Social Media & Investor Relations Trends, Best Practices & Recommendations - July 16, 2009
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The slide deck from a Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at www.q4blog.com.
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Social Media & Investor Relations Trends, Best Practices & Recommendations - July 16, 2009
- 1. Social Media and Investor Relations Trends, Best Practices and RecommendationsJuly 16, 2009 Presented by: Darrell Heaps Co-Founder & CEO Q4 Web Systems darrellh@q4websystems.com www.twitter.com/darrellheaps
- 2. About Q4 Web Systems Web platform to manage IR websites and communications Complete CMS with workflow and collaboration Customizable best practice templates Detailed website records and audit trail Social media and XBRL integration www.q4websystems.com
- 3. Agenda Key Trends Financial social networks and blogs Companies using social media today Steps to get started Monitoring Risks
- 4. Key Trends
- 5. SEC guidance on Reg. FD Corporate websites and blogs seen as fair disclosure (under certain circumstances) Support for shareholder forums Opens the door to the web and social media for communications
- 6. Source: Universal McCann Wave 3 & Nielsen Online reporthttp://bit.ly/11il0Y Social Media is the dominant channel
- 7. Websites used consistently Source: Rivel Research
- 8. Source: Ernst & Young Analysts coverage is lacking
- 9. Source: E&Y – Global IPO Update Competition for capital is fierce
- 10. So what does this all mean? The web and social media is where the market is Traditional channels are no longer effective on their own Companies who utilize these channels are able to differentiate and compete more effectively for capital
- 11. Financial Social Networks and Blog Examples
- 12. Financial blogs and social networks Largest financial blog aggregator Partnered with Yahoo!Finance Trading social network. Based on Twitter. Wiki finance portal. Social interactive data.
- 13. A tour of how investors are using the web http://finance.yahoo.com/q?s=ABX http://seekingalpha.com/symbol/abx?source=refreshed http://stocktwits.com/t/ABX http://www.whalewisdom.com/stock/view/ABX http://www.wikinvest.com/stock/Barrick_Gold_(ABX)/Data?ref=topnav#keyMetrics
- 14. Companies using social media and blogs today
- 15. Companies using social media and blogs Twitter being used to notify of updates Blogs are not prevalent – a handful doing a great job Facebook being used for marketing and HR Facebook dominant for sharing Slideshare and content networks
- 16. Companies using social media
- 17. Companies using social media
- 18. Companies using social media
- 20. SlideShare and other content networks 100s of IR presentations on slideshare Majority not direct from companies Companies should be publishing to establish “voice of authority” http://www.slideshare.net/category/investor-relations
- 21. 5 Steps to getting started with social IR web
- 22. 5 Steps to getting started with social IR web
- 23. IR Website Best Practices The IR website must be viewed as the primary channel Self-publishing control allows you to be strategic Ease of use, accessibility and transparent communication “Why invest?”
- 24. Create compelling content Press Releases Events Reports Presentations Videos Etc
- 25. Make Your Content Social and include on your website Upload your content to social content networks and then embed your site + provide RSS feeds for News, events and presentations Videos to YouTube PowerPoint's on SlideShare Documents on docstoc Photos on Flickr
- 26. Use Twitter Like A Notice Newswire Tweet about news, events and presentations and link to IR website Manually post updates and/or use RSS feeds to automate Start small, learn and expand conversations over time
- 27. Monitor and Evolve ‘Listen’ to the web and be alerted whenever your company or related issues are being mentioned Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process Identify trends and head off problems early, minimize value erosion (AMD example) More to come in future webinar
- 28. What are the risks and how to manage?
- 29. What Are the Risks? Disclosure of material information should follow Reg.FD guidelines All social channels must be treated the same as traditional channels (disclosure controls) Only previously disclosed information should be shared Risks are from innocent updates in social networks – travel example Social media policy and training
- 30. Questions and AnswersSubmit using GoToMeeting
- 31. Summer 09 - Social IR Website Investor homepage Why Invest with YouTube Video AGM slides via slideshare AR via docstoc XBRL financials http://www.q4websystems.com/Products/Overview/default.aspx
- 32. Visit Us Online Web: www.q4websystems.com Blog: www.q4blog.com Twitter: www.twitter.com/q4websystems Facebook: http://www.facebook.com/pages/Q4-Web-Systems/12405396627
Notas do Editor
- Darrell HeapsCo-Founder & CEO, Q4 Web SystemsRecent talks:NIRI panel on evolution of disclosure – June 09CIRI panel on future of communications – June 09CICA research on trends in corporate reporting – July 09XBRL.US upcoming panel on XBRL rendering – July 09
- 67 % of global online population use social networks and blogs“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen OnlineOne in every 11 minutes spent online is on a social network or blog. The biggest increase in visitors during 2008 to social networks and blogs globally came from the 35-49 year old age group (+11.3 million)
- 75% of portfolio managers use weekly if not daily
- Decrease in sell side analyst pushing coverage and equity research to the social webSo the question is where are these analysts going? And where is the new coverage?
- Seeking Alpha 4M unique users/month - 25% are institutional investorsStock Twits has around 85,000 users and adding 500 a day. Linked to whale wisdom (example of how much data is available online) – stocktwits now available through bloomberg as well. Wikinvest – part of a new wave of contributor driven communities. New data platform is very impressive
- Stock Twits on Bloomberg
- Press ReleasesEventsReportsPresentations
- This is another layer, does not replace using your website, RSS, Email alerts along with a newswire to distribute your news.
- Control is critical to using the site strategically and embedding social content
- This can be automated using a twitterfeed.com and your RSS Feeds
- Q4’s platform is designed using best practices for IR websites. These best practices make it much easier to deploy leading edge investor sitesQ4 gives you complete control over the IR and corporate web site and has no design restrictions like templatesQ4 provides social sharing and the ability to embed and share content from all leading social media servicesWebsite disclosure records maintain detailed audit trail of the entire IR website, as companies move to N&A or website disclosure records are key element in managing riskQ4’s web platform is constantly evolving as the market changes, as such all of our clients websites continue to evolve automatically – ensuring our clients sites are always working hard and keeping our clients competitive