Enviar pesquisa
Carregar
SunCorp Campaign Measurement
•
1 gostou
•
612 visualizações
Datalicious
Seguir
The presentation discusses the concepts and principles on digital campaign measurement.
Leia menos
Leia mais
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 49
Baixar agora
Baixar para ler offline
Recomendados
Digital Measurement - How to Evaluate, Track and Measure Marketing Performance
Digital Measurement - How to Evaluate, Track and Measure Marketing Performance
Datalicious
CommBank Analytics
CommBank Analytics
Datalicious
Macquarie ADMA Campaign Measurement
Macquarie ADMA Campaign Measurement
Datalicious
Ad Tech Campaign Measurement
Ad Tech Campaign Measurement
Datalicious
Smart Marketing
Smart Marketing
Datalicious
ADMA Macquarie Campaign Measurement
ADMA Macquarie Campaign Measurement
Datalicious
ANZ Analytics
ANZ Analytics
Datalicious
P&O Analytics
P&O Analytics
Datalicious
Recomendados
Digital Measurement - How to Evaluate, Track and Measure Marketing Performance
Digital Measurement - How to Evaluate, Track and Measure Marketing Performance
Datalicious
CommBank Analytics
CommBank Analytics
Datalicious
Macquarie ADMA Campaign Measurement
Macquarie ADMA Campaign Measurement
Datalicious
Ad Tech Campaign Measurement
Ad Tech Campaign Measurement
Datalicious
Smart Marketing
Smart Marketing
Datalicious
ADMA Macquarie Campaign Measurement
ADMA Macquarie Campaign Measurement
Datalicious
ANZ Analytics
ANZ Analytics
Datalicious
P&O Analytics
P&O Analytics
Datalicious
Digi-Tech Marketing Data Strategy
Digi-Tech Marketing Data Strategy
Datalicious
2012 06 hortonworks paris hug
2012 06 hortonworks paris hug
Modern Data Stack France
Data Driven Marketing - Advanced Analytics and Targeting
Data Driven Marketing - Advanced Analytics and Targeting
Datalicious
Big Data Challenges
Big Data Challenges
Datalicious
First Click Media Attribution
First Click Media Attribution
Datalicious
Data Driven Marketing
Data Driven Marketing
Datalicious
Cloud-Based E-Invoicing
Cloud-Based E-Invoicing
Sebastian Vitzthum
Hp -DA-15dec2011
Hp -DA-15dec2011
Agora Group
Real time personalization in 5 steps
Real time personalization in 5 steps
Tony Spelkens
Westfield Shopper Data
Westfield Shopper Data
Datalicious
Information Worker
Information Worker
Zernike College
Office of the CIO Trends 2010
Office of the CIO Trends 2010
gueste25c51c
B13 Driving Business Intelligence
B13 Driving Business Intelligence
JohnRobson
Webinar: Scaling MongoDB through Sharding - A Case Study with CIGNEX Datamatics
Webinar: Scaling MongoDB through Sharding - A Case Study with CIGNEX Datamatics
MongoDB
Sql2008 R2 Dw (Phua Chiu Kiang)
Sql2008 R2 Dw (Phua Chiu Kiang)
guest65fb79
Coveo Search - Product Overview
Coveo Search - Product Overview
Amplexor
Tera stream for datastreams
Tera stream for datastreams
치민 최
SAP BOBJ Architectural Options
SAP BOBJ Architectural Options
dcd2z
IBM Watson vs. Your Data Center
IBM Watson vs. Your Data Center
Herb Hernandez
The CWAY Miami - Measuring your marketing part 2
The CWAY Miami - Measuring your marketing part 2
Championsway
Insight Gathering
Insight Gathering
Daggerfin
Facebook Measurement Fundamentals
Facebook Measurement Fundamentals
Tim Wilson
Mais conteúdo relacionado
Mais procurados
Digi-Tech Marketing Data Strategy
Digi-Tech Marketing Data Strategy
Datalicious
2012 06 hortonworks paris hug
