This document discusses a mobile tagging and mobile marketing project for small alpine resorts in the province of Turin. The project uses barcoding and QR codes to allow visitors to access multimedia information and promotional content about local attractions and initiatives by scanning signs with their smartphones. The goal is to enhance the tourist experience and spread awareness of the rich offerings in the involved locations to potentially increase tourism. The project will tag interest points and places in the province to share emotional and important tourist content via mobile devices.

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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein
This project is co-financed by the ERDF and made possible by the
INTERREG IVC programme
Mobile Tagging & Mobile Marketing
Petit alpine resorts of Turin's
province

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mobile Tagging & Mobile Marketing
• Mobile Tagging project starts for the promotion, the communication
and the strategic activities diffusion connected to marketing activities
of petit alpine resorts of the province of Turin
• Technology is based on barcoding solution, the innovative solution that
lets citizens/visitors/tourists live an experience enlarged by emotional and
digital informative contributes and at the same time it covers the territory
with a technological image oriented to its own users needs.
• Tag/QR offer a new possibility to connect physical world to digital one simply
framing a coloured sign with his own Smartphone.
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3. Your logo
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mobile Tagging & Mobile Marketing
• Thanks to this easy operation
visitors/tourists/citizens can access in real
time to information and multimedia contents
and the territory can use innovative
instruments to promote their own initiatives
and activities.
• Many visitors use their smart phone to orient
themselves and to look for further information
concerning the places and the destinations to
be visited (47%).
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4. Your logo
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mobile Tagging & Mobile Marketing
• The purpose is to provide visitors the
better experience as possible, by
helping to make the experience of the
trip toward the destinations more usable
and less distracting.
• Thanks to tag, connecting visitors to the
rich tourist offer of the involved
location, will become easier.
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5. Your logo
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mobile Tagging & Mobile Marketing
Project is based on two components:
To tag Interest Points inside mass
aggregation places (Shopping Centre, Chain
ecc...) on Turin’s Province territory for
spreading emotional and important tourist-
level contents, cultural inside the location of
the project target resorts
The action purpose is the diffusion of
emotional and promotional contents which
can increase touristic flows on destination.
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6. Your logo
here
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mobile Tagging & Mobile Marketing
To give territories and involved subjects an instrument for their own
communication (video, pictures, smart phones, web pages) and able to
produce innovations, building a link with citizens and potential
tourists/visitors.
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7. Your logo
here
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mobile Tagging & Mobile Marketing
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8. Your logo
here
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mobile Tagging & Mobile Marketing
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