Monitoring Social Media for Investor Relations Panel
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The document outlines a panel discussion on monitoring social media for investor relations. It discusses key trends in social media use for IR like the rise of Twitter and corporate blogs being seen as fair disclosure. The panel will cover where companies should look for conversations, what they should listen for, who they should engage with, and what tools they can use for monitoring and engagement.
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Monitoring Social Media for Investor Relations Panel
- 1. Monitoring Social Media for Investor Relations Panelists: Richard Brewer-Hay, eBay Serena Ehrlich, Startup Army Moderator: Sheryl Joyce, Director Marketing Communications September 17, 2009
- 2. About Q4 Web Systems Web platform to manage IR websites and communications Complete CMS control with workflow and collaboration Customizable best practice templates Detailed website records and audit trail Social media and XBRL integration Learn More
- 3. Agenda Key Trends Why Monitor? Where should companies look for conversations? What should they be listening for? Who should they engage with if anyone? How and what tools should they use to monitor and engage? Q & A
- 4. Key Trends
- 5. Key Trends Corporate websites and blogs seen as fair disclosure (under certain circumstances) 67% of global online population use social networks and blogs1 55% are using Twitter for Investor Relations2 As of June, Twitter's traffic has exploded 15X to 44.5 million worldwide unique visitors3 Source: 1. Universal McCann Wave 3 & Nielsen Online report http://bit.ly/11il0Y 2. Q4 Web Systems – Twitter for IR Report http://bit.ly/k5JaO 3. comScore
- 6. Why Monitor?
- 7. Where Should Companies Look for Conversations?
- 8. What Should They be Listening for?
- 9. Who Should They Engage With if Anyone?
- 10. How and What Tools Should They Use to Monitor and Engage?
- 11. Questions and AnswersSubmit using GoToMeeting
- 12. Resource Links http://alexa.com/ – free website traffic stats & additional paid services i.e. blog size & rank http://biz360.com/ – using the web for market research on brands (blog is free) http://comScore.com/ – determine size & rank of blog (free & paid) http://compete.com/ – free website stats compare traffic among sites + paid services http://coremetrics.com/ – website analytics, online marketing, consulting & training (paid) http://delicious.com/ – social bookmarking & search ranking blog popularity (free) http://digg.com/ – ranks popularity of online news & postings (free) http://firstrain.com/– data mining yields investment research for institutions & companies http://google.com/alerts – tool to gather traffic data on your corporate website (free) http://peoplebrowsr.com/ – tool to monitor Twitter (Free) http://quantcast.com/ – determine size & rank of blog (free & paid) http://radian6.com – monitoring & analysis services for social media chatter http://sensidea.com – brand monitoring (free) Source: 1. IR Café – http://bit.ly/3OXUWs 2. Input from Serena Ehrlich – http://bit.ly/VrT0Y
- 13. Visit Us Online Web: www.q4websystems.com Blog: www.q4blog.com Twitter: www.twitter.com/q4websystems Facebook: http://www.facebook.com/pages/Q4-Web-Systems/12405396627
Notas do Editor
- Q4’s platform is designed using best practices for IR websites. These best practices make it much easier to deploy leading edge investor sitesQ4 gives you complete control over the IR and corporate web site and has no design restrictions like templatesQ4 provides social sharing and the ability to embed and share content from all leading social media servicesWebsite disclosure records maintain detailed audit trail of the entire IR website, as companies move to N&A or website disclosure records are key element in managing riskQ4’s web platform is constantly evolving as the market changes, as such all of our clients websites continue to evolve automatically – ensuring our clients sites are always working hard and keeping our clients competitive