2012 06 hortonworks paris hug
Modern Data Stack France
Data Driven Marketing - Advanced Analytics and Targeting
Data Driven Marketing - Advanced Analytics and Targeting
Datalicious
Big Data Challenges
Big Data Challenges
Datalicious
First Click Media Attribution
First Click Media Attribution
Datalicious
Data Driven Marketing
Data Driven Marketing
Datalicious
Cloud-Based E-Invoicing
Cloud-Based E-Invoicing
Sebastian Vitzthum
Hp -DA-15dec2011
Hp -DA-15dec2011
Agora Group
Real time personalization in 5 steps
Real time personalization in 5 steps
Tony Spelkens
Westfield Shopper Data
Westfield Shopper Data
Datalicious
Information Worker
Information Worker
Zernike College
Office of the CIO Trends 2010
Office of the CIO Trends 2010
gueste25c51c
B13 Driving Business Intelligence
B13 Driving Business Intelligence
JohnRobson
Webinar: Scaling MongoDB through Sharding - A Case Study with CIGNEX Datamatics
Webinar: Scaling MongoDB through Sharding - A Case Study with CIGNEX Datamatics
MongoDB
Sql2008 R2 Dw (Phua Chiu Kiang)
Sql2008 R2 Dw (Phua Chiu Kiang)
guest65fb79
Coveo Search - Product Overview
Coveo Search - Product Overview
Amplexor
Tera stream for datastreams
Tera stream for datastreams
치민 최
SAP BOBJ Architectural Options
SAP BOBJ Architectural Options
dcd2z
IBM Watson vs. Your Data Center
IBM Watson vs. Your Data Center
Herb Hernandez
Mais procurados
(19)
Digi-Tech Marketing Data Strategy
Digi-Tech Marketing Data Strategy
2012 06 hortonworks paris hug
2012 06 hortonworks paris hug
Data Driven Marketing - Advanced Analytics and Targeting
Data Driven Marketing - Advanced Analytics and Targeting
Big Data Challenges
Big Data Challenges
First Click Media Attribution
First Click Media Attribution
Data Driven Marketing
Data Driven Marketing
Cloud-Based E-Invoicing
Cloud-Based E-Invoicing
Hp -DA-15dec2011
Hp -DA-15dec2011
Real time personalization in 5 steps
Real time personalization in 5 steps
Westfield Shopper Data
Westfield Shopper Data
Information Worker
Information Worker
Office of the CIO Trends 2010
Office of the CIO Trends 2010
B13 Driving Business Intelligence
B13 Driving Business Intelligence
Webinar: Scaling MongoDB through Sharding - A Case Study with CIGNEX Datamatics
Webinar: Scaling MongoDB through Sharding - A Case Study with CIGNEX Datamatics
Sql2008 R2 Dw (Phua Chiu Kiang)
Sql2008 R2 Dw (Phua Chiu Kiang)
Coveo Search - Product Overview
Coveo Search - Product Overview
Tera stream for datastreams
Tera stream for datastreams
SAP BOBJ Architectural Options
SAP BOBJ Architectural Options
IBM Watson vs. Your Data Center
IBM Watson vs. Your Data Center
Destaque
The CWAY Miami - Measuring your marketing part 2
The CWAY Miami - Measuring your marketing part 2
Championsway
Insight Gathering
Insight Gathering
Daggerfin
Facebook Measurement Fundamentals
Facebook Measurement Fundamentals
Tim Wilson
Measuring Campaign Effectiveness
Measuring Campaign Effectiveness
Abiodun Thorpe
The Customer Journey and Campaign Management
The Customer Journey and Campaign Management
GreenRope
Banner Advertising: "No More 'Punch the Monkey'"
Banner Advertising: "No More 'Punch the Monkey'"
Kristelle Siarza
Media selection and measuring campaign performance
Media selection and measuring campaign performance
Marketing Wise
Outdoor Poster Campaign: Measuring ROI in Billboard Advertising
