Marketing Plan : Concoct-Share App

Daphné Lala – Concoct-Share Marketing Plan [2012]

App Economy : Marketing plan Concoct-share

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Version n°1 – 2012-11-21

Name of the business owner Richard Linell
Name of business Love Food Hate Waste, LFHW
Business address 6 torrens road London
Post code E154NA +447729623670
Home address 6 torrens road London
Post code E154NA +447729623670
Date business commenced 2007/11/21
Legal Status Non-profit-making organization
Principal activities Public information, Support of society
associations, partnership with organizations to
forewarn about social & environmental issues
like food waste, creation of communication
ways to support our marketing operations,
creation of an mobile app : Concoct-Share

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Table of Contents

Table of Contents ................................................................................................................. 3

Marketing Plan Summary..................................................................................................... 4

The Business ...................................................................................................................... 4

The Future .......................................................................................................................... 4

The Market ......................................................................................................................... 4

The Finances ...................................................................................................................... 5

The Business ........................................................................................................................... 6

Business overview ............................................................................................................... 6

S.W.O.T. analysis ................................................................................................................ 6

S.W.O.T. activity sheet ......................................................................................................... 8

Products/services ................................................................................................................ 8

The Future............................................................................................................................. 10

Vision statement ................................................................................................................ 10

Mission statement .............................................................................................................. 10

Goals/objectives ................................................................................................................ 10

The Market ........................................................................................................................... 11

Unique selling position ........................................................................................................ 11

Customers/clients .............................................................................................................. 11

Customer management ...................................................................................................... 11

Competitors ...................................................................................................................... 12

Market research ................................................................................................................ 13

Environmental/industry analysis ............................................................................................ 13

Marketing strategy ............................................................................................................. 14

Advertising & sales ............................................................................................................ 15

The Finances ......................................................................................................................... 18

Price................................................................................................................................ 18

Expected sales .................................................................................................................. 18

Marketing budget [2013].................................................................................................... 19

Monitoring/measurement activities ............................................................................... 20

Bibliography......................................................................................................................... 21

Survey, facts & statics : ...................................................................................................... 21

Volunteering :.................................................................................................................... 21

Apps habits and trends: ...................................................................................................... 21

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Marketing Plan Summary

The Business
Business name: Love Food Hate Waste
Business structure: Non-profit Organization - NGO
Business location: 6 torrens Road London E154NA
Date established: 2007/11/21
Business owner(s): Richard Linell
Products/services: Concoct-Share, an app for mobile and tablets devices

The Future
Vision statement:
The aim of Love Food Hate Waste is to inform people about environmental and social issues like
starvation, energy saving and particularly, poverty, needy people, and food waste.
We hope to create some engagement from the British population and help them to have new habits
about their food consumption while helping unfortunate person. We are convinced that if we help and
give some advices to people, they will change their life habits. To make a better life !
Goals/objectives:
About our short term goals, we just want that people understand and be informed about the waste
issue and be in position to receive some advices to try to be a better citizen.
As a long term aim, we want to reduce waste food while increasing food bank donations by 10% in the
city of London in 5 years.
In reply to these goals and expectations, we want to create an App which guides people to reduce their
food waste and make some feed donation to food bank.
Moreover, Love Food Hate Waste company will continue to make some operations (partnership with
organizations, lectures, promotions, …) informing people about the danger of the food waste and
doing some awareness campaigns all around the British country.

The Market
Target market:
Our target is single women between 25-45 y.o, CI (middle class), urban person, and digital savvy
So this is our target : Dynamic single women, who don’t exactly know how to manage their life’s
occupations like cooking and cleaning, their social life, and their job. They are open to all sorts of tools
that could help them to manage as well their time and they are used to use digital ways to be informed,
and enjoy themselves. They are ready to support needy people but they have no idea how.

