GMMedia created ProjectRTB to partner with media agencies to educate, plan and purchase mobile RTB by starting with the client goals (KPIs) and working backwards. We listened to the agencies and one specific fact continues to emerge; vetting and understanding how to use advanced mobile RTB is necessary but can easily put a strain on internal resources. Take advantage of our expertise and solutions to make RTB EASY in the following categories:

1. “real”
Mobile
Real
Time
Bidding
KNOW THE DIFFERENCES?
GMMedia created ProjectRTB to partner with media agencies to
educate, plan and purchase mobile RTB by starting with the client goals
(KPIs) and working backwards. We listened to the agencies and one specific fact
continues to emerge; vetting and understanding how to use advanced mobile RTB
is necessary but can easily put a strain on internal resources. Take advantage of
our expertise and solutions to make RTB EASY in the following categories:
‣ Multicultural
‣ Retail
‣ Automotive Tier I,II,III
‣ Franchise Groups
‣ Entertainment | Studios
‣ Restaurant and QSR
‣ Healthcare
‣ CPG and FMCG
HERE ARE JUST A FEW...
Active Impressions Only - RTB only
bids on active impressions vs purchasing
bundled impressions based on publisher
history
Data and Measurement - RTB utilizes
1st party data and 3rd party data to enrich
every ad request to measure chance of
conversion before purchasing
CTR +200% over industry average -
“Real” RTB utilizes predictive modeling,
which gets smarter as campaigns progress
making common engagement metrics like
Click Thru Rates (CTR), Cost Per Click
(CPC), Cost Per Acquisition (CPA), and
others perform substantially higher
Simply Put: Placing mobile display ads in front of active
mobile users most likely to interact with your brand...
MediaGMStay relevant. Be accessible.
iRTB?
!"#$%%!&$"#'
WHAT DO YOU THINK?...
Now that mobile devices account for more then half of all web
traffic and growing, a major industry white paper suggests
Mobile Display should represent 9%+ of TOTAL ad budget.
Are you utilizing enough Mobile Display in your media mix to
reach and engage the modern consumer?
rtbprojectL e a r n , p l a n a n d e x e c u t e m o b i l e r e a l t i m e b i d d i n g .
Email RFPs | Avail@GrowthMattersMedia.com
Contact | Info@GrowthMattersMedia.com
Web | GrowthMattersMedia.com
Phone | 972.774.4404
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