Outdoor Poster Campaign: Measuring ROI in Billboard Advertising
Jesse Kedy
The Handy Toolkit for Launching & Measuring a Remarkable Campaign
The Handy Toolkit for Launching & Measuring a Remarkable Campaign
ClearPivot
The Handy Tool Kit For Launching & Measuring a Remarkable Campaign
The Handy Tool Kit For Launching & Measuring a Remarkable Campaign
Lionbridge
Mastering Measurement in PR Communications
Mastering Measurement in PR Communications
Mynewsdesk
Google Analytics: For PR Measurement and Evaluation
Google Analytics: For PR Measurement and Evaluation
Chartered Institute of Public Relations
The Digital PR Revolution
The Digital PR Revolution
Mynewsdesk
IMC Campaign for Robi presents Ad Maker Bangladesh 2015- Team Dexters
IMC Campaign for Robi presents Ad Maker Bangladesh 2015- Team Dexters
Md. Samid Razzak
Destaque
(14)
The CWAY Miami - Measuring your marketing part 2
The CWAY Miami - Measuring your marketing part 2
Insight Gathering
Insight Gathering
Facebook Measurement Fundamentals
Facebook Measurement Fundamentals
Measuring Campaign Effectiveness
Measuring Campaign Effectiveness
The Customer Journey and Campaign Management
The Customer Journey and Campaign Management
Banner Advertising: "No More 'Punch the Monkey'"
Banner Advertising: "No More 'Punch the Monkey'"
Media selection and measuring campaign performance
Media selection and measuring campaign performance
Outdoor Poster Campaign: Measuring ROI in Billboard Advertising
Outdoor Poster Campaign: Measuring ROI in Billboard Advertising
The Handy Toolkit for Launching & Measuring a Remarkable Campaign
The Handy Toolkit for Launching & Measuring a Remarkable Campaign
The Handy Tool Kit For Launching & Measuring a Remarkable Campaign
The Handy Tool Kit For Launching & Measuring a Remarkable Campaign
Mastering Measurement in PR Communications
Mastering Measurement in PR Communications
Google Analytics: For PR Measurement and Evaluation
Google Analytics: For PR Measurement and Evaluation
The Digital PR Revolution
The Digital PR Revolution
IMC Campaign for Robi presents Ad Maker Bangladesh 2015- Team Dexters
IMC Campaign for Robi presents Ad Maker Bangladesh 2015- Team Dexters
Semelhante a SunCorp Campaign Measurement
Amnesia Omniture Training
Amnesia Omniture Training
Datalicious
Analyze to Optimize
Analyze to Optimize
Datalicious
ADMA Digital Analytics
ADMA Digital Analytics
Datalicious
Effective Targeting
Effective Targeting
Datalicious
Tackling big data with hadoop and open source integration
Tackling big data with hadoop and open source integration
DataWorks Summit
Web Experience Management for Retailers Using Alfresco and Crafter rivet
Web Experience Management for Retailers Using Alfresco and Crafter rivet
rivetlogic
SunCorp Analytics
SunCorp Analytics
Datalicious
Talend Open Studio and Hortonworks Data Platform
Talend Open Studio and Hortonworks Data Platform
Hortonworks
Conversion Conference - What's in YOUR toolkit?
Conversion Conference - What's in YOUR toolkit?
Craig Sullivan
Ad Tech Singapore Media Attribution
Ad Tech Singapore Media Attribution
Datalicious
Testing and Optimization
Testing and Optimization
Datalicious
Group M Analytics
Group M Analytics
Datalicious
Social Media Day 7-3-2013 Back to the nineties, when CRM wasn't social!
Social Media Day 7-3-2013 Back to the nineties, when CRM wasn't social!
