1. SUCCESS STORIES
OF WAL-MART
Submitted By :-
Bipin Prasad
IT(HP Process)
Email Id :- darkevil1303@gmail.com

2. AGENDA
 History of Retail Industry
 Introduction to Sam Walton
 Introduction to Wal-mart
 Success story of walmart
 Social Media Marketing
 Success features
 Awards and Achievements
 Successful Joint Ventures
 Success mantra

3. Sam Walton did not
invent retailing, he
simply changed the
business model and
way of doing
business to make it a
much more profitable
venture.

4. HISTORY OF RETAIL INDUSTRY
 The retail industry is responsible for the distribution of
finished products to the public.
 Emerged in the US in the 18th century .
 Developed only in those areas that had a population of above
5,000.

5. CONTD…
 Supermarkets flourished in the US and Canada
after World War II.
 Of the world’s top ten retail companies in terms
of total sales, six are American.
 Major retail giants :- Wal-Mart, Target, Home
Depot and Tesco.

6. INTRODUCTION TO SAM WALTON
1918 1942
(Born) (Joined Military)
(completed graduation & (Took management
joined JC Penny ) of 1st variety store)
1940 1945

7. CONTD…
 1945:- $20,000 (Loan) + $5,000(Own money) Purchased a
Ben Franklin, 1st variety store on Newport, Arkansas.
 Purchased more “Ben Franklin” stores with the help of his
Brother, Brother-In-Law, Father-In-Law.

8. CONTD…
 1962 :- Mortgaged his home and borrowed
against everything.
 July2,1962:- The first true Wal-Mart opened
in Bentonville, Arkansas.

9. INTRODUCTION TO WAL-MART
 1962 :- Founded by Sam Walton .
 1969 :- Incorporated on October 31.
 1972:- Publicly traded on the New York Stock Exchange and
raised $5 million through IPO.

10. CONTD…
 Headquarters :-Bentonville, Arkansas, United
States.
 CEO :- Michael J. Duke.

11. WAL-MART LOGO TIMELINE
 1962 – 1964
 1964 – 1981
 1968 – 1981
 1981 – 1992
 1992 – 2008
 2008 – Present

12. SUCCESS STORY OF WALMART
 Most of the retailers ,located in urban areas, and
focused on specialty items.
 Idea of opening stores in rural areas, keeping
costs low and discounting heavily .

13. KEY TO SUCCESS
 Rigidly control his costs.
 Used electronic scanners at the registers.

14. CONTD…
 1969 :- 18 Wal-Marts in Arkansas and Missouri.
 1980 :- 276 Wal-Marts were operating.
 2010 :- 8,500 stores in 15 countries, under 55
different names.

15. CONTD…
 Mexico as Walmex.
 U K as Asda.
 Japan as Seiyu.
 India as Best Price.

16. CONTD…
 Wal-Mart rules the Fortune
500 for the second year in a
row .
 The eighth time this
decade -- beating Exxon
Mobil .

17. SOCIAL MEDIA MARKETING
 Walmart Special:- They are using it for advertising.
Like , Special Offers, Discounts, New Products
available.
 Walmart Giving :- It is used for the promotion of
charitable activities/foundations of walmart.
 Walmart Carriers :- it is used for hiring people and
suggesting people for careers.

18. CONTD…
 9,050,138 people like this page.
 It is used for the promotion of its products as well
as its charitable activities.
 It helps them to connect them with customers
emotionally as well.

19. CONTD…
 Walmart Suppliers :- This group is for the
suppliers of Walmart . It gives them a platform to
promote their products.
 Walmart Pharmacist :- It was created to connect
walmart pharmacy professionals with other
professional in the world.

20. CONTD…
Walmart Corporate Channel :-
 Around 135 videos are there.
 Videos of shareholders of Walmart. Their journey
as shareholder in Walmart.
 Vidoes of hiring people.
 Adds of Walmart in which they emotionally attach
themselves with customers.

21. SUCCESS FEATURES OF WALMART
 "Fighting Hunger Together"
 Donating more than 1.1 billion pounds of
food , valued at $1.75 billion;

22. CONTD…
 Grants totaling $250 million to support hunger
relief organizations at the national, state and local
levels.

23. CONTD…
 Mobilizing Walmart associates to help food banks
become more efficient in their operations.

24. CONTD…
 Collaboration with government, food
manufacturers and other corporations to increase
impact and reach a greater number of families in
need.

25. CONTD…
 Sustainability :-
 To be supplied 100 percent by renewable energy;
 To create zero waste;
 To sell products that sustain people and the environment

26. CONTD…
Diversity:-
 They believe that business wins when everyone
matters.

27. CONTD…
 The true strength of diversity is unleashed when
each associate is encouraged to reach their full
potential.
 This makes them a global leader in all aspects of
Diversity and Inclusion.

28. AWARDS AND ACHIEVEMENTS
 "Corporate Patriotism Award”, 2004, for
supporting of U.S. service members and their
families.

29. CONTD…
 “Top 25 Diversity Recruitment Programs"
, 2002, to hire and promote Latinos.
 Top Organizations for Multicultural Business –
DiversityBusiness.com

30. SUCCESSFUL JOINT VENTURES
 Entered Mexico with a JV
 It started its international operations with its entry in
Mexico in 1991.
 It formed a joint venture with Grupo Cifra SA de CV
(Cifra), a well-established retail chain in Mexico.
 It fine-tune its strategies to suit the Mexican
customer.

31. CONTD…
 Entered India with a JV
 2006 :- It formed a joint venture with Bharti
Enterprises, Inc.
 2009:- Wal-Mart started doing business in India for
the first time.
 Indian Wal-Mart is a wholesale business.

32. CONTD…
 Entered in Japan:-
 1990 :- Real estate prices in Japan declined.
 Prompting many foreign retailers to enter the
country.
 Wal-Mart started exploring the Japanese market in
1997.
 2002-03:- Wal-Mart-Seiyu Partnership.

33. SUCCESS MANTRA
 Cutting-edge technology
 A frugal corporate culture
The goal of Wal-Mart is to keep prices low on average
the customer saves 15% by shopping at Wal-Mart.

34. Most successful men have not achieved
their distinction by having some new talent
or opportunity presented to them. They have
developed the opportunity that was at hand.
Thank you