1. TWITTER
Lisa Colton
lisa@see3.com
@lisacolton @darimonline

2. Today…
• Mobile, Attention
• Basics, Vocabulary
• 5 Twitter Strategies
– Content & Storytelling
– Conversation & Hashtags
– Live Tweeting
– Personal Learning Networks
– Individual vs. School Accounts

3. Mobile
Concise
Conversational

4. About Twitter
•
•
•
•
•
History
Billion+ users
100 million daily active users
60% of users access through mobile
30% millennials (15-34) and rapidly growing

5. THIS IS AN ATTENTION ECONOMY

7. Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg
# denotes hashtag

8. CONTENT
Create
Updates, news,
Photos, Vine videos,
announcements
Curate
Links to useful articles
Retweet content you see
from others

9. Share News

10. CURATE

11. CURATE

12. CURATE
JDS in Seattle
MOSTLY
Curates!

13. Cross Platforms: Wrong Idea

14. Cross Platforms: Right Idea
Know where you’re going,
and that it’s a blog
Know where you’re going,
what’s there, and that it’s
useful
Empower others to share
their engagement with you
and to promote you!

15. Conversations:
Listen, Ask, Reply

16. Listening
on Twitter:
Mentions
When people are talking TO you or
When people are talking TO you or
ABOUT you.
ABOUT you.
Based on your settings and tools, you’ll
Based on your settings and tools, you’ll
get a notification when someone
get a notification when someone
mentions you
mentions you

17. HASHTAGS
Anyone can start one!
Check first!
Keep brief, and intuitive.
Use in tweet, or add to end
#jedchat
#JED21
#FF
#NAEYC
#NJECN

18. Live Tweeting: SAR ACADEMY

19. ACCESSIBILITY:
Convenience of
today’s online social
tools
VALUE:
Resources, answers,
insight, inspiration.
SOCIAL:
Relationships, dialogue,
community
PERSONAL
LEARNING
NETWORKS

20. Personal…Networks

21. Example of
Hashtags,
#JED21
(Jewish Education in the
21st Century)

22. Twitter Chats:
#jedchat
Wed nights
9-10pm

23. PERSONAL vs. BRAND
Clear who it is. You’d do the
same when you answer the
phone, right?
I statements feels personal.
Human connection.
Asking for help is personal
and will get more responses.

24. Person vs. School

26. Dashboard: HootSuite

27. IT’S ALL ABOUT THE NETWORK
Who do you want to reach and engage with?
How can Twitter be as asset for connecting with your
community, and reaching new audiences?