1. Sports Matters
Wrap Report
18-19 September 2013, St.Regis Singapore
Friday, 11 October 2013

2. What is Sports Matters?
Sports Matters aimed to build the foundations for a healthy and sustainable Asian sports
industry
Produced by Branded (owners of Digital & Music Matters and Social Media Matters) and
Haymarket Media (publishers of Campaign, FourFourTwo and F1 Racing), Sports Matters
was a two day conference that gathered together the great and good of the global sports
business to examine who and what is driving the industry, how Asia contributes to the global
sports industry and what the future holds
Flanked by the Spikes creative festival and the F1 Grand Prix, Sports Matters set out to
exploit the convergence of buyers at each end of this busy week providing a perfect platform
for both sponsors and broadcasters
9& 011:0*8& 730.8$8;5& 5*))$55& #.& 1*<./& =2/$="$3& 0& )261$::#./& 132/3066$& 0.8& 0.&
$()#+./& :#.$& *1& 2%& 51$0>$35?& @,$3& ="25$& =A2& 80B5& 2%& -123=5& C0D$35E& -#./0123$&
F$)06$&="$&)2.G*$.)$&12#.=&%23&="2*/"=&:$08$35&0.8&:$08#./&130)++2.$35&%326&="$&
/:2F0:&5123=5&#.8*5=3B?&
!"#$%&'(%#
''
!"#$%&'($)*+,$&
-#./0123$&42*3#56&72038&
www.sportsmatters.asia
Friday, 11 October 2013

3. Who led the field?
We were privileged to have over 60 globally recognised guest speakers on the programme, including ten influential keynote leaders
who shared their vision for the business of sport in Asia
Satyan Gajwani
Stacey Allaster
Chris Renner
Giles Morgan
Lionel Yeo
CEO
Chairman & CEO
CEO
Group Head of Sponsorship and Events
Chief Executive
Andrew Georgiou
Michael Roche
Prinz Mathew Pinakatt
Jamie Reigle
Tan Tong Hai
CEO
Executive Director
Global Director Alliances & Ventures
MD APAC
CEO
Friday, 11 October 2013

4. Look who attended!
(#)$&'
!!#",&'
*#,)&'
!"#$%&'
$#(!&'
!(#!)&'
420+ Attendees including:
60+ Speakers
220+ Companies
20+ Countries
100+ Broadcasters
50+ Brands
!(#!)&'
+#%*&'
%#")&'
*#,)&'
(#)$&'
!!#",&'
*#,)&'
-./012/3'4'5678/90.:;<:=760>20.:->?/79320.:5/>26'
!"#$%&'
=760>3'
$#(!&'
=7@6>163A/73:;B6C@7D3'
!(#!)&'
It was a fantastic two days, great people and very slick in production and delivery.
An honour for us to have been on the stage with that speaker list.
+#%*&'
Jamie Reigle
!*#%"&'
MD APAC, Manchester
!"#*+&'
%#")&'
*#,)&'
!"#*+&'
!*#%"&'
E@?/70D/0A'
!(#!)&'
F/.6B:;7@G/332@06B'H/7?21/3:I@03JB90.'
5/>26:HK@7A3'L@J706B23A3'
HK@03@73'
HK@7A3'M/>/769@03:-33@1269@03:E@?/7020.'=@>2/3'
HK@7A3'5678/90.:N?/0A:5606./D/0A'I@DK602/3'
HA6>2JD'5606./D/0A'
OAP/7'<2.PA3'Q@B>/73'
OAP/7'
Friday, 11 October 2013

5. Look who played!
Friday, 11 October 2013

6. Day 2 Content
TECHNOLOGY MATTERS
Presented by
®
Presented by ESPN, this forum kicked off with the
results of our Sponsorship Survey (Click here to obtain
a copy) and included a hard talk brand panel hosted by
Campaign
Presented by Eurosport in association with Trace
Sports and Produced by Lightning International, this
forum focused on sports broadcast issues
Presented by Brightcove, this workshop investigated
how to deliver a sports story in the digital world
What mattered?
What mattered?
What mattered?
The need for an industry to form an association to
represent the interests of those invested in the
business of sponsorship
The global vs local debate, TV Rights cost vs revenue,
and OTT
Apps, social media, monetisation themes and more...
Friday, 11 October 2013

