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Evolution Media Campaign Measurement

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Datalicious
Datalicious

The presentation discusses the concepts, principles and significance of data driven marketing.

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>  Campaign  Measurement  <   Measuring  content  engagement   Evolu2on  Media,  February  24th  
>  Short  but  sharp  history   §  Datalicious  was  founded  late  2007   §  Strong  Omniture  web  analy2cs  history   §  Now  360  data  agency  with  specialist  team   §  Combina2on  of  analysts  and  developers   §  Carefully  selected  best  of  breed  partners   §  Evangelizing  smart  data  driven  marke2ng   §  Making  data  accessible  and  ac2onable   §  Driving  industry  best  prac2ce  (ADMA)   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   2  
>  Clients  across  all  industries   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   3  
>  Complex  campaign  flows   =  Paid  media   Organic     PR,  WOM,   search   events,  etc   =  Viral  elements   =  Sales  channels   YouTube,     Home  pages,   Paid     TV,  print,     blog,  etc   portals,  etc   search   radio,  etc   Direct  mail,     Landing  pages,   Display  ads,   email,  etc   offers,  etc   affiliates,  etc   CRM   Facebook   program   Twi?er,  etc   POS  kiosks,   Call  center,     loyalty  cards,  etc   retail  stores,  etc   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   4  
>  Measuring  content  impact   Reach   Engagement   Conversion   EVO  PR   EVO  Content   EVO  Print   EVO  DM/eDM   EVO  Social   Leads   $$$   Media  data   CRM  data   Website,  call  center  and  retail  data   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   5  
>  Measuring  content  impact   Reach   Engagement   Conversion   EVO  PR   EVO  Content   EVO  Print   EVO  DM/eDM   EVO  Social   Leads   $$$   Channel  insights   Audience  insights   Content  insights   Customer  insights   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   6  
Contact  us   cbartens@datalicious.com     Learn  more   blog.datalicious.com     Follow  us   twi?er.com/datalicious     February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   7  
Data  >  Insights  >  AcTon  

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Evolution Media Campaign Measurement

  • 1. >  Campaign  Measurement  <   Measuring  content  engagement   Evolu2on  Media,  February  24th  
  • 2. >  Short  but  sharp  history   §  Datalicious  was  founded  late  2007   §  Strong  Omniture  web  analy2cs  history   §  Now  360  data  agency  with  specialist  team   §  Combina2on  of  analysts  and  developers   §  Carefully  selected  best  of  breed  partners   §  Evangelizing  smart  data  driven  marke2ng   §  Making  data  accessible  and  ac2onable   §  Driving  industry  best  prac2ce  (ADMA)   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   2  
  • 3. >  Clients  across  all  industries   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   3  
  • 4. >  Complex  campaign  flows   =  Paid  media   Organic     PR,  WOM,   search   events,  etc   =  Viral  elements   =  Sales  channels   YouTube,     Home  pages,   Paid     TV,  print,     blog,  etc   portals,  etc   search   radio,  etc   Direct  mail,     Landing  pages,   Display  ads,   email,  etc   offers,  etc   affiliates,  etc   CRM   Facebook   program   Twi?er,  etc   POS  kiosks,   Call  center,     loyalty  cards,  etc   retail  stores,  etc   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   4  
  • 5. >  Measuring  content  impact   Reach   Engagement   Conversion   EVO  PR   EVO  Content   EVO  Print   EVO  DM/eDM   EVO  Social   Leads   $$$   Media  data   CRM  data   Website,  call  center  and  retail  data   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   5  
  • 6. >  Measuring  content  impact   Reach   Engagement   Conversion   EVO  PR   EVO  Content   EVO  Print   EVO  DM/eDM   EVO  Social   Leads   $$$   Channel  insights   Audience  insights   Content  insights   Customer  insights   February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   6  
  • 7. Contact  us   cbartens@datalicious.com     Learn  more   blog.datalicious.com     Follow  us   twi?er.com/datalicious     February  2011   ©  Evolu2on  Media  &  Datalicious  Pty  Ltd   7  
  • 8. Data  >  Insights  >  AcTon