Twitter, Inc. Move People

Twitter, Inc.
MOVE PEOPLE
D R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr
Thursday, May 23, 13

@TwitterAdsUK

@TwitterAdsUK
“ I loved couriers. You had this transfer of physical
information happening throughout the city and the
world... that [you] can view in real time on a map.
That’s what’s going on in the city.”
- Jack Dorsey
@TwitterAdsUK

@TwitterAdsUK
the pulse of the planet
@TwitterAdsUK

@TwitterAdsUK
Barack Obama
@BarackObama
Four more years.
pic.twitter.com/bAJE6Vom
@TwitterAdsUK

@TwitterAdsUK
David Whitehouse
@d_whitehouse
Lance Armstrong should be applauded for
being able to ride a bike so well on drugs. I
tried it once. Hit a dog and fell into a canal.
10,496
RETWEETS
2,229
FAVORITES
4:17 PM - 18 Jan 13
@TwitterAdsUK

powered by conversations
@TwitterAdsUK

1 billion Tweets every 2.5 days
source: Twitter Internal 2012
@TwitterAdsUK

@TwitterAdsUK
where news breaks
@TwitterAdsUK

@TwitterAdsUK
London helicopter crash
16 Jan 2013
London helicopter crash
16 Jan 2013
@TwitterAdsUK

@TwitterAdsUK
8:03 AM
Aaron James Rodgers
@bottle_bohemia
Just witness an horrific crash! Helicopter hit
a crane, spiralled into the ground!
pic.twitter.com/oZ6wFWJT
248
RETWEETS
16
FAVORITES @TwitterAdsUK

@TwitterAdsUK
Quin
@QuinMurray
Helicopter just hit a crane and crashed a few
metres in front of me in vauxhall. Completely
shaken. pic.twitter.com/2YJvzsp3
2,379
RETWEETS
100
FAVORITES
8:05 AM
@TwitterAdsUK

@TwitterAdsUK
BBC Radio 5 live
@bbc5live
BREAKING: Reports a helicopter has
crashed at South Bank in London. Live:
ow.ly/gQUoy
8:13 AM
129
RETWEETS
2
FAVORITES
@TwitterAdsUK

@TwitterAdsUK
Fast news
1m Tweets in 3 hours
@TwitterAdsUK

@TwitterAdsUK
where new connections are made
@TwitterAdsUK

Drizzy @Drake
The ﬁrst million is the hardest.
@DaraNasr | Conﬁdential

Drizzy @Drake
The ﬁrst million is the hardest.
T. Boone Pickens @boonepickens
@Drake The ﬁrst billion is a helluva lot harder.

Labour Press Team
@labourpress
Send out a search party - @LibDemPress
haven’t tweeted since July 13th.

Lib Dem Press Ofﬁce
@LibDemPress
@labourpress Sorry, we’ve been busy
running the country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.

@labourpress Sorry, we’ve been busy running the
country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
Lib Dem Press @LibDemPress
Labour Press Team
@labourpress
@LibDemPress yes, that’s going well. Keep
up the good work.

#WeNurses
@TwitterAdsUK

Twitter is the shortest distance between you
and what interests you most
@TwitterAdsUK

10m users in the UK
source: Twitter UK Internal 2012
@TwitterAdsUK

200m users globally
@TwitterAdsUK

@TwitterAdsUK
80% access Twitter UK on mobile
source: Twitter UK Internal 2012
@TwitterAdsUK

mobile.
on the sofa, on the move, in the
moment.
@TwitterAdsUK

@TwitterAdsUK
TV is a key interest on Twitter
source: SecondSync 2012, Crimson Hexagon 2012
95%
of online public conversations
are on Twitter
40%
of all Twitter trafﬁc around
peak time is about TV
of UK Twitter users use
Twitter while watching TV
60%

Twitter is the shortest distance between
and what interests you most
@
@TwitterAdsUK