Rien van den Bosch
Conversion conference london nov 2011 - multi channel testing - craig sullivan
Conversion conference london nov 2011 - multi channel testing - craig sullivan
Craig Sullivan
Hadoop: What It Is and What It's Not
Hadoop: What It Is and What It's Not
Inside Analysis
Analytics Solutions from SAP
Analytics Solutions from SAP
SAP Analytics
Content Management & Web Analytics Theatre; Commercial open source: beyond we...
Content Management & Web Analytics Theatre; Commercial open source: beyond we...
TFM&A
The Comprehensive Approach: A Unified Information Architecture
The Comprehensive Approach: A Unified Information Architecture
Inside Analysis
Y&R Data Driven Marketing
Y&R Data Driven Marketing
Datalicious
Microsoft Business Intelligence Vision and Strategy
Microsoft Business Intelligence Vision and Strategy
Nic Smith
Semelhante a SunCorp Campaign Measurement
(20)
Amnesia Omniture Training
Amnesia Omniture Training
Analyze to Optimize
Analyze to Optimize
ADMA Digital Analytics
ADMA Digital Analytics
Effective Targeting
Effective Targeting
Tackling big data with hadoop and open source integration
Tackling big data with hadoop and open source integration
Web Experience Management for Retailers Using Alfresco and Crafter rivet
Web Experience Management for Retailers Using Alfresco and Crafter rivet
SunCorp Analytics
SunCorp Analytics
Talend Open Studio and Hortonworks Data Platform
Talend Open Studio and Hortonworks Data Platform
Conversion Conference - What's in YOUR toolkit?
Conversion Conference - What's in YOUR toolkit?
Ad Tech Singapore Media Attribution
Ad Tech Singapore Media Attribution
Testing and Optimization
Testing and Optimization
Group M Analytics
Group M Analytics
Social Media Day 7-3-2013 Back to the nineties, when CRM wasn't social!
Social Media Day 7-3-2013 Back to the nineties, when CRM wasn't social!
Conversion conference london nov 2011 - multi channel testing - craig sullivan
Conversion conference london nov 2011 - multi channel testing - craig sullivan
Hadoop: What It Is and What It's Not
Hadoop: What It Is and What It's Not
Analytics Solutions from SAP
Analytics Solutions from SAP
Content Management & Web Analytics Theatre; Commercial open source: beyond we...
Content Management & Web Analytics Theatre; Commercial open source: beyond we...
The Comprehensive Approach: A Unified Information Architecture
The Comprehensive Approach: A Unified Information Architecture
Y&R Data Driven Marketing
Y&R Data Driven Marketing
Microsoft Business Intelligence Vision and Strategy
Microsoft Business Intelligence Vision and Strategy
Mais de Datalicious
Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
Datalicious
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
Datalicious
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious
Datalicious service overview
Datalicious service overview
Datalicious
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
Datalicious
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Datalicious
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Datalicious
Presenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
Datalicious
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
Datalicious
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
Datalicious
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
Datalicious
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
Datalicious
Multi-channel Analytics by Datalicious
Multi-channel Analytics by Datalicious
Datalicious
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
Datalicious
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
Datalicious
Data, Privacy & Ethics
Data, Privacy & Ethics
Datalicious
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
Datalicious
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
Datalicious
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
Datalicious
Mais de Datalicious
(20)
Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious service overview
Datalicious service overview
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Presenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
Multi-channel Analytics by Datalicious
Multi-channel Analytics by Datalicious
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
Data, Privacy & Ethics
Data, Privacy & Ethics
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
Último
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
Rizwan Syed
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Lorenzo Miniero
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
Curtis Poe
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Mark Simos
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
LoriGlavin3
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
BkGupta21
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
MounikaPolabathina
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
Slibray Presentation
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
LoriGlavin3
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
Lonnie McRorey
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
LoriGlavin3
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Alan Dix
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
Mattias Andersson
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
Sergiu Bodiu
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Fwdays
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
LoriGlavin3
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
UiPathCommunity
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
Kalema Edgar
Último
(20)
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
SunCorp Campaign Measurement
1.