Marketing strategy:
To promote Concoct-Share and allow its development over the long term, we plan to implement PR
operations enabling us to reach our main and core target through reviews and articles about our
application, but also by creating partnerships with renowned brands.
We heavily count on PR, however, as the assessment of the market and the competitors will
demonstrate to you, Concoct-Share has an important value on which we will insist.
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Promotion on social networks and buying of advertising spaces on internet will be required to establish
a reputation and awareness for the application.

The Finances
From a financial point of view, the expenditure will be limited to the maximum because our application
is free. As well as NGOs and associations, the opportunity to invest in this application remains limited.
That is why through this marketing plan we outline a clear and precise financial plan. Of course, our
volunteers and staff will do many operations in-house, which are part of finance not recorded in our
financial plan.
Partnerships and our charity’s character will allow us to obtain aid for the promotion of the application.

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The Business
Business overview
Love Food Hate Waste is owned by Richard Linell. Since its creation in London in 2007, this non-profit organization allows by promotion and awareness campaigns to warn
and prevent about the food waste and its issues. Some ambassadors make lecture and several operations are launched all the year like contests, workshops, partnerships,
and informative campaigns transmitted by flyers, advices and groups discussion. Love Food Hate Waste has as major aim to inform and support people about their food
consumption habits to help them to reduce their food waste. This new way to consume offers several advantages: a personal advantage for the purse, and a social advantage
for the environment while helping needy persons.
Thus, Love Food Hate Waste decided to launch an App to assist them in managing their food consumption (sort their use-by-date’s products, give some practical advices like
recipes to combine their products) and in sharing by a food donation.

S.W.O.T. analysis

Strengths Weaknesses
- Expert in the food donation, food waste etc… - created in 2007 - Never launch an app – doesn’t really know this activity sector
- Possesses lots of data base about the food waste - Limited financial resources
- Knows exactly what delivery circuits to use for the promotion - Not known in this sector, not a model for App creation! New in this market
- Always in the same scope of action and practice
- Awareness in the UK – and other countries
- Not-profit-making organization : trustful, confidence, values, humane
- Creation of some fun and useful operations (awareness campaign….)
- Knows the people’s needs : work with them since 2007 – see the
evolution
- App free and no equivalent in the market !

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Opportunities Threats
- 50% of the total amount of food thrown away in the UK - Lots of competitors in the non-profit-making organizations sector
comes from our homes - Lots of app available on various mobile devices (60% of iPhone apps are never
- Brit people throw away 7.2 million tonnes of food and drink every year, downloaded)
costing us £12bn - more than half could have eaten. - Various apps are always created to help people in food referencing to use their
- Hard-time for everyone : economic crises (need to do some savings : products before the use-by-date
Wasting this food costs the average household £480 a year)
- More and more needy persons (109,294 adults and children in the UK
received at least days of emergency food aid between April and
September 2012, this figure expected to rise to over 200,000 by April
2013)- However, almost a third of total people referred for emergency
help are waiting for accessing to benefits…
- Eco-friendly trends
- People need to improve things, meet people, create relationship and also
help people
- English people are ready to give their support : « 35 per cent of people in
England participated in informal volunteering at least once a month »*
- « 58% say work commitments prevent them from volunteering »* : with our
app you can help people, do some savings (so help you too), be eco-
friendly and all these things without move. It takes you 10 min max in your
home.
So, you can help people even if you work ! Even if you have no time !
- No apps equivalent in this market
* National Citizenship Survey conducted by the Department for Communities and Local Government 2008-2009

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S.W.O.T. activity sheet

S.W.O.T weakness/ Activity to address weakness/threat
threat
Many apps available on Promotion campaign will be launched to inform about our app : PR, space
mobile device buying by partnership, social networks campaign, partnership…
Our app has a « more » : food donation. To promote this: partnership,
Various apps about food
promotion, PR, social networks campaign…
Limited financial resources Find some partnership to develop the app and create it
Never launch an app Be helped by app developer experts
Focus on the not-making-profit organization, and EXPERT on food waste
Unknown as app creator
advice which is really established all around the country

Products/services

Product/Service Description Price
Concoct-Share App App allows us to make an inventory of your use-by- Free
date’s products (by character recognition software)
The app creates a schedule including an alarm will
switch on before the use-by-date
At this time, the software suggests you recipes to use
your different products that will become out-of-date

NOW, Make a choice :
- You will eat these products or....
- Give them to some food banks or similar
organizations (Kitchen Soup, British Red
Cross, ...)

