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Lisa Colton

Tecnologia Negócios

Agenda
• 
• 
• 
• 
• 

Pages vs Groups vs Profiles
Tips & Skills for Success
Storytelling
Engagement
Metrics

Tagging
Profiles (friends)
and groups
(members).
Pages you can
only tag in
comments
Capitalize,
or use @

#1.

Be
invi*ng!

Ask

Ques*ons!

Temple
Beth

Abraham,

Tarrytown,
NY

More
Ques*ons!

Congrega*on
Beth

Israel,
San
Diego

BE
REAL!

If
you’re
using
FB

as
a
proﬁle,
step

inside
your

community.

Gabby
as
Temple

Sinai
of
Oakland

Staﬀ.

Tag
Photos
to
Invite
People

into
the
Conversa*on

Organize Your Story: Group Ideas by
Themes of Three
  Chronology
  Geography
  Advantages/Disadvantages
  Causation
  Extremes and Middle Ground
  Anything!

Produced by
The Social Media Academy is generously
funded through a grant from

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Detroit academy facebook

1. DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY Lisa Colton Chief Learning Officer, See3 Communications & President, Darim Online lisa@darimonline.org @darimonline @lisacolton Slides: Produced by The Social Media Academy is generously funded through a grant from

2. Agenda •  •  •  •  •  Pages vs Groups vs Profiles Tips & Skills for Success Storytelling Engagement Metrics

3. Page

4. Group

5. Profile

6. Newsfeed

7. Tagging Profiles (friends) and groups (members). Pages you can only tag in comments Capitalize, or use @

8. Username

9. Marketing

10. Make Smart Design Choices

11.

12. Iconic. Identifiable.

13. Your Voice and Engagement

14. #1. Be invi*ng! Ask Ques*ons! Temple Beth Abraham, Tarrytown, NY

15. More Ques*ons! Congrega*on Beth Israel, San Diego

16. BE REAL! If you’re using FB as a proﬁle, step inside your community. Gabby as Temple Sinai of Oakland Staﬀ.

17. Tag Photos to Invite People into the Conversa*on

18. Organize Your Story: Group Ideas by Themes of Three   Chronology   Geography   Advantages/Disadvantages   Causation   Extremes and Middle Ground   Anything!

19. Example: Themes of Three (or so)

20. METRICS

21. Produced by The Social Media Academy is generously funded through a grant from

Detroit academy facebook

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