Twitter presentation from Marketing Week Live June 2013

1. Twitter, Inc.
AN INTEREST NETWORK WITH
SOCIAL QUALITIES
H O W T O P L A N I N T H E M O M E N T
W I T H T W I T T E R
@DaraNasr
Friday, June 28, 13

2. @TwitterAdsUK
the pulse of the planet
@TwitterAdsUK
Friday, June 28, 13

3. @TwitterAdsUK
Barack Obama
@BarackObama
Four more years.
pic.twitter.com/bAJE6Vom
@TwitterAdsUK
Friday, June 28, 13

4. @TwitterAdsUK
David Whitehouse
@d_whitehouse
Lance Armstrong should be applauded for
being able to ride a bike so well on drugs. I
tried it once. Hit a dog and fell into a canal.
10,496
RETWEETS
2,229
FAVORITES
4:17 PM - 18 Jan 13
@TwitterAdsUK
Friday, June 28, 13

5. powered by conversations
@TwitterAdsUK
Friday, June 28, 13

6. 1 billion Tweets every 2.5 days
source: Twitter Internal 2012
@TwitterAdsUK
Friday, June 28, 13

7. @TwitterAdsUK
where news breaks
@TwitterAdsUK
Friday, June 28, 13

8. @TwitterAdsUK
Fast news
1m Tweets in 3 hours
@TwitterAdsUK
Friday, June 28, 13

9. @TwitterAdsUK
Friday, June 28, 13

10. @TwitterAdsUK
where new connections are made
@TwitterAdsUK
Friday, June 28, 13

11. Labour Press Team
@labourpress
Send out a search party - @LibDemPress
haven’t tweeted since July 13th.
@DaraNasr | Confidential
Friday, June 28, 13

12. Lib Dem Press Office
@LibDemPress
@labourpress Sorry, we’ve been busy
running the country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
@DaraNasr | Confidential
Friday, June 28, 13

13. @labourpress Sorry, we’ve been busy running the
country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
Lib Dem Press @LibDemPress
Labour Press Team
@labourpress
@LibDemPress yes, that’s going well. Keep
up the good work.
@DaraNasr | Confidential
Friday, June 28, 13

14. #WeNurses
@TwitterAdsUK
Friday, June 28, 13

15. Twitter is the shortest distance between you
and what interests you most
@TwitterAdsUK
Friday, June 28, 13

16. 10m users in the UK
source: Twitter UK Internal 2012
@TwitterAdsUK
Friday, June 28, 13

17. 200m users globally
@TwitterAdsUK
Friday, June 28, 13

18. @TwitterAdsUK
80% access Twitter UK on mobile
source: Twitter UK Internal 2012
@TwitterAdsUK
Friday, June 28, 13

19. mobile.
on the sofa, on the move, in the
moment.
@TwitterAdsUK
Friday, June 28, 13

20. @TwitterAdsUK
TV is a key interest on Twitter
source: SecondSync 2012, Crimson Hexagon 2012
95%
of online public conversations
are on Twitter
40%
of all Twitter traffic around
peak time is about TV
of UK Twitter users use
Twitter while watching TV
60%
Friday, June 28, 13

21. @TwitterAdsUK
Friday, June 28, 13

22. Twitter is the shortest distance between you
and what interests you most
@TwitterAdsUK
Friday, June 28, 13

23. Twitter is the shortest distance between
and what interests you most
@
@TwitterAdsUK
Friday, June 28, 13

24. Twitter is the shortest distance between
and
@
#
@TwitterAdsUK
Friday, June 28, 13

25. Capitalise on real-time marketing through
content and targeting
@TwitterAdsUK
Friday, June 28, 13

26. @TwitterAdsUK
1. Live
Friday, June 28, 13

27. @TwitterAdsUK
2. Public
Friday, June 28, 13

28. @TwitterAdsUK
3. Conversational
Friday, June 28, 13

29. @TwitterAdsUK
#RyanGoslingWontEatCereal
Friday, June 28, 13

30. 4. Mobile
Friday, June 28, 13

31. New York
4. Mobile
Friday, June 28, 13

32. São PauloNew York
4. Mobile
Friday, June 28, 13

33. São Paulo TokyoNew York
4. Mobile
Friday, June 28, 13

34. @TwitterAdsUK@TwitterAdsUK
#ThankYouSirAlex
1.4m Mentions in first hour
Big cultural moments
Friday, June 28, 13

35. Oreo Cookie
@Oreo
Power out? No problem.
pic.twitter.com/dnQ7pOgC
Friday, June 28, 13

36. @TwitterAdsUK
Would you just look at this owl, isn’t it
great? #SuperbOwl pic.twitter.com/
NCF2HOAV
Emergency Cute Stuff
@EmergencyPuppy
@TwitterAdsUK
Friday, June 28, 13

