1. PROFESSIONAL EVENT
MANAGEMENT
Daryn Smith
Product and Marketing
daryn.smith@mpull.com

2. The same people are always
attending our events
MPULL Features:
• Guest History
Benefits:
• Alerts user that guest is often invited so an
alternative can be picked
Events Challenge: Favouritism

3. Not only did we host this person on three
occasions, we also gave them a gift and
included them in our direct marketing
campaign. What is the true cost of
acquiring and retaining customers?
MPULL Features:
• Cost per head reports
• End-to-end marketing system
Benefits:
• Easily calculate ROI
• All activities, no matter how big or small are
measurable, resulting in more effective
marketing campaigns
Events Challenge: Return on Investment

4. We are not following up on the
leads generated at events
MPULL Features:
• Lead Nurturing
Benefits:
• Take ownership of the leads from events
• Automate communications to guide leads down
the path to purchase
• Qualify leads before handing them to your
sales team
Events Challenge: Leads follow through

5. RSVP management is a full time job, and
if there is more than one event happening
is confusing when done manually!
MPULL Features:
• Guest List Management
• RSVP Management
Benefits:
• RSVP’s take place online, saving your
employees time
• A professional image is portrayed through the
automation of RSVP’s and guest lists
Events Challenge: RSVP management is time consuming

6. Invitations come from personal
email addresses and are not
personalised
MPULL Features:
• Invitation Wizard
• Event Page Wizard
• Reminders and Post-Event Messaging
Benefits:
• All event communication is standardised and
meets brand standards
• Professional image is portrayed
Events Challenge: Communication is not professional

7. We need to keep our guests updated
regularly, leading up to, during and after
the event
MPULL Features:
• Bulk Email and Text Messaging
Benefits:
• Design professional and personalised
messages that meet company standards that
can be sent to your guest list at any time.
Events Challenge: Keeping guests updated

8. We need to get feedback from our
guests so we can improve our
events
MPULL Features:
• Survey Wizard
Benefits:
• Build surveys as required and conduct research
on demand
• Use feedback to identify leads
• Use feedback to improve future events
Events Challenge: Post Event Survey’s

9. We ask the same people the same
questions every time we have an event
MPULL Features:
• Guest Profiling
Benefits:
• Save your guests time, and portray an
innovative image with pre-populated fields
such as golf handicap, shirt size and partners
details.
Events Challenge: Remembering preferences

10. Every time the Marketing team run
a campaign or event, they want the
same data in a new format!
MPULL Features:
• Guest List Management
Benefits:
• Save time: capture core data once and then
only “tag” contacts for future events and
campaigns
• Simplification, as all lists are in the same
format
Events Challenge: Repetitive Data Capturing

11. Our IT team take so long to create portals
for events
MPULL Features:
• Webpage Builder
Benefits:
• Build your own portals, remove dependency
on IT team
• Become an Agile Events Team
• Portray a professional image
Events Challenge: Dependency on Developers

12. Some people always RSVP and
never attend, while others just turn
up without an official RSVP
MPULL Features:
• Guest History
Benefits:
• Identify patterns in guest behavior
• Plan resource allocation more effectively
• Predict return on investment more
accurately
Events Challenge: Attendance vs. RSVP’s

13. Our team needs to work more closely on
events… what is someone is booked off ill
on the day!
MPULL Features:
• Social Collaboration
• Tasks Manager
• Workflow and Process Wizard
Benefits:
• Teams can easily collaborate
• All events follow identical process and comply
to brand standards
• Status of events is managed in real time
Events Challenge: Team Collaboration

14. Create Event • Standard Event Task
Activity and Workflow plan
created
• Open Event: Via
Registration Page
Build Guest List • Closed Event: Via Sales
Team or Defined Segment
Create Event
Webpage
Create and
Send Initial
Emailer
Create and
Send Reminder
Emailers and
Text Messages
Check Guests
In
Create Post
Event
Webpages and
Emailers
Simple, step-by-step event management in MPULL

15. The MPULL interfaces are highly intuitive

16. The MPULL Solution
to Marketing Challenges

17. Leads
generated
are not
qualified We diligently
track return in
spreadsheets,
but it is almost
Only a We have so
Marketing impossible to
portion of our many un-
is not combine all the
tactics align integrated
agile spreadsheets
to Marketing systems
enough into meaningful
Objectives
reports
Challenges Marketer’s face today…

18. There is too much internal e-mail!
There is no team
collaboration
We often focus Our branded
on the merchandise We find more
incorrect low disappears than one of
performing We must do more from our our ads in a
campaigns with less, and storeroom! magazine
headcount is frozen
Challenges Marketer’s face today…

19. I need Market Intelligence to make
decisions
Our
Everyone
business
manages Performance
Valuable units buy the
campaigns reviews are
knowledge is identical
differently too
lost when stock There is no
employees proof of subjective!
photography
leave and market Marketing
reports performance
Challenges Marketer’s face today…

20. • Campaign Management • Project Management • Landing Pages • Lead Scoring
(Advertising, PR, Direct • Workflow • Bulk Email • Trigger Management
Marketing etc) • Team Performance & • Bulk Text Messaging • Automated Messaging
• Event and RSVP Appraisals • Form Development
Management • Marketing Calendar
• Research Survey’s
• Collateral
• Branded Merchandise
• Business Intelligence
Marketing Marketing
Multi-Channel
Operations Resource Lead Nurturing
Marketing
Management Management
End-to-End Solution for Agile Marketing Teams

21. MPULL… where Marketer’s live!

22. THANK YOU!
For more information:
visit www.mpull.com
e-mail daryn.smith@mpull.com
Twitter: MPULLmarketing