Thanks to a geolocation service included in the app,
you find the nearest Kitchen Soup from you !

Paid service : opportunity to have a service that Subscription for 4 months :
comes directly to you to get back the food 35£
For one time : 2,50£

Market position: Concoct-Share will represent on the apps market, a new service in its entirety!
Indeed, certain applications can manage the products of your refrigerators but none combine both three-services offered
by Concoct-Share: referencing products through their expiry dates, the recipes proposition mixing these ingredients and
finally the food banks geolocation service for food donation.
The price remains the same: free! And of course, the values of our application will be: a humanitarian and environmental
app that assists people in their everyday life and makes them well-being.
Unique selling position: Concot-Share is an application though by experts since 2007: US !
Our app meets real consumers’ needs! Unlike its competitors, Concoct-share combined softwares in order to help both the
consumers and the needy persons! This application allows having somebody's best interest at heart.

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The principle is easy and useful: to help you by creating daily meals from your fridge’s products. But the benefit is great
and brings satisfaction. This approach eases your conscience by avoiding the food waste (food donation and advices).
Anticipated demand: I think that, based on 6months and with the launch in London first, we will possibly have 20
000 app downloads.
Pricing strategy: Concoct-Share will be a free app. As a non-profit-marking organization we don’t want to sell this app
which is created to help people and mainly to answer to humanitarian concerns: helping needy people (which number
increases dramatically) and helping customers for their savings and in the same way answering to environmental issues.
An included service will be certainly payable: the opportunity to have a back food service directly at home. But this service
is not mandatory and it’s just a comfort service.
Value to customer: Concoct-share is a new service! This service is useful and as mentioned previously, meets a real
demand from consumers. Useful and humanitarian, Concoct-share can quickly become a support of everyday to make life
better! Thus, we think that we can assure that Concoct-Share will be a daily, helpful and humanitarian service.
Growth potential: The current economic situation and problems faced by different countries and its occupants can
unfortunately lead to the real sense of our application. So it seems that its value could grow progressively and certainly. It is
a tool for saving, a priority for some household, while helping those already in need.

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The Future

Vision statement
Love Food Hate Waste sets its sights on the information of people about environmental and social issues like
starvation, energy saving, and especially poverty, needy people, and food waste.
We want to create some commitment of the British population and help it to adopt new habits about their food
consummation while helping unfortunate person. We are convinced that if we help and give some advices to
people, they will change their life habits. To make a better life!

Mission statement
Our vision is relayed by all operations we initiate: by partnerships, lectures, advices on flyers, website, social
networks, awareness campaigns and all that promotion stuff.
But now, we want to boost some news habits, we want to involve people and be directly with them in their house
or everywhere they could be by an App on mobile and tablet devices. The creation of this App is a new step for
our organization to be in real contact with the audience.

Goals/objectives
About our short-term goals, we just want that people understand and be informed about the waste issue and be in
position to receive some advices wanting to try to be a better citizen.
In a long-term view, we want to reduce waste food while increasing food bank donations by 10% in the city of
London in 5 years.
For answer to these expectations, we want to create an App application that allows people to reduce their food
waste and make some feed donation to food bank.
Moreover, Love Food Hate Waste company will continue to make some operations (partnership with
organizations, lectures, promotions, …) informing people about the danger of the food waste and doing some
awareness campaigns all around the British country.

