This presentation was a follow up to a webinar Catherine conducted on this topic in April 2009 in which she discussed five common barriers that block potential investors from understanding a company’s investment story. This time, her presentation focused on how to build investor confidence through effective online communications. In particular she outlined some critical improvements to consider making to the IR website in 2010 including: 1. Providing immediate entry points to all users 2. Providing a company snapshot (industry) 3. Detailing the market opportunity 4. Communicating a clear strategy 5. Emphasizing why leadership is suited to execute strategy 6. Summarizing ‘Why Invest?’ proposition 7. Using technology to engage & increase accessibility 8. Broadening reach, increasing accessibility & engagement and protecting shareholder value via social media

1. IR Website Best Practices
Session 2 – January 14, 2010
Presented by Catherine Crofton
Vice President, Sales & Marketing

2. Q4 Web Systems – Introduction
 Web platform to manage IR websites
and communications
 Complete CMS control with
workflow and collaboration
 Customizable best practice
templates & implementation
 Automated news posting and
dissemination
 Detailed website records and audit trail
 Social media and XBRL integration

3. Methodology
 CICA Corporate Reporting Awards experience
 Investis Quarterly
 IR Global Ranking
 UK IR Society
 IR Magazine Awards
Link for previous IR Website Best Practice presentation:
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx

4. “Never invest in a company that
you don‟t understand”
Warren Buffet

5. Top Improvements for 2010:
1. Provide immediate entry points to all users√
2. Provide a company snapshot (industry)
3. Detail market opportunity √
4. Communicate a clear strategy
5. Emphasize why leadership is suited to execute strategy √
6. Summarize „Why Invest?‟ proposition √
7. Use technology to engage & increase accessibility
8. Broaden reach, increase accessibility & protect shareholder
value via social media
√ These items have been covered in greater detail in our previous presentation:
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx

6. Provide immediate entry points
to key content for all users

7. Consider relationship to all audiences
1. Potential investor
2. New investor
3. Longer term investor
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx

8. IR Index Page
http://www.danskebank.com/EN-UK/IR/Pages/investor-relations.aspx

9. Provide a snapshot of your
company

10. At-a-Glance
http://www.bce.ca/en/investors/investmentoverview/investingbce/

11. At-a-Glance
https://www.credit-suisse.com/who_we_are/en/at_a_glance.jsp

12. At-a-Glance
http://www.shell.com/home/content/investor/shell_at_a_glance/

13. At-a-Glance
http://www.matrikon.com/corporate/investors/corporateinfo/index.aspx

14. Fact Sheet
http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/images/BASF_Factsheet_Q3_2009.pdf

15. Detail your Market Opportunity

16. Market Opportunity
http://www.potashcorp.com/investor_relations/industry_overview/2008/our_business/global_development/

17. Communicate a Clear Strategy

18. Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/index

19. Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/index

20. Strategy
http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/news-
publications/images/BASF_Factbook_Strategy.pdf

21. Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/profitable-growth/index

22. Strategy
https://www.credit-suisse.com/who_we_are/en/strategy.jsp

23. Strategy
http://www.shell.com/home/content/aboutshell/our_strategy/dir_our_strategy.html

24. Strategy
http://www.shell.com/home/content/aboutshell/our_strategy/update_2009/update_2009/

25. Scenarios – how we adjust our strategy
http://www-static.shell.com/static/public/downloads/brochures/corporate_pkg/scenarios/shell_energy_scenarios_2050.pdf

26. Strategy
http://www.imperial-tobacco.com/index.asp?page=50

27. Strategy
http://www.imperial-tobacco.com/index.asp?page=50

28. Strategy
http://production.investis.com/laird/about/strategy/

29. Emphasize why leadership is
suited to execute strategy

30. Leadership – Communicating Board Skills
http://www.nexeninc.com/Governance/Board/Board_Bios.asp

31. Summarize your
„Why Invest?‟ proposition

32. Why Invest?
http://www.potashcorp.com/investor_relations/why_invest/six_keys/

33. Why Invest?

34. Use technology to engage &
increase accessibility

35. Strategic use of Flash Animation
http://www.potashcorp.com

36. Customization – IR Index Page
http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml

37. IR Index Page
http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml

38. Customization – 'My Page'
http://www.aviva.com/index.asp?pageid=3

39. Investor Surveys
http://basf.surveyworkshop.de/index.php?m=survey&id=60&t=4

40. Interactive online annual reports
http://www.envisionreports.com/enerplus/2009/25ma09048/index.html?voting=true

41. Sorting & filtering
http://www.adidas-group.com/en/investorrelations/events/default.aspx

42. Multi-media Q-Reports
http://www.cameco.com/investors/financial_reporting/quarterly_reports/2009_q3

43. Interactive Financials
http://ri.embraer.com.br/Embraer/PlanDinamicas.aspx?ln=en

44. Social Media
Broaden reach, increase accessibility &
protect shareholder value

45. Twitter use for IR - by Sector
See full report:
http://www.q4blog.com/2009/11/18/report-reveals-175-increase-in-adoption-of-twitter-for-investor-relations-during-q3/

46. More issuers integrating social media
http://ri.embraer.com.br/Embraer/Show.aspx?id_canal=/BeJwfoNTmJjiSdRbjMMcQ

47. More issuers integrating social media
http://www22.verizon.com/socialmedia

48. More issuers integrating social media
http://www.att.com/gen/press-room?pid=5000

49. More issuers integrating social media
http://news.commvault.com

50. TVI Pacific - Small Cap Social Media ROI
 Objective
 Increase web traffic
 Improve liquidity
 Increase share price
 35 % institutional target
 Tactics
 Website redesign
 Twitter
 Facebook
 YouTube
 Flickr
Connect with us:
http://www.tvipacific.com/Investors/Investor-Connect/default.aspx

51. Results
 Website visits up from 100/mth to 4,000/mth
 Social channels
 Twitter 78 followers
 Flickr 1331 photos viewed
 YouTube 603 views
 Slideshare 625 views (440 on slideshare, 185 embeds on TVI site)
 Average daily trading increase of 55%
 Share price $0.06 before launch to $0.11 today
Read more about this on our blog:
http://www.q4blog.com/2010/01/11/tvi-pacific-shares-roi-of-using-social-media-for-ir/#more-1536

52. Proactive vs. Reactive use of Social Media
 Proactive  Reactive
 Early on Twitter,  Late adopter
YouTube and  Activist shaping truth
SlideShare online and impacting
 Front run issues with media
activists  Stock value eroded
 Shapes the discussion  Moved aggressively to
 Mitigates value execute on social
erosion media
 Still working through
issues

54. Thank you!
Contact:
Catherine Crofton
1-877-426-7829 ext. 225
catherinec@q4websystems.com
http://twitter.com/CCrofton
www.q4blog.com
http://twitter.com/q4websystems