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Build Cult Brands With 7 Golden Rules

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Dharshana Ramachandran
Dharshana Ramachandran

The document discusses what cult brands are and how to create them. It defines cult brands as brands that command extreme customer loyalty and devotion. It then lists seven rules for cult branding: 1) appeal to consumers' desire to belong to unique social groups, 2) take risks and push boundaries with new products, 3) make products fun and help customers celebrate lifestyles, 4) focus on serving existing customers, 5) continually give back to loyal customers, 6) openly embrace all interested customers, and 7) promote freedom and nonconformity while providing memorable experiences. The purpose is to help companies learn how to develop the same intense loyalty for their own brands.

BusinessTechnology
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[object Object],www.cultbranding.com
What are Cult Brands? ,[object Object],[object Object],www.cultbranding.com
www.cultbranding.com
www.cultbranding.com
Cult Branding Can Work On Anyone ,[object Object],www.cultbranding.com
www.cultbranding.com “ They want to improve their life and the lives of others.”
An Environment for Cult Branding ,[object Object],[object Object],www.cultbranding.com
www.cultbranding.com
What Makes A Great Cult Brand? ,[object Object],[object Object],www.cultbranding.com
#1 – The Golden Rule of Social Groups ,[object Object],www.cultbranding.com Consumers want to be part of a group that’s different.
[object Object],[object Object],www.cultbranding.com
#2 – The Golden Rule of Courage ,[object Object],www.cultbranding.com Cult brand inventors show daring and determination.
[object Object],[object Object],www.cultbranding.com
#3 – The Golden Rule of Fun ,[object Object],www.cultbranding.com Cult brands sell lifestyles.
[object Object],www.cultbranding.com
#4 – The Golden Rule of Human Needs ,[object Object],www.cultbranding.com Listen to the choir and create cult brand evangelists.
[object Object],www.cultbranding.com
#5 – The Golden Rule of Contribution ,[object Object],www.cultbranding.com Cult brands always create customer communities.
[object Object],www.cultbranding.com
#6 – The Golden Rule of Openness ,[object Object],www.cultbranding.com Cult brands are inclusive.
[object Object],[object Object],www.cultbranding.com
#7 – The Golden Rule of Freedom ,[object Object],[object Object],www.cultbranding.com Cult brands promote personal freedom and draw power from their enemies.
[object Object],www.cultbranding.com
[object Object],[object Object],www.cultbranding.com

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