PSEWeb 2012 Presentation on Transmedia (Halifax, NS, Canada)

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6.  The average teenager has over 25 apps installed on their mobile device,
with an additional 33 percent of respondents stating they have downloaded
over 40 apps.
 In 2012, 76 percent of teenagers surveyed said they were spending more
time on digital devices in comparison to the previous year.
 56 percent stated they spent 'much more time' on their devices and
interacted more with friends on devices than in person.
* Data taken from 10,500 FunChat survey respondents between November 2011, and February 2012

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http://1001tales.posterous.com/transmedia-engagement-participatory-culture-t

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’

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- Ad Week Magazine

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We love him. We want to HUG him.
Unilever Knorr Canada Campaign:
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“Salty isn’t just delivering a message;
he’s providing meaning. …watching
his videos or talking with Salty on
Twitter or FB or ChatRoulette …
doesn't feel like watching an ad. It
feels like FUN.”
-Marta Kagan (mzkagan.posterous.com)

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’ ,
…

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“Every Great [Thought] Leader is a
Great Storyteller.…”
-Dr. Howard Gardner, Harvard University Psychologist

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“Whenever they solved a puzzle, the students
came to the game office where they were handed
a new envelope showing the Reality logo on the
front… The envelope contained a Reality card
pack. It consisted of a set of 10 playable cards and
instructions on what to do with them…”

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“Projects included writing a story,
designing a game, recording a movie
and other interdisciplinary tasks.…”
Jeff Watson | http://remotedevice.net/

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-TheRedHotMarketingBlender.com

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Keep momentum after campaigns with
apps and games and social networks!

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-Peter Drucker
Augmented Reality Creates Nifty
Brand->to->World Extensions

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Questions?
@daphnesimone