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The Market
Unique selling position
Concot-Share is an application thought by experts since 2007: US!
Our app meets real consumers’ needs! Unlike its competitors, Concoct-share combined software in order to help
both the consumers and the needy persons! This application allows doing the good around it while being friendly
to the public.
It’s available for only one reason: to help you by creating daily meals from your fridge’s products and to ease your
conscience by avoiding the food waste (food donation and advices). No one app offers this type of service: 3 in
1!

Customers/clients

Customer demographics
Our target is single women between 25-45 y.o, CI (middle class), urban person, and digital savyy.
Why? Because, first of all, single women have to buy food only for themselves and sometimes it’s hard to cook
all the food you have bought. Steak, meats, all these food are sell by pack of 2,4 maybe more and sometimes
it’s so much that it could generate some waste. Sometimes, they leave their job late; they don’t feel like cooking
or don’t have any idea of what they can cook. So finally at home, they prefer to order some meals to delivery.
But these women are very dynamic too, they live alone and have some time for them; they can more probably
be informed about social and environmental issues. Friends are important for them and they love to share their
experiences on blog, social networks about various theme (cooking, time out, entertainment, house keeping… )
Moreover, according to the survey produced by the National Citizenship Survey conducted by the Department
for Communities and Local Government in 2008-2009, women are more inclined to do some voluntary work
and help people than men (28% against 23% for the men) and they feel more concerned than men about social
and environmental issues like the social science research of The Institute for Women's Policy Research show.
They hope to be involved in their community. They could help people, be volunteer in some organization but
their job requires a lot of time.
So this is our target: Dynamic single women, who don’t exactly know how to manage their life’s occupations like
cooking and house keeping, their social life, and their job. They are open to all sorts of tools that could help
them to manage as well their time and they are used to use digital ways to inform and entertainment themselves.
They are ready to support needy people but they have no idea how.

Customer management
The relationship between our target and ourselves will be based on the quality of our application. We believe that if
our service meets fully the needs and expectations of our customers, we will maintain a good relationship with
them. Similarly, the design of the application will reach our target in addition to offer a quality & an attractive
service. Our database is always updated regarding geolocation of the food banks and of course we will highlight
different networks on our website as well as socials networks to always be in touch with our audience in order to
understand their problems and interests.

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Competitors
Concoct-Share is an exceptional application, it is innovative! No other application than Concoct-Share does exactly the same. Our integrated softwares including the
management of the use-by-dates’ products (with an alarm), the ability to provide recipes for cooking these products for the users, and beyond that, the geolocation service to
find food banks closest to you for food donation, have never been developed by other applications.
It is a 3 in 1 service which is complete and really useful for customers.

Competitor details

Competitor Established Value to Strengths Weaknesses
date customers
Food Expiration Date 2011 Simple Simple to use, intuitive, useful, Only available on the App Store (Mac),
Alarm
available on the App Store, limited design, not really attractive and
personalised, good reviews and readable, potential not really exploited
always updated, free and available Only to alarm the customer about his use-by-
on mobile and tablet devices. date’s products
Need to be upload (last upload December
Really simple to use, intuitive, useful 2011 !)
Use By Date Possibility to have some advices Expensive while the app isn’t really attractive
January 2011 Useful
about the use-by-date (when does and complete
the food will be really used by date) Only available on Windows Phone

Free app, Available on the App Only available on the App Store (Mac), only
Tastebud Quality Store, good design, intelligent offers recipes with your fridge’s products
concept, fun and simple (could be developed)

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Market research
Survey, facts & statics :

Food banks / Food waste and needy person in UK :
http://www.trusselltrust.org/
http://www.guardian.co.uk/news/datablog/2012/oct/16/food-banks-trussel-trust-uk-data
http://england.lovefoodhatewaste.com/

Volunteering :
Survey National Citizenship Survey conducted by the Department for Communities and Local Government 2008-
2009
http://timebank.org.uk/key-facts

Apps habits :
http://www.monwindowsphone.com/quelques-statistiques-sur-l-usage-des-applications-t13414.html

