Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Temple Israel of New York
1. The Foundations of Social Media:
How Social Media is Changing the Rules
of the Game for Synagogues
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170
2. Our Plan Today
• 5 New Rules of the Game
• Designing for Engagement
• Reviewing Your Channels
• Back of the Napkin Strategy
9. Value is Social Capital
• Social Capital is the
value of the connections
between and among
social networks for
increasing productivity,
spreading information,
and locating desired
resources.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 1:12 or even 1:20 ratio
18. Use Networks With Purpose
Circle represents
current “community”,
Unaffiliated but strongly the tight(er) inner
connected. Prospects! network.
Affiliated, but not well
connected to the These are your
community as a whole. 80/20 people:
At risk for dropping Mavens and
dropping out at key moments, Connectors
& good focus for engagement. More effective at
Expanding our
Reach than the
“institution”.
In general, the thicker the interior network,
the stronger the community.
19. Ask Questions:
Be a Platform
For Conversation
Tagging people is a way to invite
them into the conversation
Temple Beth Abraham, Tarrytown, NY
29. Design for Highest Return on Engagement
Engage Contribute Participate Create
Become a
Create a
Visit Post reviews fan
video,
Watch Give Friend
message,
Download feedback Follow
tweet, blog
Read Vote Join
post, Share
Play Contribute Discuss
about the
ideas Ask
org/events
Comment
Lowest to highest Return on Engagement
* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
30. Engage
Contribute
Participate
Create
Opportunities
for others to
CONTRIBUTE
35. GROUNDSWELL’s P.O.S.T.
1. PEOPLE: Identify audience(s)
2. OBJECTIVES you goals and
– What are for this audience?
objectives
– What are your audience’s
goals?
3. What is the STRATEGY to reach
these goals?
4. Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!
Notas do Editor
Engage: passive activities such as visiting a site, reading the blog, playing a gameContribute: ideas, reviews, feedbackParticipate: within a group or fan pageCreate: create new content on a site or on their own about the site