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Introduction to Social Media Tools and their Implications for Jewish Day Schools Presented by Lisa Colton,  Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/*******
WORKSHOP GOALS Get comfortable Get confident Build vocabulary Learn from others & teach others! No apologies Think tachlis and big picture Make the most of the opportunity! Know we’ve got your back for 6 months!
RELATIONSHIPS
Ambient Awareness See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
Our Facebook Experience Who’s got a personal profile page? Who uses it at least weekly? Who’s got a Facebook Page for their school? Anyone using a Facebook Group?
STARTING…
News Feed
Personal Profile
Friend Lists & Privacy
Listening on Facebook
Tagging  When someone tags you, you’re notified and it shows up on your wall
Tagging
Facebook Pages
Facebook Pages
What is this Facebook Page achieving?
How about these?
UserGeneratedContent
Facebook Usernames
Facebook Groups
Our Facebook Group! Your Questions & Reflections Go Here! Your Photo Goes Here! You’ll find a link to our group here
GROUNDSWELL’s P.O.S.T. PEOPLE: Identify audience(s) OBJECTIVES ,[object Object]
What are your audience’s goals?What is the STRATEGY to reach these goals?  Determine the specifics of the TECHNOLOGIES you’ll use.  Implement, measure, refine!

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