> Campaign Measurement
< Digital Campaign Measurement
2.
> Short but
sharp history § Datalicious was founded late 2007 § Strong Omniture web analy=cs history § Now 360 data agency with specialist team § Combina=on of analysts and developers § Carefully selected best of breed partners § Evangelizing smart data driven marke=ng § Making data accessible and ac=onable § Driving industry best prac=ce (ADMA) March 2011 © Datalicious Pty Ltd 2
3.
> Clients across
all industries March 2011 © Datalicious Pty Ltd 3
4.
> Wide range
of data services Data Insights Ac?on Pla>orms Repor?ng Applica?ons Data collec?on and processing Data mining and modelling Data usage and applica?on Web analy?cs solu?ons Customised dashboards Marke?ng automa?on Omniture, Google Analy?cs, etc Media aKribu?on models Alterian, Trac?on, Inxmail, etc Tag-‐less online data capture Market and compe?tor trends Targe?ng and merchandising End-‐to-‐end data pla>orms Social media monitoring Internal search op?misa?on IVR and call center repor?ng Online surveys and polls CRM strategy and execu?on Single customer view Customer profiling Tes?ng programs March 2011 © Datalicious Pty Ltd 4
5.
> Smart data
driven marke?ng Standardised Metrics Standardised Metrics Media AKribu?on Benchmarking and trending Benchmarking and trending Op?mise channel mix Targe?ng Increase relevance Tes?ng Improve usability $$$ March 2011 © Datalicious Pty Ltd 5
6.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010 > SuperTag
pla>orm March 2011 © Datalicious Pty Ltd 6
7.
> SuperTag code
architecture § Central JavaScript container tag § One tag for all sites and plaPorms § Hosted internally or externally § Faster tag implementa=on/updates § Eliminates JavaScript caching § Enables code tes=ng on live site § Enables heat map implementa=on § Enables redirects for A/B tes=ng § Enables network wide re-‐targe=ng § Enables live chat implementa=on March 2011 © Datalicious Pty Ltd 7
8.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010 > Metrics
framework February 2011 © ADMA & Datalicious Pty Ltd 8
9.
> AIDA and
AIDAS formulas Old media New media Awareness Interest Desire Ac?on Sa?sfac?on Social media February 2011 © ADMA & Datalicious Pty Ltd 9
10.
> Simplified AIDAS
funnel Reach Engagement Conversion +Buzz (Awareness) (Interest & Desire) (Ac=on) (Sa=sfac=on) February 2011 © ADMA & Datalicious Pty Ltd 10
11.
> Marke?ng is
about people People People People People reached 40% engaged 10% converted 1% delighted February 2011 © ADMA & Datalicious Pty Ltd 11
12.
> Addi?onal funnel
breakdowns Brand vs. direct response campaign People People People People reached 40% engaged 10% converted 1% delighted New prospects vs. exis=ng customers February 2011 © ADMA & Datalicious Pty Ltd 12
13.
> Mul?ple metrics
data sources Media and search data Website, call center and retail data People People People People reached engaged converted delighted Quan=ta=ve and qualita=ve research data Social media data Social media February 2011 © ADMA & Datalicious Pty Ltd 13
14.
101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010 > Media
aKribu?on March 2011 © Datalicious Pty Ltd 14
15.
> Complex campaign
flows = Paid media Organic PR, WOM, search events, etc = Viral elements = Sales channels YouTube, Home pages, Paid TV, print, blog, etc portals, etc search radio, etc Direct mail, Landing pages, Display ads, email, etc offers, etc affiliates, etc CRM Facebook program TwiKer, etc POS kiosks, Call center, loyalty cards, etc retail stores, etc March 2011 © Datalicious Pty Ltd 15
16.