Environmental/industry analysis
Our application will be launched and promoted in the London city which now has more than 80,000 inhabitants,
called the Londoners but more generally, Greater London has about 12 to 14 millions of inhabitants. This allows
us to reach a large number of people by focusing our campaign on the London area which is growing constantly.
Moreover, the population of London has 48,4% of male and 51.6% of women, knowing that the average age of
the female population of London is 36.8 years, which represents for us a large number of potential users for our
application. London has a demographic structure very different from other regions of England: The attractiveness
of London led to immigration towards the capital working ages' people from the rest of the country or abroad. The
proportion of people between 20 and 44 years is 42.8% against 35.1 nationally.. In contrast, the proportion of
people aged 60 and over (14.4%) is lower than the national average (18.4%)
Moreover, current trends in digital terms show that more and more people will adopt smartphones, if it is not
already the case: A YouGov survey in May 2012 found 47% of UK mobile phone users now have a smartphone.
They expect to hit that number by 55% over the same time next year.
Also comScore reckon finds there were just over 28 million smartphone users by UK May 2012 (3-month
average), a year-on-year increase of 38%.
And about the development of our app on different operating systems, which is very important, we can see that
Samsung has a real importance on the UK market with 43.6% share of the smartphone market, followed by
Apple at 19%.

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Marketing strategy
Marketing activity/milestone Person Cost ($) Success indicator
responsible
The number of quality partnerships
Partnership with NGO Commercial service Free - Negotiations
negotiated and implemented
PPC – fan’s number on our FB page –
Display on internet Communication service 5 000 £ number of post view and/or like – view
of our website
The number of quality partnerships
Partnership with brands Commercial service Free - Negotiations (renowned brands) negotiated and
implemented & their duration
Number of good articles published on
Press Relations Communication service Free
blog, website, magazine, newspapers…
Fan’s number on our FB page – number
of post view and/or like – view of our
Social Networking Communication service Free
website, number of our content sharing,
number of active users on our FB page

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Advertising & sales
Advertising and promotional strategy

Planned promotion Promotional strategy Expected business improvement Cost ($) Target date
/advertising type
Partnerships with NGOs will allow us to exchange Partnerships with NGOs will allow us to increase
communication needs. Indeed, these partnerships will be awareness of our associations and operations. Also,
negotiated and of course in order to obtain free services. it will highlight some of our values such as solidarity
And in exchange of good practices we do free and mutual aid.
advertising for them (via web banners, links to their This will allow us to make promotion for our
website and reviews) in exchange for visibility of our application at the same time as support other
Partnership with NGOs Free January 2013
application on their website and other media. This organizations that help people in different ways
communication is effective because it’s free and it allows (homeless, victims of rape and violence,
us to reach an attentive target to social & environmental unemployed...)
issues by partnerships with some associations that have Another important thing is that these partnerships will
similar goals to ours. not cost money to us and are simply an exchange of
services between two organizations.
In addition to the web banners on the partners’ websites, Display on internet is the only paid operation for our
we also create facebook ads in order to reach a target Concoct-Share launch campaign.
audience similar to those we want to involve. Facebook It will allow us to reach our target present on the
advertising is a powerful tool to target exactly people internet and interested in social and environmental
March 2013 –
Display on internet whose advertising message is sent. Moreover, this issues. This action will launch the app on internet 5 000 £
June 2013
promotional operation represents a minimal investment and thus will create curiosity around while increasing
for us. app awareness.
Facebook ads will be the only paid media. For the
banners will be implemented through partnerships.
Partnerships with brands will be established in order to These partnerships with renowned brands will be of
Partnership with brands Free May 2013
promote this useful and humanitarian application. So we great importance because in addition to create us a

