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Marketing Management Session 6
1.
Identifying Market Segments
and Targets
2.
3.
4.
Segment Marketing Targeting
a group of customers who share a similar set of needs and wants.
5.
6.
7.
Customerization Combines operationally
driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.
8.
9.
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11.
12.
13.
14.
15.
16.
17.
Dealing with Competition
18.
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20.
21.
22.
23.
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25.
26.
27.
28.
29.
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