> Duplica?on across
channels Paid Bid Search Mgmt $ Banner Ad Ads Server $ Email Email Blast Pla>orm $ Organic Google Search Analy?cs $ March 2011 © Datalicious Pty Ltd 16
17.
> Cookie expira?on
impact Paid Bid Search Mgmt $ Banner Banner Ad Ad Click Ad View Server $ Email Email Expira?on Blast Pla>orm $ Organic Google Search Analy?cs $ March 2011 © Datalicious Pty Ltd 17
18.
> De-‐duplica?on across
channels Paid Search $ Banner Ads $ Central Analy?cs Pla>orm Email Blast $ Organic Search $ March 2011 © Datalicious Pty Ltd 18
19.
> Exercise: Duplica?on
impact § Double-‐coun=ng of conversions across channels can have a significant impact on key metrics, especially CPA § Example: Display ads and paid search – Total media budget of $10,000 of which 50% is spend on paid search and 50% on display ads – Total of 100 conversions across both channels with a channel overlap of 50%, i.e. both channels claim 100% of conversions based on their own repor=ng but once de-‐duplicated they each only contributed 50% of conversions – What are the ini=al CPA values and what is the true CPA? § Solu=on: $50 ini=al CPA and $100 true CPA – $5,000 / 100 = $50 ini=al CPA and $5,000 / 50 = $100 true CPA (which represents a 100% increase) March 2011 © Datalicious Pty Ltd 19
20.
> Reach and
channel overlap TV/Print audience Banner Search audience audience March 2011 © Datalicious Pty Ltd 20
21.
> Ad server
exposure test Banner TV/Print Search Impression Response Response $ Banner Search Direct Impression Response Response $ Users are segmented before 1st ad is even Exposed group: 90% of users get branded message served Control group: 10% of users get non-‐branded message Banner Search Direct Impression Response Response $ March 2011 © Datalicious Pty Ltd 21
22.
> Indirect display
impact March 2011 © Datalicious Pty Ltd 22
23.
> Indirect display
impact March 2011 © Datalicious Pty Ltd 23
24.
> Indirect display
impact March 2011 © Datalicious Pty Ltd 24
25.
> Success aKribu?on
models Banner Paid Organic Success Last channel Search Ad Search $100 $100 gets all credit Banner Paid Email Success First channel Ad $100 Search Blast $100 gets all credit Paid Banner Affiliate Success All channels get Search Ad Referral $100 $100 $100 $100 equal credit Print Social Paid Success All channels get Ad Media Search $33 $33 $33 $100 par?al credit March 2011 © Datalicious Pty Ltd 25
26.
> First and
last click aKribu?on Chart shows percentage of channel touch points that lead Paid/Organic Search to a conversion. Neither first Emails/Shopping Engines nor last-‐click measurement would provide true picture March 2011 © Datalicious Pty Ltd 26
27.
> Full path
to purchase Introducer Influencer Influencer Closer $ SEM Banner Direct SEO Online Generic Click Visit Branded Banner SEO Affiliate Social Offline View Generic Click Media TV SEO Direct Email Abandon Ad Branded Visit Update March 2011 © Datalicious Pty Ltd 27
28.
> Search call
to ac?on for offline March 2011 © Datalicious Pty Ltd 28
29.
Offline response tracking
and improved experience March 2011 © Datalicious Pty Ltd 29
30.
March 2011
© Datalicious Pty Ltd 30
31.
> PURLs boos?ng
DM response rates Text March 2011 © Datalicious Pty Ltd 31
32.
> Jet Interac?ve
phone call data March 2011 © Datalicious Pty Ltd 32
33.