7. Networking
Friday, 11 October 2013

8. Feedback Matters
I strongly believe on the importance of the
I strongly believe on the importance of the
Asian Sponsorships Association. Please count
Asian Sponsorships Association. Please count
on me to help get this off the ground.
on me to help get this off the ground.
Congratulations on organizing such a successful event and I personally
found the content, quality of participants and the presentation by far
superior to other Sports Conferences/ Seminars' [which I have
attended]
Andres Gonzalez
Andres Gonzalez
Vice President, AP && MEA Sponsorships,
Vice President, AP MEA Sponsorships,
MasterCard Worldwide
MasterCard Worldwide
Annabel Pennefather
Senior Consultant, Corporate & Securities Department,
Head of Sports Law Practice, Khattar Wong LLP
The energy and even organization was nothing short of spectacular!
It has been an incredible experience for me, & indeed Sports really do matter
even more than ever!for Asia.
Eddy Lim
The line up was excellent and the content was relevant
and useful.
Robbie Henchman
SVP, Head Head of Business Development
of Business Development Asia Pacific
IMG
Sales & Marketing Manager
Malaysia Airlines
It was extremely well
run and really
informative. You
guys do great work.
Jim Small
Vice President, Asia,
Major League Baseball
Friday, 11 October 2013
Awesome
networking
opportunities; met
some great new
prospects.
Laura Gordon
Business
Development
Director,
Asia Pacific
Omnicom
Media
Group
"#$%&!$'$(&!%()!*%(&%+,-!&.#(/.&!*/#!%(!0(%.1.#%2!$3/#&44445$$(!&/!+$$!67%&!8/.922!)/!
*/#!%(!$(-/#$4!
!"#$%&'()'*+,-!
./'0%"1%23"45!
6"7879/%:;:<!
Travelling half way round the world to listen to other people talk seemed like a
crazy decision, but a great guest list, very well organised and I’ll be back next
year for what deserves an annual slot on the sports business calendar.
Peter Hutton
COO
MP & Silva

9. Using #SportsMatters, we had
tweets coming from 24
countries around the world
reaching over 700,000
individuals
Friday, 11 October 2013

10. OVER USD$ 520,000 IN GLOBAL PR VALUE
from 3 news dailies, 4 broadcast channels and 44 online portals
Media Matters
Friday, 11 October 2013

11. Results
Sports Matters delivered a world-class event which targeted the entire sports industry value
chain including associations, rightsholders, sponsors, broadcasters and agencies
Sports Matters programme presented compelling and region-specific content and speakers
Sports Matters provided sponsors with a client-facing industry event for the first time in Asia
An industry has spoken... stay tuned for the launch of the Asian Sponsorship Association!
Thanks to you for putting on an excellent conference –
truly one of the best I have ever attended! Christopher Renner
CEO
Helios Partners
www.sportsmatters.asia
Friday, 11 October 2013

12. We want to hear from you!
For more information on partnering with us for Asia’s most important sports conference, please contact:
For speaking opportunities, please contact Siabhan Duguid for all things Sports Matters (sid@branded.asia)
For sponsorship opportunities and discovering ways to partner with us, please contact Victoria Pawsey, Branded’s Sales Director
(victoria.pawsey@branded.asia)
To keep up with our news, videos and presentations from Sports Matters 2013 please visit www.sportsmatters.asia
www.sportsmatters.asia
Friday, 11 October 2013

13. CO-PRESENTED BY
SUPPORTED BY
IN SUPPORT OF SPORTS PROMOTION
IN ASSOCIATION WITH
®
The support of these organisations helped to make
Sports Matters 2013 a reality for which we are truly grateful
THANK YOU
Friday, 11 October 2013
TRADE & MEDIA PARTNERS
PARTNERS IN SPORTS

14. BRANDED
MATTERS
Founded in 2001 and listed as a top 10 Event Marketing Agency by Marketing Magazine,
Branded markets & produces events by, with and for the Asian media &
entertainment industry. Owners of the “Matters” series of events including Sports Matters,
Social Media Matters and the award winning Digital & Music Matters, Branded has worked
with a number of the world’s leading attractions including the Rolling Stones, Jason Mraz,
Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum and Cirque du
Soleil. Branded also specialises in the new technology and digital media space working with
organisations such as YouTube, CASBAA & Haymarket Media.
For more information please contact us:
Branded Ltd.
1802 Winsome House
73 Wyndham St
Central, Hong Kong
Tel: +852 2167 8040
www.branded.asia
Head of Operations: natalie@branded.asia
Head of Content: kelly.yau@branded.asia
Head of Sales: victoria.pawsey@branded.asia
Friday, 11 October 2013