Twitter is the shortest distance between
and
@
#
@TwitterAdsUK

a platform to reﬂect and create
locally and globally
@TwitterAdsUK

in 140 characters
“On the step I felt that the whole world is
watching. I said I wish they would see what
I see. It was amazing.” Felix Baumgartner
Red Bull Stratos
@RedBullStratos
3,989
RETWEETS
1,081
FAVORITES

Oreo Cookie
@Oreo
Power out? No problem.
pic.twitter.com/dnQ7pOgC

@TwitterAdsUK
Would you just look at this owl, isn’t it
great? #SuperbOwl pic.twitter.com/
NCF2HOAV
Emergency Cute Stuff
@EmergencyPuppy
@TwitterAdsUK

"Creativity in advertising is all
about the power of reduction.
Write less, say more".
- John Hegarty
@TwitterAdsUK

constraint inspires creativity
@TwitterAdsUK

a single Tweet can tell a story
@TwitterAdsUK

Paddy Power
@paddypower
Andy & Judy Murray looked pretty relaxed
in their Melbourne Hotel ahead of the big
game... #AusOpen
pic.twitter.com/TPxCqbTn
@TwitterAdsUK

individual conversations
build brands
@TwitterAdsUK

9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012
450k
50k
150k
250k
350k
love
anger
happiness
sadness
network outage
source: Wunderman Social Favouribility Engine, 2012
@TwitterAdsUK

@TwitterAdsUK
Tunde
@Tunde24_7
@O2 bastard big man ting I swear direct me
to your owner what happened to my internet
connection fam mans having to use wifi and
dat
1,168
RETWEETS
372
FAVORITES
@TwitterAdsUK

@TwitterAdsUK
O2 in the UK
@O2
@Tunde24_7 Have you tried to reset the
router ting fam, so mans can use the wifi and
dat?
5,146
RETWEETS
1,991
FAVORITES
Tunde @Tunde24_7
@O2 bastard big man ting I swear direct me to your owner
what happened to my internet connection fam mans having
to use wiﬁ and dat
@TwitterAdsUK

LauraEllen
@Laura_ellenxx
Can tell I like chocolate abit too much
when I’m following @KITKAT and @Oreo
hahahahahah
@TwitterAdsUK

LauraEllen @Laura_ellenxx
Can tell I like chocolate abit too much when I’m
following @KITKAT and @Oreo hahahahahah
Kit Kat
@KITKAT
The fight for @Laura_ellenxx’s affections is
on. @Oreo your move #haveabreak
twitpic.com/cb1g84
@TwitterAdsUK

Kit Kat @KITKAT
The ﬁght for @Laura_ellenxx’s affections is on. @Oreo
your more #haveabreak twitpic.com/cb1G84
Oreo Cookie
@Oreo
Sorry, @KITKAT we couldn’t resist...
#GiveOreoABreak pic.twitter.com/iMXjChet
@TwitterAdsUK

mass conversations power
movements
@TwitterAdsUK

Campaign: brand of the year
@TwitterAdsUK

@TwitterAdsUK
Deeper integration, deeper engagement
Three #DancePonyDance
@TwitterAdsUK

@TwitterAdsUK
Nothing but love
It seems while I’ve been away a pony has
been moonwalking youtu.be/Ekro5T9Iaio
#DancePonyDance
Clare Balding
@clarebalding
@TwitterAdsUK

@TwitterAdsUK
Nothing but love
Have you seen this amazing commercial
from Three Mobile using “Everywhere”?
Watch the video here: youtube.com/watch?
v-Ek... #danceponydance
Fleetwood Mac
@ﬂeetwoodmac
@TwitterAdsUK

@TwitterAdsUK
Campaign coverage: 200k Tweets with OTS of 23m
UNIQUE REACH (USERS)
DATE
0
6250000
12500000
18750000
25000000
1/3 2/3 3/3 4/3 5/3 6/3 7/3 8/3 9/3 10/3 11/3 12/3 13/3 14/3 15/3 16/3 17/3
25M
12.5M
source: Datasift, Colourtext 2013

Twitter, Inc. Move People

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