> Poten?al calls
to ac?on § Unique click-‐through URLs § Unique vanity domains or URLs § Unique phone numbers § Unique search terms § Unique email addresses § Unique personal URLs (PURLs) § Unique SMS numbers, QR codes § Unique promo=onal codes, vouchers § Geographic loca=on (Facebook, FourSquare) § Plus regression analysis of cause and effect March 2011 © Datalicious Pty Ltd 33
34.
> Cross-‐channel impact
March 2011 © Datalicious Pty Ltd 34
35.
> Offline sales
driven by online Adver?sing Phone Credit check, campaign order fulfilment Retail Confirma?on order email Website Online Online order Virtual order research order confirma?on confirma?on Cookie March 2011 © Datalicious Pty Ltd 35
36.
> Full path
to purchase Introducer Influencer Influencer Closer $ SEM Banner Direct SEO Online Generic Click Visit Branded Banner SEO Affiliate Social Offline View Generic Click Media TV SEO Direct Email Abandon Ad Branded Visit Update March 2011 © Datalicious Pty Ltd 36
37.
> Adobe stacking/par?cipa?on
Adobe can only stack direct paid and organic responses that end up on your website proper?es, mere banner impressions are missing from the stack and cannot be included via Genesis aeer the fact. March 2011 © Datalicious Pty Ltd 37
38.
> Combining data
sources March 2011 © Datalicious Pty Ltd 38
39.
> Single source
of truth repor?ng Insights Repor?ng March 2011 © Datalicious Pty Ltd 39
40.
> Understanding channel
mix March 2011 © Datalicious Pty Ltd 40
41.
42.
> Website entry
survey De-‐duped Campaign Report Greatest Influencer on Branded Search / STS } Channel % of Conversions Channel % of Influence Straight to Site 27% Word of Mouth 32% SEO Branded 15% Blogging & Social Media 24% SEM Branded 9% Newspaper Adver=sing 9% SEO Generic 7% Display Adver=sing 14% SEM Generic 14% Email Marke=ng 7% Display Adver=sing 7% Retail Promo=ons 14% Affiliate Marke=ng 9% Referrals 5% Conversions aoributed to search terms Email Marke=ng 7% that contain brand keywords and direct website visits are most likely not the origina=ng channel that generated the awareness and as such conversion credits should be re-‐allocated. March 2011 © Datalicious Pty Ltd 42
43.
> Adjus?ng for
offline impact -‐5 -‐15 -‐10 +5 +15 +10 March 2011 © Datalicious Pty Ltd 43
44.
> Success aKribu?on
models Introducer Influencer Influencer Closer $ Even 25% 25% 25% 25% AKrib. Exclusion 33% 33% 33% 0% AKrib. PaKern 30% 20% 20% 30% AKrib. March 2011 © Datalicious Pty Ltd 44
45.
> Path across
different segments Introducer Influencer Influencer Closer $ Product Channel 1 Channel 2 Channel 3 Channel 4 A vs. B New Channel 1 Channel 2 Channel 3 Channel 4 prospects Exis?ng Channel 1 Channel 2 Channel 3 Product 4 customers March 2011 © Datalicious Pty Ltd 45
46.
> Exercise: AKribu?on
models Introducer Influencer Influencer Closer $ Even 25% 25% 25% 25% AKrib. Exclusion 33% 33% 33% 0% AKrib. ? ? ? ? Custom AKrib. March 2011 © Datalicious Pty Ltd 46
47.
> Common aKribu?on
models § Allocate more conversion credits to more recent touch points for brands with a strong baseline to s=mulate repeat purchases § Allocate more conversion credits to more recent touch points for brands with a direct response focus § Allocate more conversion credits to ini=a=ng touch points for new and expensive brands and products to insert them into the mindset March 2011 © Datalicious Pty Ltd 47
48.
Contact us
cbartens@datalicious.com Learn more blog.datalicious.com Follow us twiKer.com/datalicious March 2011 © Datalicious Pty Ltd 48
49.
Data > Insights
> Ac?on
Baixar agora