1. Streetwear and Street Culture
There is no best way to express a person’s individuality than to look at a person’s clothes.
Usually, the clothes tell of a person’s style or personality. It is also dependent on the person’s
upbringing or the environment that he or she grew up in. For Suyo streetwear clothing, the truth
is found in nowhere but the streets. The streets tell of the most truthful stories about people, their
lives and their culture. It is a colorful and diverse community that is neither for the weak nor the
disloyal. Street culture thrives in the heart of a city.
Consequently, the city is where most of the brave and creative souls mix and band
together. Street culture is impossible to exist without the collaboration of creative, talented,
passionate, and fearless individuals who don’t care what other people say about them. It also
includes the hustle and bustle of the city’s activities, be it social or economic in nature. These
individuals have loud personalities which can be highlighted by their bold choice of streetwear
clothes made especially by Suyo. The city is likewise filled with raw talent and disregard for
norms. If street culture is the topic, norms are usually not welcome in this case.
What is the core of street culture? It is nothing but pure talent and passion, and the vision
to stand out from the rest. Most people would be uncomfortable at the idea of swaying against
the tide, because it usually causes resistance from the greater majority. But for some who are
brave enough to face this, the main goal is to be differentiated, to be distinct from the crowd. Not
all can achieve this because it takes a lot of courage and belief in one’s self. It also requires an
advocacy worth fighting for. The Suyo brand resonates this idea quite perfectly.
Streetwear is more than just clothes; it is an expression of the wearer’s identity. It is an
expression of a culture than cannot be easily taken down, or trashed upon. It is definitely not for
the faint-hearted, since Suyo is for those people who are ambitious in philosophy. More than just
clothes, or culture, or actually living in the popular street side, being strong is a lifestyle. As for
all traits that are required for people to have, strength of character, voice, and values is what
make up the core of street culture and philosophy.
This bold characteristic is only highlighted by streetwear clothes for a start, but deep
into the essence of street culture, it is also necessary to dress how you want people to perceive
you. Suyo offers just that opportunity by offering clothes that are not mainstream designed, but
something which is unique and definitely edgy. After all, people need clothes that are the same
as their persona and beliefs in life.
Street culture is not just a fad or a passing trend. It is definitely staying since it is not just
edge and being loud, it is more of a lifestyle.

2. Resource Box:
Suyo StreetWear provides sophisticated fashion forward clothing inspired by Urban Australian.
It make sure that each and every graphic and piece of packaging in it's clothing range is first and
foremost a piece of art in motion and aims to bring it to life through the art of fashion.
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