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target brands fridge, chains restaurant such as Jamie great awareness, they allow us to expand our target:
Oliver’s chain, as well as quality grocery shops such as restaurateurs, businesses refrigerators, and cafes will
Waitrose. We will also try to provide our application also want to use this application and why not
through Starbucks website and through cardboard flyers develop it further for their business.
which promote in their coffee shops and on internet such With these partners that offer us visibility in the
applications that share their values. media, our application will continually grow and
These partnerships allow us to gain visibility into partner generate funds for our association.
sites, in-store operations, and also give us a location for
the promoting flyers’ distribution.
Press relations are an essential part in promoting
Concoct-Share. Indeed, free and effective, it will enable
PR is also very important! In fact, people trust the
us to target magazines, blogs and newspapers may be
reviews and especially English are great
interested in our application and that could talk about our
newspapers, magazines, and blogs readers.
app. So we target magazines, blogs and newspapers
Press Relations Recommendations regarding this application will Free February 2013
that focus on societal and environmental issues as well
actually establish our reputation and increase the
as those with topics related to new technologies and
app downloads.
digital or even some female lifestyle magazines.
For the professional press we can target the magazines
read by supply and restaurant industry professionals.
Of course, in view of our main target, we will create a In order to promote our product to our target, it is
twitter account and a facebook page to promote our extremely important to be established on social
application while creating interesting content for our networks. Similarly, it put forward the social
target (recipes, contests, surveys, news about character of our organization and therefore our
Social Networking humanitarian world and info about our application...) Concoct-Share service. Free January 2013
Social networks enable us to create lasting and
strong relationships with our target to be close to
them and thus be aware of the improvements to our
application.

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Social media strategy
Social networks enable us to create awareness around our application: Concoct-Share, and beyond that it will create a alikeness with the target through entertaining and
interesting content created specially for social networks and that can be easily shared. The updating of these social networks will be extremely regular and an internally
community manager may charge for the daily maintenance of these accounts.

Sales and distribution channels

Channel type Products/services Percentage of Distribution strategy
sales (%)
Apps stores are the only real means to sell and download Concoct-Share. Of course,
we will put QR codes on posters during our partnerships allowing people to directly
download our application.
App Stores such as : App However only networks allow us to post our application are the apps stores. Of course
Store (Apple brand), Google we chose to make our application available on all mobile devices such as Android,
Play (Android brand), Windows Concoct-Share 100 % iOS, or Windows 8. It is important for us and our development to allow the use of our
Phone App Store (Windows application on every possible supports because you have to put in mind that our
Phone) purpose is primarily social and environmental.
Moreover, Apps Stores choose to highlight some apps most innovative and
interesting than others and of course we can, thanks to RP, try to do the same thing
for Concoct-Share.

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The Finances
Price
As mentioned previously our application is totally free outside a special recovery at home.
This application must be free, why?
First to represent the values for which Love Food Hate Waste fights every day: solidarity, sharing, and involvement
in environmental and social issues.
To achieve our objectives, it is necessary that this application will be free for all of us. No brake can prevent the
population of England and especially Londoners to pay attention to food waste and provide assistance to
disadvantaged people through food donation.
The economic crisis affecting our society some years now it is important to show people they can trust certain
brands and values. And Concoct-Share was created and devised for their comfort, well-being and to help them to
perform beneficial actions to society and environment. Concoct-Share relieves the souls of their guilt because of
food waste and provides practical and useful solutions for everyday life.
Development and promotion of our application will create a ROI, especially through our partnerships with famous
brands. We think that we can trust on Concoct-Share because it’s a very useful app which answer to people’s
need in some interesting ways! And we know that we are the only service to provide these 3types of services (-
referencing use-by-date’s products - proposals recipes – geolocation service for food donation)
A special pick-up service allowing to recover your food that you don’t want to converse anymore will be charged.
A subscription can be set up for those wishing to use it regularly or will be payable as pay-as-you-go.

Expected sales
We hope to reach on average, 11 millions of users in London and also in different part of England. But it is the
culminating objectives and also a long-term objective! Maybe in 3 or 5 years but it depends on the promotion and
ROI.
We want to reach 20 000 users for the 5 first months. Thanks to partnerships with famous brands we can hope
that this number will be easily reached.