37. @TwitterAdsUK
Small personal moments
Friday, June 28, 13

38. @TwitterAdsUK
= memesmoment
Friday, June 28, 13

39. @TwitterAdsUK
memes
moment ≠
Friday, June 28, 13

40. @TwitterAdsUK
moment = relevance
Friday, June 28, 13

41. @TwitterAdsUK
moment = relevance
interests
intent
Friday, June 28, 13

42. @TwitterAdsUK
content strategy
ALWAYS ON
CONTENT CALENDAR
SCENARIO PLANNING
REAL-TIME RESPONSE
Friday, June 28, 13

43. @TwitterAdsUK
Plan for the moment
Friday, June 28, 13

44. @TwitterAdsUK
1. Plan for always-on marketing moments
Friday, June 28, 13

45. @TwitterAdsUK
Friday, June 28, 13

46. @TwitterAdsUK
Friday, June 28, 13

47. @TwitterAdsUK
2. Create a winning content calendar
Friday, June 28, 13

48. @TwitterAdsUK
You gotta be in it to win it! Can you
name this classic to win Easter prizes?
#DoritosNameThatTune vine.co/v/
bDVDizDdOuz
Doritos
@doritosuk
@TwitterAdsUK
Friday, June 28, 13

49. @TwitterAdsUK
You gotta be in it to win it! Can you
name this classic to win Easter prizes?
#DoritosNameThatTune vine.co/v/
bDVDizDdOuz
Doritos
@doritosuk
@TwitterAdsUK
Friday, June 28, 13

50. @TwitterAdsUK@TwitterAdsUK
French Connection
Friday, June 28, 13

51. @TwitterAdsUK
3. Plan for the best scenarios
Friday, June 28, 13

52. @TwitterAdsUK
@jennymaria_ a piece of the Burberry
runway #MadeFor Jenny twitpic.com/
c56xOo
Burberry
@Burberry
@TwitterAdsUK
Friday, June 28, 13

53. Twitter, Inc. | Confidential
Barclaycard - rewarding conversation
Friday, June 28, 13

54. LauraEllen
@Laura_ellenxx
Can tell I like chocolate abit too much
when I’m following @KITKAT and @Oreo
hahahahahah
@TwitterAdsUK
Friday, June 28, 13

55. LauraEllen @Laura_ellenxx
Can tell I like chocolate abit too much when I’m
following @KITKAT and @Oreo hahahahahah
Kit Kat
@KITKAT
The fight for @Laura_ellenxx’s affections is
on. @Oreo your move #haveabreak
twitpic.com/cb1g84
@TwitterAdsUK
Friday, June 28, 13

56. Kit Kat @KITKAT
The fight for @Laura_ellenxx’s affections is on. @Oreo
your more #haveabreak twitpic.com/cb1G84
Oreo Cookie
@Oreo
Sorry, @KITKAT we couldn’t resist...
#GiveOreoABreak pic.twitter.com/iMXjChet
@TwitterAdsUK
Friday, June 28, 13

57. @TwitterAdsUK
4. Expect the worst scenarios
Friday, June 28, 13

58. @TwitterAdsUK
Dogging Tales: 118k Tweets
Friday, June 28, 13

59. @TwitterAdsUK
Friday, June 28, 13

60. @TwitterAdsUK
Friday, June 28, 13

61. @TwitterAdsUK
Lynx spends millions on advertising
and then this happens! #doggingtales
Alan Carr
@AlanCarr
@TwitterAdsUK
Friday, June 28, 13

62. @TwitterAdsUK
‘Crisis meetings’ all morning thanks to
Les in #DoggingTales last night...
We’ve concluded there is no crisis
pic.twitter.com/cqfmTDEhWH
The Lynx Effect
@lynxeffect
@TwitterAdsUK
Friday, June 28, 13

63. @TwitterAdsUK
If you go down to the woods today, be
sure to be smelling your best...
@lynxeffect #DoggingTales
pic.twitter.com/t9ZFP3wLsn
DMac
@waronfacades
@TwitterAdsUK
Friday, June 28, 13

64. @TwitterAdsUK
5. Speed can be a key differentiator
Friday, June 28, 13

65. @TwitterAdsUK@TwitterAdsUK
Friday, June 28, 13

66. @TwitterAdsUK@TwitterAdsUK
#NandosFergieTime
Friday, June 28, 13

67. @TwitterAdsUK@TwitterAdsUK
Friday, June 28, 13

68. @TwitterAdsUK
Every Tweet creates a moment
Friday, June 28, 13

69. @TwitterAdsUK
Every campaign creates a moment
Friday, June 28, 13

70. @TwitterAdsUK
Every TV programme creates a moment
Friday, June 28, 13

71. @TwitterAdsUK
Every event creates a moment
Friday, June 28, 13

72. @TwitterAdsUK
Plan for the moment
Friday, June 28, 13

73. Twitter, Inc.
AN INTEREST NETWORK WITH
SOCIAL QUALITIES
H O W T O P L A N I N T H E M O M E N T
W I T H T W I T T E R
@DaraNasr
Friday, June 28, 13