1. Lisa Colton Darim Online Strategic Storytelling Online Presented by Darim Online Deborah Grayson Riegel MyJewishCoach

2. ATTENTION ECONOMY

4. Preparation: Know Your Goal

5. Examples

7. Who Are You Trying to Engage?

11. Example : Themes of Three

13. Example : Theme Come Alive

15. Example : End with a Powerful Punch

16. Passion: Know the 3 Elements Verbal Vocal Non-Verbal/Visual UCLA

17. Passion: Know the 3 Elements

18. Turning Theory into Practice

19. Prepare: K now Your Audience

20. Prepare: K now Your Audience Pay attention to who is commenting and liking, and what sorts of posts they respond to.

21. Spark Curiosity, & Options for More Tag and link - easy to click for more Connect longer and shorter formats.

22. Spark Curiosity, & Options for More Tag and link - easy to click for more Connect longer and shorter formats.

23. Stream of Consciousness Give them a reason to pause, not scan past. Nice story, but too long

24. Connecting the Dots Look at collection of posts Be IN the story, not about the story

25. Connecting the Dots Look at collection of posts Be IN the story, not about the story Above, @sixthandi. Right, @ujafedny

27. Think in 3’s Make it come alive - words, style/tone, punctuation Know your audience and their mindset online Think long term. What does your collection say about you? How has it changed your audience?

28. Q&A and Discussion

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