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Marketing budget [2013]

Item Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing/promotion
Online advertising £1 000,00 £1 000,00 £1 000,00 £1 000,00
Social media £1 500,00 £1 500,00 £1 500,00 £1 500,00 £1 500,00 £1 500,00 £1 500,00 £1 500,00 £1 500,00 £1 500,00 £1 500,00 £1 500,00
Web search optimisation £1 000,00 £1 000,00 £1 000,00 £1 000,00
Marketing/ promotion total £1 500,00 £2 500,00 £2 500,00 £2 500,00 £3 500,00 £2 500,00 £1 500,00 £1 500,00 £2 500,00 £1 500,00 £1 500,00 £2 500,00

Other
Postage £1 000,00 £1 000,00 £1 000,00 £1 000,00
Administration £500,00 £500,00 £500,00 £500,00 £500,00 £500,00 £500,00 £500,00 £500,00 £500,00 £500,00 £500,00
Other total £1 500,00 £500,00 £1 500,00 £1 500,00 £1 500,00 £500,00 £500,00 £500,00 £500,00 £500,00 £500,00 £500,00

Total £3 000,00 £3 000,00 £4 000,00 £4 000,00 £5 000,00 £3 000,00 £2 000,00 £2 000,00 £3 000,00 £2 000,00 £2 000,00 £3 000,00

Total amount - 2013 year $36 000,00

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Monitoring/measurement activities

Marketing activity Date of Monitoring methods Expected Reviews
review
The number of quality partnerships Short-term partnerships: 3 with various organizations with same values as us.
Partnership with NGOs March 2013
negotiated and implemented Long-term partnership : 1, strong and efficient
PPC – fan’s number on our FB page – # facebook fan : 30 000 at least,
Display on internet June 2013 number of post view and/or like – view
view on our website : increase by 30%
of our website
The number of quality partnerships 3 partnerships with some famous brands such as Jamie Oliver’s restaurant
Partnership with brands August 2013 (renowned brands) negotiated and chain, fridge brands for example : Whirlpoool, LG or Samsung and grocery
implemented & their duration shops like Waitrose or M&S
Articles published in press :
The number of good articles published Magazine (women, men, interests, professional) : on average 20
Press Relations April 2013 on blog, website, magazine,
Blog : 10
newspapers…
Newspapers (with technology section): 15
Fan’s number on our FB page –
number of post view and/or like – view
Social Networking Every months of our website, number of our content # facebook fan : 30 000 at least
sharing, number of active user on our
FB page

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Bibliography
Survey, facts & statics :

Food banks / Food waste and needy person in UK :
http://www.trusselltrust.org/
http://www.guardian.co.uk/news/datablog/2012/oct/16/food-banks-trussel-trust-uk-data
http://england.lovefoodhatewaste.com/

UK population :
http://www.ons.gov.uk/ons/guide-method/census/2011/index.html
http://www.london.gov.uk/

Volunteering :

Survey National Citizenship Survey conducted by the Department for Communities and Local Government 2008-
2009
http://timebank.org.uk/key-facts
https://www.associatheque.fr/fr/parutions/etudes/benevolat.html

Apps habits and trends:

http://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm#smartphones
http://www.monwindowsphone.com/quelques-statistiques-sur-l-usage-des-applications-t13414.html
http://www.guardian.co.uk/technology/blog
http://www.simplyzesty.com
http://www.docnews.fr/
http://www.journalgraphic.com/
http://www.influencia.net/
http://www.business2community.com/mobile-apps/10-tips-on-how-to-promote-your-app-0153347
http://www.westwindcos.com/releases/52_Ways_to_Promote_Your_iPhone_App.htm
http://www.quicksprout.com/2012/05/10/the-beginners-guide-to-mobile-app-marketing/
http://www.netmagazine.com/features/10-step-approach-marketing-your-app

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