1. Putting Your Best Foot Forward:
How to Market Your School
with Authenticity and Impact
Through Social Media
Lisa Colton
Chief Learning Officer
See3 Communications / Darim Online
lisa@see3.com
@lisacolton @darimonline

4. 1. Attention Economy
2. Be Real
3. Add Value
4. Weave the Network
5. Create Social and
Shareable Content

5. #1 THIS IS AN ATTENTION ECONOMY

6. #2: BE REAL

7. Make it
Personal

8. Develop Your
Voice:
Examples
From Twitter

9. Real Means Listening & Being Responsive

10. #3: ADD
VALUE

11. Use your listening
as an excuse to
create a toolbox
of assets

13. Idea: Pick monthly themes that parallel the curriculum

14. Unofficial Outposts
Instead of making them come
to you, you go to them.

15. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

16. Ask questions!
How could you reframe this post
to be more Social & engaging?

18. Create Social & Sharable Content

19. Tag to Invite into the Conversation

20. Be Social & Personal

21. People, Not Technology
This is all about seeing
each other as real
people. Increasing
transparency, connection,
and knowledge about
each other.
An important moment of
friendship you’ve had on
Facebook?

22. POST:
Back of the Napkin Plan
1. PEOPLE: Identify audience(s)
2. OBJECTIVES
– What are you goals and objectives for this audience?
– What are your audience’s goals?
3. What is the STRATEGY to reach these goals?
4. Determine the specifics of the TECHNOLOGIES you’ll
use. Implement, measure, refine!

23. John Fitch’s Steam Engine

24. John Fitch’s Steam Engine