cufflinks. They have
Cleopatra’s head at one end and Cleopatra’s needle at the other. I bid for them in auction
against one of the TV newsreaders and Vanessa Feltz and got a bit carried away – but I
won!
What item can you not live without?
My mobile, running a small business you need to be in contact and able to read e-mail etc
wherever you are. I don’t like it but I can’t live without it whilst I do this job!

4. Shipwrecked on the proverbial desert island, what are you reading, what are you
listening to and what are you watching?
Umberto Eco – The Name Of The Rose, Gershwin – Rhapsody in Blue, Michael Caine – The
Italian Job