SRF - Social Media Aleph

Online Tools for Communication in the 21st Century Lisa Colton Founder & President Darim Online [email_address] 434.977.1170

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Capital ,[object Object],[object Object]

Old and New Paradigms Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people “ Social media means ‘ group action just got easier’ ” - Clay Shirky

Applying Innovation to Existing Models

Sometimes Requires Redesigning The System

Question Assumptions ,[object Object],[object Object],[object Object],[object Object]

What is a 21st Century Rabbi? ,[object Object]

Be Goal Oriented ,[object Object],[object Object],[object Object]

Thinking Strategically: POST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.

Ambient Awareness ,[object Object],[object Object],[object Object]

Temple Sinai, Oakland, CA: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]

Beth Israel, VA: Preschool Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sixth and I Synagogue, DC: Twitter

Official and Unofficial Outposts Find relevant conversations and contribute value

A Note on Staffing (Temple Israel, Memphis) ,[object Object],[object Object],[object Object]

Web Sites and e-Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s About Technology… AND MUCH MORE. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SRF - Social Media Aleph

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